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Most famous classic Australian ads from the 2000's - 2020 - YouTube
Greatest Aussie Ads Ever - YouTube

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Council on Foreign Relations, 2022, War in Yemen, Global Conflict Tracker, viewed 16 March 2022,
<https://www.cfr.org/global-conflict-tracker/conflict/war-yemen>
Edwards, A. (2019) ‘Yemen: Civil War and Humanitarian Catastrophe’, Political Insight, 10(2), pp. 14–16. doi: 10.1177/2041905819854310.
Lina. D 2015, 40 Powerful Social Issue Ads That'll Make You Stop And Think, boredpanda, viewed 16 March 2022,
<https://www.boredpanda.com/powerful-social-advertisements/?utm_source=google&utm_medium=organic&utm_campaign=organic>
Tseng, V., Chesir-Teran, D., Becker-Klein, R., Chan, M.L. & al, e. 2002, "Promotion of social change: A conceptual framework", American Journal of Community Psychology, vol. 30, no. 3, pp. 401-27.
UNICEF 2022, Yemen crisis, Yemen crisis UNICEF, viewed 16 March 2022,
<https://www.unicef.org/emergencies/yemen-crisis>

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The video will begin with myself adopting a typical bogan look (thongs, bucket-hat, singlet, sunnys) addressing the audience as if I were an infomercial speaker talking about Yemen and that people should donate. After this I will then grab a sheet of paper from behind the camera to double check my lines as if I forgot them to reread them and look in bewilderment at the figures that are on the script. I will then announce said figures with a look of disbelief on my face while stating the figures in an astonished yet somewhat saddened tone. I will then compare these figures to that of the Australian population and how terrible this would look if these figures were applied in our nation. I will then conclude by stating where people can donate to help out the Yemeni people and if they do not feel comfortable with doing that they can simply spread the message which will lead to others who are more able to help being notified. The screen will then cut to black to show what to search up to find where to donate in case some of the audience did not quite catch it while watching.

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Yemen crisis | UNICEF

This source provides more detailed information in how children specifically are suffering within Yemen and the vast negative impacts which the civil war is having on their livelihoods. This source also provides information for what UNICEF is doing to help solve the humanitarian crisis in Yemen and how they use the funds they receive within Yemen. This source also provides the information for how many people have been positively influenced by the donations used within the country.

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40 Powerful Social Issue Ads That'll Make You Think | Bored Panda

This was a useful source as it provided photographic exemplars for how an effective promotion of a social issue can be achieved and the effects which this can have on a group or individual. Additionally, this source also solidified the main goal of any social change promotion which is to concisely get the target audience to understand and empathise with changing the issue at hand.

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http://go.bubbl.us/c87284/98e7?/Peace-talks-for-an-

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Mind Mapping Online - Bubbl.us - Peace talks for an

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Mind map and brainstorm online with Bubbl.us! Create colorful mind maps to print or share with others. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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Focus on using predominately blue colours as this is the colour of trust and serenity with the trust being seen in that the money donated will go to where it's supposed to go and serenity in the overall goal to bring serenity to underdeveloped nations.

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Arial Font to suit image of UNICEF (as they are well known for their help of others/trusted brand)

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Call to action will be either for the target audience to promote or donate to the Yemeni people's cause

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Desire to help will be created through dark humour by relating the plight of the Yemeni people to that of the Australian population through swapping the numbers around to show the scale of the problem.

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Interest will be gained through understanding the typical Australian's thought processes behind donating to charities in general which is with scepticism as they don't really trust that their money will end up where it's supposed to.

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The attention of the audience will be captured through relatability by having the speakers aesthetic be comparable to a typical Australian as most humanitarian issue promotions have a serious aesthetic towards them (and for good reason too).

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https://www.proquest.com/docview/205348337?accountid=14649

This source provided a psychological context to how social change can be initiated on a psychological level and the best possible method to achieve this change. This source also provides a brief history of how social change is achieved and how social change focuses on being proactive rather than being passive.

