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When creating my video, I will make sure to focus on specific colours being simple backgrounds, specifically white walls with plants to maintain that urban alternative theme without overpowering the garments. A model will be selected to show off the garments throughout the video, her role is to be herself and provide a quirky and fun vibe to match the music of the video being, ‘Girls Just Want To Have Fun’. This film hopefully stands by its required target market.

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Lauper, C. (2017). Girls Just Want To Have Fun. [online] Available at: https://www.youtube.com/watch?v=PIb6AZdTr-A [Accessed 1 Jun. 2017].

Hope, K. (2016). How social media is transforming the fashion industry. [online] BBC News. Available at: http://www.bbc.com/news/business-35483480 [Accessed 1 Jun. 2017].

Gremillion, A. (2011). How color impacts emotions and behaviors. [online] 99designs Blog. Available at: https://99designs.com.au/blog/tips/how-color-impacts-emotions-and-behaviors/ [Accessed 1 Jun. 2017].

Vreeland, A. (2017). Colour Theory and Social Structure in the Films of Wes Anderson. Media Arts and Entertainment and French Elon University, Vol. 6(2), pp.36-37.

Donnelly, Kevin (ed.) (2001) Film music: critical approaches, Edinburgh, UK; New York, USA, Edinburgh University Press; Continuum, 224pp.

Philipp Mayr, Anne‐Kathrin Walter, (2007) "An exploratory study of Google Scholar", Online Information Review, Vol. 31 Issue: 6, pp.814-830

Lavigne, C. (2017).  Video Background Music: Getting the Volume Perfect: [online] Wistia.com. Available at: https://wistia.com/blog/background-music-volume [Accessed 21 Aug. 2017].

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During the research stage of my online journal and leading up to my chosen promotional video, I found that they were useful sources to an extent. When I first started preparing to create the video I knew exactly how I wanted it to be, imagining the footage in my head, being theme, colour, music and fashion. Creating a promotional video based on a small boutique to increase customer income. The activities throughout creating my online journal was extremely helpful as I treated it like a blog to help with the progression of my thoughts, ideas and what I aspired the video to turn out like. Throughout the research stage I focused on the importance of online, the importance of colour and the importance of music for these three aspects together can create a successful short film as studied.

I found that researching about the importance online assisted me to finding the perfect target market for the promotional video, as I spoke about how important online platforms are being in this generation.

Researching the importance of colour, helped me to understand that colours are powerful psychological triggers and how each colour represents a different type of mood/change. When creating my online journal, I wrote how I wanted my film to be quirky and alternative with lots of colour. Because I used many colourful garments throughout filming, a simple white wall seemed like the best option for my film for, it makes it less busy and easy on the eye and the garments will stand out more which is the purpose of the video.

Researching the importance of music, I found wasn’t that helpful for I already had chosen a song before filming. I chose a song to match my theme which assisted in making the film quirky and alternative.

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Our first introduction to digital media tutorial consisted of watching promotional videos from former students. Focusing on getting ideas for our own promotional videos we will be completing this study period. While watching these promotional videos I came to realisation that I would focus on fashion trends, then deciding  to promote the boutique which I work for. In my head i pictured the video to be very vibrant and creative and I could put my own twist on the video

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30. Clare Valley
31.Mt Barker
32.Desert Bars in adelaide
33.Great Ocean Road
34.Azalea agency
35.Tanya Powell agency
36.Pride Models
37.Botanic Garden Adelaide
38.Adelaide Zoo
39.Migration Museam
40.Adelaide Free Walking Tour
41.First Falls Valley
42.Second Valley
43.Morialta Falls
44.Mt Lofty
45. Hallet Cove Glacier Hike
46.Escape Room Games Adelaide
47.Adelaide Oval
48.South Australian Museum
49.Adelaide Central Market
50.China Town Adelaide
51.Adelaide Fringe
52.Adelaide Himeji Garden
53.Art Gallery of South Australia
53. Barossa Hot Air Ballooning
54.McLaren Vale
56.Handorf Adelaide
57.Riverland South Australia
58.Dolphin Kayaking Tour
59.Port Lincoln Shark Cage Diving
60.Adelaide Dolphin Tour Glenelg

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When deciding on a promotional video, two things came to mind, being women empowerment and fashion trends. I inspired to do something I could emotionally attach myself two being that I would be stuck with this topic throughout the semester. I decided to promote the boutique i currently work at being Blessed With Joolz.
Possibilities that came to mind!

