# data[].attributes.body
Feel good about the consistency between GA and AA

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We don't really have a great process for this to get things through from change to review to development and on to production.

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Clearly defining a successful funnel exit in business terms or tracking terms

# data[].attributes.subject
Clearly defining a successful funnel exit in business terms or tracking terms

# data[].attributes.body
This can be a toolset/personnel issue

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Getting Brad's changes merged. Painful.

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We have the ability to tell the story, we just need to improve our speed, accuracy, and outreach.

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Sometimes things get reviewed, sometimes not (specifically dashboards)

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yes

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After a dashboard is created, I never really know what it is being used for and if everything is still relevant 1 month/2 months after completion.  Makes it hard in cleanup efforts

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Convincing business teams to actually look at the data and make decisions based on it

# data[].attributes.subject
Convincing business teams to actually look at the data and make decisions based on it

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Analytics are too often handled at the very last minute

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Reporting back to stakeholders / team is going okay, but I have to / someone has to manually remember, which leaves gaps

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Everyone knows something but no everything when questions arise.

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Tough to gain insights

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We always pull the same buckets of information into workspaces, but we don't have an easily utilized model for future creation

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Everybody can understand the simplicity and (perceived)  power of Hotjar

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Everybody can understand the simplicity and (perceived)  power of Hotjar

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Still seems like Adobe and Google analytics disagree

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can't find my own stuff.

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Yay components yay

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Seems like a solid tool, but is extremely unintuitive for quickly looking up statistics on a specific item

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Consolidating and gathering data & analysis from disparate sources

# data[].attributes.subject
Consolidating and gathering data & analysis from disparate sources

# data[].attributes.headline
No dev oversight of what goes through DTM

# data[].attributes.subject
No dev oversight of what goes through DTM

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struggling to share information across different analytics users (revenue / lead calcs are private...)

# data[].attributes.subject
struggling to share information across different analytics users (revenue / lead calcs are private...)

# data[].attributes.headline
Our Peer Review & testing process for analytics needs help

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Our Peer Review & testing process for analytics needs help

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We could train and test the team's understanding of concepts like visitors, visits, pages, sessions and conversion rates