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https://m.youtube.com/watch?v=vtP-S9OS0o0

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This McDonalds ad from the 90's relates to the need to feel safe because people want to feel safe because, ironically, McDonalds is saying that their meal is wholesome. People want to put good, wholesome food in their body.

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This Gillette razor ad relates to safety because it's so safe to be around that a baby can hold it and be around it without injuring themselves.

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This Tylenol ad from the 80's relates to the need to feel safe because it taps into the idea that this lady lives a busy life and still needs to be feeling healthy. People want to feel safe and secure that they can maintain a healthy life and keep up with all of their activities.

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This Blue dog food ad from the 2010's relates to the need to feel safe because it has a check list of all the benefits your dog will have when they eat this food, such as that it's all natural and contains no wheat, corn syrup or soy. People want their pets to be safe and healthy.

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This Subaru add from the 2000's relates to the need to feel safe because it brings up that their air-bags and all-wheel drive will save lives. People want to drive a car that will keep them and their loved-ones safe.

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This Johnson- Johnson Band-aid from the 70's illustrates the idea of the need to be safe because it shows a young boy with a baseball glove wearing a bandaid. This add appeals to parents as they want their children to be safe and healthy.