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The poster tries to grab the target audience’s attention by using imagery that evokes feelings of nationalism and military strength in women.

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The author directs this advertisement to people who celebrate Christmas, by showing the connection between the fast food restaurant and the Christmas spirit.

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In this advertisement you can see the author used words that are misspelled.

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The author of the advertisement utilizes personification of the product in order to achieve g interest in the reader.

In conclusion, the use of sexualization helps convey the message of the advertisement.

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The author uses an eye-catching structure and  layout in order to attract the attention of women and encourage them to work in factories.

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“Die Knochennadel” by Andreas Gruber  - Elsa

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“Die Knochennadel” by Andreas Gruber  - Elsa

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Point
The mood that the audience feels when faced with the advertisement is dark due to the eeriness of the inset tone which the author presents

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The designer uses degrading words in order to make them self-conscious to sell their soap to insecure women.