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In the trailers the most important elements are sound and actions. The musical background can be of various kinds, but it has the aim to get the attention of the user and has to be suitable to the scene showed. Also the sound effects, such as the noise of weapons, can be very useful. About the actions, the trailers show the most comic scene for a comedy or those one with special effects. We've tried to recognise gimmicks in some trailers.

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The merchandising of tv series and movies can be fulfilled in different ways. For instance, the producers count on the famous cast, rather than the screenplay, and often insert into the trailers  "From the producers" or "director of" a hit and awarded movie, seeking a massive success at the box office.

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We've analysed the graphics of some movie posters, that contain the title, the release date, the reference to reviews or awards and the tagline. The tagline is a meaningful and captivating quote. We've taken as example "La La Land", "Harry Potter" and "Game of Thrones".

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Today we've focused our attention on the marketing techniques, executed by tv series and movie producers. The marketing techniques are directed at customers to increase their expectations and their appeal towards the product.

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- Credibility: references to source and current themes.
- Clarity: suitable and objective language.
- Conciseness: short and essential phrases, key words, acronyms.
- Coherence: link appropriate things to the argument we are treating and talk always about the same content.

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Nowadays a website is one of the most important means of communication. It can transmit informations of different kinds  and contain video, images, sounds, etc. So a website is multimedia and this make it more advanced than any other means. Needless to say that a website is also smarter, easier, more usable and efficient than paper. In add, it is structured by a lattice of hypertex..

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Nowadays a website is one of the most important means of communication. It can transmit informations of different kinds  and contain video, images, sounds, etc. So a website is multimedia and this make it more advanced than any other means. Needless to say that a website is also smarter, easier, more usable and efficient than paper. In add, it is structured by a lattice of hypertexts.

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Today I've attended my first meeting with the working group of Marketing. Our tutors have talked about the organization and structure of a website.

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Within the project of ASL, I've had the chance to sign up for a course of "Marketing and Advertisement" of AC Sirio. I've chosen it because I like its proposals and aims, such as the use of digital tools (ex. photoshop) and webmastering for managing marketing informations.

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I'm Maria Adelaide de Francesco and this is my Learning Diary about ASL, where I report my daily work and post notes.