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How findings were incorporated into our projects

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How findings were incorporated into our projects

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Like the Twenty One Pilots "Blurry Face" and Jeff Lynne's "ELO" digipak, we decided to not use an image of the band on our digipak as we felt there should be more emphasis on the music and the themes of the music its self. So with this idea in mind, we created images that related to the music that we would have wanted to be in the full and also related to the genre that we were working in. Without the image of the musician on the digipak it pushes the idea that the bands brand is their music rather then their image and this also something that we wanted to attribute in our work. Much like the much like the Twenty One Pilot 3 products we felt it would be necessary to include an constant colour that would link all 3 of the products making them part of the same thing although it may not be clear we have an outdoor theme in all the products with green being a staple colour, in the video its the grass and colour of the leaves even though we filmed during Autumn and the majority of the leaves had become orange. Like the Jeff Lynne and the use of a child, we linked this aspect to the digipak by including dying trees with largely leaf-less branches. It makes the products flow more with each other and keeps them within the conventions of the genre such as not using a band images like Jeff Lynne.

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This is "Max, Jake And GraceFinal Product" by Nicola Naisbett on Vimeo, the home for high quality videos and the people who love them.

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We kept all this in mind a we created our own product as we tried to create a theme for our own package. I believe that we managed to do this with the use similar imagery on the website and the digipak, the style of the graphics is that same throughout the project with the same  characters colour scheme and themes. The main actor of the video and the website wears similar clothing in all of the products. And the themes of death and a "cutesie" nature of the graphics stretch through all of the products. It creates a brand for the band to use and it connects each of the products that we made and gives an audience something to associate the band with. We dressed Max in clothing that was recognisable to the genre (blazer and plain dress) which makes it clear what genre the band work within, we carry this over to the other products through the colour usage and the images used on the website. Much like the Twenty One Pilots, we don't have a continuous prop for our main actor or a continuous base t-shirt colour for his costume it gives some moments of something different and individual for each product so that feature the main actor. Despite not having the resources of a major label I believe that we were able to create a clear band identity.

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Similar framing used on the site as in the video

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Similar framing used on the site as in the video

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Jeff Lynne did something very similar with his latest album ELO. In all of the products that I looked at there were links between all of them such as the use of the graphic of his album cover is used as the background to the home page of his website and the little boy featured in the graphic is the same little boy that he uses at the beginning of his video for the song "When I Was A Boy". It sets up a theme between all of them and makes it clear to fans that they are part of the same product. It also creates a link between whats real and whats fiction as the video provides a link between the graphics and the narrative of the video. This is something that we wanted to include in our products. His clothing is simple but formal and it carries over from the video to the website. It makes the continued use of these very easy as suits and formal clothing all look very similar without being the same outfit, it means that slight changes can be made but the overall look is the same. Again as he is is signed to a major label, Sony Music, his products have the ability to look professional and be more large scale as his music is also featured on his label's website as well as his own. Overall it all creates a image for the label to sell as fans see these familiar gimmicks so that they can recognise who the artist is and what piece of music or album that they are currently referring to at the time depending on the colour of the site or the clothing that they are wearing in an interview. The simplistic nature of the artists appearance and the more complex graphics and meaning behind his digipak and website are what inspired our work as he was closest to our genre and we wanted to create something of this nature.

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ELO - When I Was A Boy (Jeff Lynne’s ELO – Video)

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Get 'Alone In The Universe': iTunes: http://smarturl.it/JeffLynnesELOit?IQid=yt Amazon: http://smarturl.it/JeffLynnesELOamz?IQid=yt Vinyl: http://smarturl.it/JeffLynnesELOLP?IQid=yt Follow Jeff Lynne's ELO: Facebook: http://facebook.com/OfficialJeffLynne Twitter: http://twitter.com/JeffLynnesELO Instagram: http://instagram.com/JeffLynnesELO Music video by Jeff Lynne's ELO performing When I Was A Boy. (C) 2015 Big Trilby Records, under exclusive license to Columbia Records, a division ofSony Music Entertainment

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In addition to looking at the cross promotional package of the Twenty One Pilots; Max looked into the Jeff Lynne and his Promotion of his album ELO. He has very clear a themes

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twenty one pilots: Stressed Out [OFFICIAL VIDEO]

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Examples of marketing packages by Twenty One Pilots

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I found that Twenty One Pilots had general colours and themes that appeared in their music video, digipak and website to create a package based on the song Stressed Out. They used graphic on the digipak rather then images which is something we decided to do in our own product we the main use being on the graphics. Their font and costumes are carried across all the products that they released. We did this with our products have the same font on the website as we had on the digipak and the same costumes on the photos on the site that were in the music video . As they are signed to a subsidiary label of Warner Music they are able to have a continuous professional feel for all that they release. It gives the band a recognisable identity that fans can replicate should they go to concerts or buy as merchandise. In their videos they always wear very similar clothing giving them a recognisable appearance so that fans may easily recognise them, but they also fit within the genre of their music. They never seem to have a continuous prop in all their products which gave each one a little individuality. The two men within the band are represented as edgy and different which is something that they like to convey in their music, so their appearance conveys a physical representation of the music that they crea.  We tried to recreate something close to a professional product with the continuous themes and colours that we have.

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During the research phases, I looked at cross promotional packages for the band Twenty One Pilots, Although I looked at others while other members of my group look at separate ones so that we could collect a different perspective each