1. Blessed With Joolz
2. Social media fashion trends

3.Victoria Secret

3. You see a girl, I see the future campaign

4.Women empowerment

5.Marriage equality

6.Equality

7.Human rights

8.Gender equality

9.Stop Labelling and Start Living campaign
10.He For She campaign
11.Adelaide Fashion Festival 2017
12.Model agency
13.Social media influences
14.Domestic and family violence
15.Anxiety
16.Vlog
17.Adelaide Tappas bars
18.Melbourne Tappas Bars
19.Barossa Valley
20.Wineries
21.Biggies at Bertram
22.New Adelaide trending magazine
23.Coffee Bars
24.Vintage blog
25.Racism, it stops with me campaign
26.Loca Bella Boutique
27.Records
28.Channel 7 marketing
29.Victor Harbour

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https://bubbl.us/NDE2MjgxMS84MTk1MTM0LzViOTI4MjI0MDE0NzE3YTQ5ZmNiZjMzYmNmZjczZDk5-X?utm_source=shared-link&utm_medium=link&s=8195134

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This product involves Blessed With Joolz, a little boutique based in Adelaide. The target audience of my product is female teenagers and women for they don't stock male clothing. I believe that with this video It could promote the store very well. I want to make it look alternative, colourful and through in many ideas as possible so consumers can see how to manage the clothes and that their could be all different styles. It could potentially bring in a younger crowd for people these days are likely to purchase online. I've already consulted the owner of the boutique so she has allowed me to film in the store. Models chosen to wear the stores products have also been consulted and know the criteria.
During the research side of this promotional video I will need to consult with the owner of the store to be able to film any details that she will want to be shown to promote her store ideally to how she visualises it.

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A quirky and cute little boutique, located on Henley Beach Road, Brooklyn Park, SA.

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B x RUNAWAY
Madison Square
Mossman Clothing
Pearl & Honey
Ivory and Chain
NONAC
Cartel & Willow
Bubish

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Activity 5Part 1- Customer wants/needs and the importance of online  

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Activity 5Part 1- Customer wants/needs and the importance of online  

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The importance of this video is benefit not only the store itself but customer wants and needs.
When owning a boutique, it essential in this generation to be apart online.  It's now the number of followers on Instagram, Pinterest, Facebook and Twitter, rather than your experience necessarily, that can secure you a top job (Hope, 2017).

With this promotional video, it will be a good opportunity to get cheeky. Clothing will be displayed in little snippets, and the detailing of the products will be briefly displayed, almost like a tease, so consumers/customers can gather a sense of what the boutiques aura is.  When reaching why online is such an essential part of fashion in this generation it was said that with social media it’s a more creative way to showcase your ideas without giving to much away so people keep coming back for more.  "They don't reveal too much. What we see is highly curated. Yes, fashion houses are using social media to engage with their fans, but it's in a very controlled way." Controlled or not, she says it's effective, bringing in a new, typically younger audience than the customers who use a brand's website or shops. "It's a walking, living magazine," she says. "People think 'oh that's what it looks like with a denim skirt'”. This is how I intend to film my promotional video, a tease of the boutiques products.
http://www.bbc.com/news/business-35483480

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Activity 5, part 2-  The importance of colour  

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Activity 5, part 2-  The importance of colour  

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These days, colour is an essential part of film, and it has incredible power over how we perceive the film and the characters. One way to utilise the power of visual tools is through the use of colour. Colours are powerful psychological triggers that help us learn better by changing their perception and evoking emotions (Vreeland, 2017).

