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Definition
Mobile commerce(M-commerce) is the use of handheld devices for buying and/or selling products and services. M-commerce  enables users to access the internet wherever they are.

How can it be used in marketing
As the consumer has access to the internet everywhere, businesses have access to the consumer everywhere. This can give a business more information about a person, e.g. their location, and allows them approach this person at the right place/time with the right message.

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Architecture firms save time and money by doing a VR walkthrough first.

Article

TEG's rendering of a operating room can be viewed in 360 degrees.

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Definition:
Mobile commerce is the selling and buying of goods as well as using services through handheld devices that do not required to be plugged in.

It could be argued that as mobile commerce becomes faster and more secure for users, that it will surpass wireline e-commerce as the consumers preferred method for digital commerce.

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Benefits

Social Media has allowed faster and more direct communication between businesses and consumer - any customer queries can be received and dealt with quicker (enhancing customers experience)

Consumers may feel a greater connection with the brand. Social media often takes the corporate feel of a business away - marketing and advertising seems more relevant and personal

Limitations

Word of mouth spreads fast - consumers now have the ability to tarnish a businesses reputation through negative feedback that may be left on social media

New element to marketing strategies. Content has to be carefully planned, with precise times for it to be shared online - digital marketing employee required

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Business Examples:

Go Pro - shares consumers snapshots on their social media sites

Dove - utilises social media and digital marketing to empower women through their thought-provoking adverts

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Definition

Virtual Reality (VR) -

Processor technology that utilises software to create images and sounds to replicate another environment.

How can it be used in marketing?

Subliminal/Product Placement - The experience is immersive, so branding can be hidden in plain sight. Essentially it is one of the greatest tools ever created for product placement, as the environment is inescapable when used.

For instance, Nike has been spotted in several tennis pre release demos in recent months. With character shoes and rackets containing ubiquitous tick.

Benefits and Limitations

Immersive - users wearing a VR headset are totally engaged in content - which means less distractions and more attention on the message.

Business Examples

Perfect example of creative experiences through branding, is Coca-Cola's VR Campaign.

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Best Uses of Virtual Reality VR Marketing

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Coca Cola Virtual Reality Christmas Ride

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Holidays are coming! Nowadays, it is rather difficult to notice, since it rarely snows in December, the weather is not as frosty as it used to be, and on Christmas Eve the first star in the night sky usually remains hidden behind rain clouds.

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Definition

Mobile commerce - A variety of e-commerce conducted through 'mobile' devices with a wireless connection.

This includes:
- smartphones (iPhones, Google, BlackBerry, Windows, Android)
- Tablets (iPad, Nexus, Amazon Kindle)
- netbooks (HP, Chrome, Asus)

A mobile application typically referred to as an app, is a type of application software designed to operate on mobile devices

How can it be used in marketing?

Mobile apps - embracing social networking apps, rich media content, games and/or viral content.
Mobile Websites - sites produced for ease of use on mobile devices
Location-based Services - personalised content
Mobile Advertising

Business Examples

Deliveroo
Uber
WIsh
Prime Video

Benefits and Limitations

Benefits:
- Complete access
-  Location Tracking (Targeted advertising and marketing)
-  security
- speed
- Convenience
- Accessibility
- INstant
- easy store access
- New customers ---> Customers
Personalised experiences

Limitations:
- Smart phone screen sizing
- Risk Factor
- Saturated Market
- SIgnal coverage isn't constant.

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Definition

Social media is the collective of online channels for communication that are dedicated to community-based input, interaction, content-sharing and collaboration

How can it be used in marketing?

•targeted marketing based on users likes
•connect with consumer on a more direct basis - communication is easier and two way (feedback can be gained much faster)
•enhances consumer relationship with brand - more personal that traditional marketing
•customer queries can be resolved faster - enhances consumer experience

Business Examples

Benefits and Limitations