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Remake a copy of this Padlet (top right hand). Make sure you tick Copy design and Copy posts. Email this new link to all design team members. You will need to make sure everyone can write on it by going to Share and set access to Can write (instead of Can read).
This is a timed activity so keep your team on task. Maybe delegate a column to each team member.

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Empathy mapping? What is it and why is it important?

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Empathy mapping? What is it and why is it important?

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An Empathy Map consists of four quadrants. The four quadrants reflect four key traits, which the user demonstrated/possessed during the observation/research stage.
Empathy mapping allows us to fully understand our audience and end user. If time and support allows go directly to the user and interview and observe them in their real environment.

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Review any notes, pictures, audio, and video from your research/fieldwork and fill out each of the four columns :

What did the user SAY? Write down significant quotes and key words that the user said.

What did the user DO? Describe which actions and behaviours you noticed or insert pictures or drawing.

What did the user THINK? Dig deeper. What do you think that your user might be thinking? What are their motivations, their goals, their needs, their desires? What does this tell you about his or her beliefs?

How did the user FEEL? What emotions might your user be feeling? Take subtle cues like body language and their choice of words and tone of voice into account. Check out the list of feeling words below

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With your team members list the needs of your audience. Needs are verbs, i.e. activities and desires. Needs are not nouns, which will instead lead you to define solutions. If you are stuck check out Maslow's Hierachy of Needs.

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See if you can add any insights you have about your audience and their problem as a group. An “Insight” is your remarkable realization that can help you to solve the current design challenge you’re facing.

Ask yourself: “Why?” when you notice strange, tense, or surprising behaviour.

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If time allows add some images that help us visualise how your audience thinks and feels. Do you have time to modify the look of your Padlet before adding the link to your SWAY using the settings cog in the right hand corner?

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If time allows add some images that help us visualise how your audience thinks and feels. Do you have time to modify the look of your Padlet before adding the link to your SWAY using the settings cog in the right hand corner?

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Group Leader: Embed this Padlet in our group SWAY. Top right hand SHARE and copy Embed code. Open SWAY and insert an embed card. Paste code and be amazed

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Group Leader: Embed this Padlet in our group SWAY. Top right hand SHARE and copy Embed code. Open SWAY and insert an embed card. Paste code and be amazed