Colour plays an important role in brand identity and draws consumers to products, stirs emotions and has a huge impact on brand recognition. Colours can make us feel happy or sad and they can make us feel hungry or relaxed. As a designer, it’s important to understand the psychological effects colours might have on an average person, or your businesses target audience (Gremillion, 2017)

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Activity 5, Part 2- The importance of Colour 

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Activity 5, Part 2- The importance of Colour 

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Warm colors
Red, orange and yellow are next to each other on the wheel and are all warm colors. Warm colors often evoke feelings of happiness, optimism and energy.
Red
Red is the warmest and most dynamic of the colours and can triggers opposing emotions. If you want to draw attention to a design element, use red.
Orange
Orange enhances a feeling of vitality and happiness. Like red, it draws attention and shows movement but is not as overpowering. Orange is great for a call to action to buy or subscribe to a product.
Yellow
Yellow is perhaps the most energetic of the warm colours. . Accents of yellow help give your design energy and will make the viewer feel optimistic and cheerful
Cool Colours
Cool colours include green, blue, and purple.  Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense).
Green
Green is the easiest on the eyes and should be used to relax and create balance in a design.
Blue
blues are great for corporate designs because it helps give a professional feel.
Purple
Incorporate purple to make a design look more luxurious.
Neutral colours
Neutral colours include black, gray, white, tan and brown. In design, these colours are great as background colours

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Activity 5, part 2- The importance of colour

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Activity 5, part 2- The importance of colour

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After researching colour theory I’ve been able to understand the importance of colour and what colours will make my promotional video more effective to the target audience. I’ve chosen to use a various amount of colour in my film to give it a fun and quirky vibe.
Specifically, the use of orange and neutral colours, for ill be using walls as backdrops so the products stand out and don’t clash.
Vreeland, A. (2017). Colour Theory and Social Structure in the Films of Wes Anderson. Media Arts and Entertainment and French Elon University, Vol. 6(2), pp.36-37.
Gremillion, A. (2017). How color impacts emotions and behaviors. [online] 99designs Blog. Available at: https://99designs.com.au/blog/tips/how-color-impacts-emotions-and-behaviors/ [Accessed 21 Aug. 2017].

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Activity 5, Part 3 - The Importance of Music 

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Activity 5, Part 3 - The Importance of Music 

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Throughout my promotional video music will be added to convey a specific vibe being quirky and fun.  After some researching music in films is highly effective. It creates tension, elicits emotion and is undoubtedly one of the most important aspects of the experience (Donnelly 2001). Background music can do wonderful things for your video. It can help create emotion, drive the pace and flow, and even hide pesky audio edits. (Lavigne, 2017)
If the volume is too high, the music will overpower the spoken narrative of your video. If background music is too low, it can paradoxically draw attention to itself by making the viewer strain to hear it. The goal of background music to invisibly assist your video, not create a distraction.
The sources used to give me a better understanding , were extremely useful sources for  it helped me to design my video.
To make my promotional video the most effective it can be, I needed to find a quirky song which related to the theme of the video being girls and fashion. A slowed down version of a song became evident that it would be effective, being less of a distraction from the message of the video. The song chosen after some researching was ‘Girls Just Wanna Have Fun’ from Cyndi Lauper.

Donnelly, Kevin (ed.) (2001) Film music: critical approaches, Edinburgh, UK; New York, USA, Edinburgh University Press; Continuum, 224pp.
Lavigne, C. (2017).  Video Background Music: Getting the Volume Perfect: [online] Wistia.com. Available at: https://wistia.com/blog/background-music-volume [Accessed 21 Aug. 2017].

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Cyndi Lauper - Girls Just Want To Have Fun (Official Video)

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Activity 6- Identify and profile your target audience

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Activity 6- Identify and profile your target audience

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The target audience of this video is aimed at teenage girls extending to women in the 20-40 range, for the boutiques products already cater to that age. Although the store is known for women, I wanted to create a video which could be effective and easy on the eye to teenage girls.  Teenage girls are the ones using social media to an big extant therefore will be able to promote the boutiques products as well as the boutique. For this is the greatest source of advertisement in this generation.