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To what extent do you think your chosen area is Americanised through Cultural Imperialism? 

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To what extent do you think your chosen area is Americanised through Cultural Imperialism? 

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The music industry is Americanised through cultural imperialism by foreign media groups contribute to the spread of American pop culture. foreign corporations earn money by selling US products, which means American cultural products become more accessible worldwide.

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I agree with the Global Capitalism approach because most media products are just trying to make you buy the product by making us think that we will be desirable if we buy that specific products. they do this by integrating the idea of a desirable lifestyle in advertising, sponsorship and product endorsement.

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Is the music industry and YouTube becoming more democratic thanks to New Digital Media? 

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Is the music industry and YouTube becoming more democratic thanks to New Digital Media? 

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Who's doing the work in the music industry and YouTube? 

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Who's doing the work in the music industry and YouTube? 

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The people doing the work is a mix of the audience, google and YouTube itself. The audience are doing work by creating and posting videos-even if the videos weren't original, they're still uploading them onto YouTube, giving them more videos for audiences to watch. Google are doing working by making them money by adding a monthly subscription to YouTube that non-paying users can't access.

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Who's making money from music and YouTube? 

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Who's making money from music and YouTube? 

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Within YouTube, it's mainly the audiences that are making money. However, YouTube does make some money itself through advertising. Google has a few different options for expanding YouTube. One is a monthly subscription to view an ad-free version of YouTube with additional exclusive videos that non-paying users can’t access.

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What are people doing with music and YouTube? 

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What are people doing with music and YouTube? 

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People are using YouTube to listen to new music, watch videos of their favourite YouTubers and many also use it to find out how to do specific things. As you can use YouTube for more than just listening to music, this gains more audience attraction to the website and it gets used by a wide range of people.

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Who's participating with music and YouTube? 

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Who's participating with music and YouTube? 

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There are a range of different people accessing music through different ways than YouTube. Young people are more likely to use YouTube and other streaming sites to listen to music as it's easily accessible and free. However, the amount of young people listening to music on CD or on radio stations has dropped massively. For example Radio 1Xtra fell 11.4% over the last three months of 2016. This is because the radio isn't mobile unlike YouTube or streaming sites and young people are out a lot more than older people.

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What's new in the music industry and YouTube? 

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What's new in the music industry and YouTube? 

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There are still updates on the many streaming sites there are out there, such as Deezer, Spotify and Google Play. due to this, radio stations are losing a lot of young viewers as these are the people that are more likely to use streaming sites. http://www.bbc.co.uk/news/entertainment-arts-38920143

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How do you think audiences/consumers are interacting with your chosen area and technology at the moment?

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How do you think audiences/consumers are interacting with your chosen area and technology at the moment?

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With regards to the music industry there are a lot of options available for audiences to interact with music. For example, lots of ways to listen to music (CD's, streaming, YouTube, Radio etc.)