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War in Yemen | Global Conflict Tracker (cfr.org)
This source provided the most up to date information of the overall situation in Yemen and the severity of the situation for the people. This allowed for the understanding that up to 20 Million people in Yemen were in requirement of some form of humanitarian assistance. This source also provides reasons for US involvement and potential harms to their interests as they are one of the main nations which focuses on combatting terrorism.

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Yemen: Civil War and Humanitarian Catastrophe - Aaron Edwards, 2019 (sagepub.com)

This source from Aaron Edwards provided me with background context to the origins of the Yemeni Civil War which created a developed understanding for the circumstances of the War and how political views can influence someone's ability to listen to or comprehend the message being shown to them. This source also provided an understanding of the military capabilities and decision making of both sides and how these capabilities and decisions would influence the accessibility of humanitarian aid.

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The promotional video will target people who are more likely to be willing to either donate or spread awareness to the current humanitarian crisis within Yemen due to the ongoing Civil War.

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Promote awareness of the events in Yemen and how they are negatively impacting the humanitarian conditions within the nation.

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Starting peace talks to end the civil war

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War in Yemen | Global Conflict Tracker (cfr.org)
https://www.youtube.com/watch?v=WYO3ZHu4gI4
https://www.bbc.com/news/world-middle-east-29319423
https://www.aa.com.tr/en/middle-east/yemen-remains-worst-humanitarian-crisis-un-office/2106553
https://www.unicef.org/emergencies/yemen-crisis
Yemen: Civil War and Humanitarian Catastrophe - Aaron Edwards, 2019 (sagepub.com)
https://www.proquest.com/docview/205348337?accountid=14649

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Promotion for humanitarian help for the citizens of the nation as they are suffering the worst.

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https://www.youtube.com/watch?v=KriBQVhsgZk

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1-Nike Add
2-Car Add
3-Promoting a Sporting Club
4-Asics Add
5-Album, LP, EP, Mixtape Promotion
6-ICC T20 World Cup 2022
7-Premier League Promotion
8-Deodorant Add
9-Promoting a political campaign
10-Stop to the War in Ukraine
11-Stop to conflict over the Nagorno-Karabakh Region
12-Stop to the civil wars throughout Africa and the Middle East
13-UNICEF promotion
14-pen promotion
15-drink bottle promotion
16-alternative civil issues
17-FIFA World Cup promotion
18-grassroots sports
19-application promotion
20-movie promotion
21-tv promotion
22-treadmill promotion
23-laptop promotion
24-political slandering of opposition
25-website designer
26-phone promotion
27-portable charger promotion
28-wallet promotion
29-headphones promotion
30-internet provider promotion
31-photoframing promotion
32-tradie promotion
33-keyboard promotion
34-gaming laptop promotion
35-book promotion
36-manga promotion
37-outlook promotion
38-childrens toys promotion
39-video game promotion
40-laptop carrier promotion
41-school productions promotion
42-charity promotion
43-event promotion
44-apple promotion
45-farmers promotion
46-QLD floods promotion
47-military promotion
48-aeroplane promotion
49-makeup promotion
50-travel add
51-firearm promotion
52-voting promotion
53-election promotion
54-car safety promotion
55-road safety promotion
56-chairs promotion
57-handbag promotion
58-food promotion
59-festival promotion
60-pro russia promotion
61-baby products promotion
62-laptop mouse promotion
63-solar power promotion
64-electrical appliances promotion
65-fingernail extensions promotion
66-fridge promotion
67-dryer promotion
68-freezer promotion
69-earplugs promotion
70-aircon installation promotion
71-microsoft promotion
72-axe promotion
73-kitchen appliances promotion
74-bottle promotion
75-tissue box promotion
76-NBA promotion
77-chocolate milk promotion
78-action figure promotion
79-model car promotion
80-socks promotion
81-hat promotion

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Interested in developing skills which will aid creative writing and thinking. Nervous about potentially not understanding the work fully.