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During the 60s in Japan, anime began to change and take on a lot of the distinguishing characteristics we associate with it today. Osamu Tezuka is credited as the person responsible for pioneering this type of style where characters were drawn with large eyes and large, round heads. Tezuka's inspiration stemmed from Disney and this inspiration is what influenced his style.

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Osamu Tezuka was also responsible for creating Astro Boy (1963), which would become one of the animes that defined the 60s and ultimately helped propel anime into what it is today. This is largely due to the fact that Astro Boy was the first anime that was shown widely to Western audiences. Astro Boy quickly became popular in the U.S. and even influenced U.S. pop culture, and it was this success, combined with the rise of television, that paved the way for the anime industry.

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Economic growth gave common people more purchasing power.

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It took some time for Japan to recover from WWII but the Korean War along with the creation of new laws, programs and organizations helped boost Japan to become the second largest capitalist economy in the world by 1968. This meant that the quality of life in Japan became a whole lot better and that ordinary people now had enough money to spend on entertainment, leisure, and consumer goods. This impacted the anime industry because the economic boom in Japan made it a lot more common and mainstream, meaning a lot more people got to enjoy it.

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Astro Boy aired in Japan in 1963 on Fuji TV. It is mainly about a robot boy created by a mad scientist after his own son is killed in a car accident. The anime shows Astro Boy trying to live a normal, average life like a human boy typically would and follows him on his different adventures. It also spread messages of peace and unity.

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Speed Racer aired in Japan in 1967 on Fuji TV. Speed Racer was mainly about Speed, or Go Mifune, racing and competing on the international racing circuit. It also had other elements to it though like Speed racing or facing off against bad guys, making it an exciting and action-packed series.

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Sally the Witch was produced by Toei Animation and aired in Japan in 1966. The anime followed the witch princess Sally, who is from the Magic Kingdom, and her two friends from Earth -- Yoshiko and Sumire. Sally meets Yoshiko and Sumire after accidentally teleporting to Earth and using her magic to save them from some burglars. After that they become friends and the anime follows their adventures until it's time for Sally to go back.

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“Anime.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., https://www.britannica.com/art/anime-Japanese-animation.
“Astro Boy.” Wikipedia, Wikimedia Foundation, 19 Jan. 2022, https://en.wikipedia.org/wiki/Astro_Boy.
“Japan since 1945.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., https://www.britannica.com/place/Japan/Japan-since-1945#ref23208.
“Sally the Witch.” Wikipedia, Wikimedia Foundation, 1 Nov. 2021, https://en.wikipedia.org/wiki/Sally_the_Witch.
“Speed Racer.” Wikipedia, Wikimedia Foundation, 10 Jan. 2022, https://en.wikipedia.org/wiki/Speed_Racer.