# data[].attributes.body
Investir em planejamento estratégico para estruturar as ações a serem realizadas a curto e longo prazo, controlar os gastos e priorizar melhorias no aplicativo ao invés de focar em contratar vários funcionários e ter escritórios sofisticados, como foi feito na época.

# data[].attributes.body
Exclusão do sistema de geolocalização, pois não ajuda muito em questões de privacidade e é uma limitação desnecessária, além da otimização da interface, deixando o mais minimalista possível.

# data[].attributes.body
Opções de privacidade:
- Usuário pode tornar sua página privada, apenas amigos tendo visibilidade
- Inserção de novas políticas de privacidade

# data[].attributes.body
Atualmente, com a Lei Geral de Proteção de Dados (LGPD), as empresas irão lidar melhor com questões de imagem e direitos do usuário, a inserção de políticas que respeitem esta lei, e respeite a privacidade e a utilização ética de imagens evitando incidentes como plágio por exemplo, no cenário em que o usuário divulga seu trabalho por fotos, muito comum na área das artes juntamente com outras áreas criativas.

# data[].attributes.body
Explicar e descrever de forma direta e objetiva o uso do app, para isso poderia ser incluso um tutorial da interface quando o usuário baixar o aplicativo pela primeira vez. Desenvolver uma interface limpa e fácil de manejar, com todos os recursos principais da aplicação expostos é essencial.

# data[].attributes.headline
 Por que a Color Labs foi incapaz de relacionar as necessidades dos usuários com seu produto?

# data[].attributes.subject
 Por que a Color Labs foi incapaz de relacionar as necessidades dos usuários com seu produto?

# data[].attributes.body
O montante inicial criou a falsa percepção de que o produto já estava pronto para o uso, quando na realidade as primeiras reações negativas e confusas, expuseram a incompletude e as falhas da ideia. Incompletude quanto ao seu mal planejamento de estréia e falhas quanto a limitação da geolocalização.

# data[].attributes.headline
 Por que a ideia do aplicativo, seu conceito não rendeu bons resultados?

# data[].attributes.subject
 Por que a ideia do aplicativo, seu conceito não rendeu bons resultados?

# data[].attributes.body
Enquanto seu principal concorrente, o Instagram, apresentou a solução para os problemas dos seus usuários, o Color Labs foi incapaz de relacionar as necessidades dos usuários com seu produto.

# data[].attributes.headline
 Por que o aplicativo era confuso e mal planejado?

# data[].attributes.subject
 Por que o aplicativo era confuso e mal planejado?

# data[].attributes.body
Em seu lançamento o app não considerou que seus primeiros usuários não teriam contato com muitos outros usuários e, portanto, as suas publicações devido ao fato de que a geolocalização limita o acesso a outras pessoas que não façam parte de sua região. Além disso, esta limitação não é muito atrativa para usuários que não se encontram em regiões com uma densidade demográfica considerável. O que também prejudicou, foi o layout desorganizado e complexo demais para uma rede social. Tudo isso decorreu de um erro primário, os investidores iniciais do app, depositaram seu dinheiro na confiança que tinham em um dos fundadores, e não na boa perspetiva do aplicativo, ou seja, no conceito por trás dele e em sua aplicação concreta. O que fez com que inadvertidamente colocassem muito dinheiro em uma ideia infrutífera. Como o caixa inicial era grande, muito dinheiro foi gasto com questões secundárias e não no aperfeiçoamento do app.

# data[].attributes.headline
 Por que exatamente os usuários deixaram o app?

# data[].attributes.subject
 Por que exatamente os usuários deixaram o app?

# data[].attributes.body
Porque o aplicativo era confuso, e os usuários não sabiam qual era a sua finalidade além de ter sido mal planejado.

# data[].attributes.headline
Por que o Color Labs não deu certo e acabou vindo à falência?

# data[].attributes.subject
Por que o Color Labs não deu certo e acabou vindo à falência?

# data[].attributes.body
A mescla de inadimplência administrativa e mal planejamento, fez com que num curto período de tempo uma massiva quantidade de usuários abandonasse a plataforma.

# data[].attributes.body
Color Labs spent $350,000 to buy the domain color.com (and an additional $75,000 to buy colour.com), rents an office in downtown Palo Alto, California, where it employs 38 people to work in, according to the New York Times, “a space with room for 160, amid beanbag chairs, tents for napping and a hand-built half-pipe skateboard ramp.

# data[].attributes.attachment_link.readable_text
We hope you've enjoyed sharing your stories via real-time video. Regretfully, the [Color] app will no longer be available after 12/31/2012.

That was the message posted on Color.com [Update 7/15/2003: The site is no longer up.], the domain Color Labs paid $350,000 to acquire in 2011 almost a year after Instagram was founded. A year later their photo sharing app would be on the way out while Instagram was getting bought for a billion dollars. What went wrong? Why did Instagram succeed when Color failed?

Color vs. Instagram

Color Labs was a start-up based in Palo Alto, California whose main product was a social application for photos called Color. It allowed people to take and view photos matched to a location. Color grouped photos based on a user's friends so that they are more likely to see those pictures that are most relevant. Like Color, Instagram is an online photo-sharing and social networking service that enables its users to take pictures and optionally tie them to a location. Unlike Color, users can apply digital filters to photos and share them on a variety of social networking services. It confines photos to a square shape, similar to Polaroid images, which along with the filters gave photos a retro look and feel.

A Difference in Startup Methodologies

Color Labs started after co-founders Bill Nguyen and Peter Pham received $41 million in funding between 2010 and 2011 from Sequoia Capital, Bain Capital, and Silicon Valley Bank before the app had a single user. Conversely, Instagram was started by Kevin Systrom and Mike Krieger in October 2010 with $500,000 and teams of just a few people. As Instagram introduced successful products and attracted users, they slowly raised more money and hired engineers. Meanwhile, Color Labs spent $350,000 to buy the domain color.com (and an additional $75,000 to buy colour.com), rents an office in downtown Palo Alto, California, where it employs 38 people to work in, according to the New York Times, "a space with room for 160, amid beanbag chairs, tents for napping and a hand-built half-pipe skateboard ramp."

Instagram's $500,000 seed funding round came on March 5, 2010 from Baseline Ventures and Andreessen Horowitz while Systrom was still working on Burbn. By February 2, 2011, it was announced that Instagram raised $7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo. The deal valued Instagram at around $25 million and later that month, Facebook made an offer to purchase Instagram and its 13 employees for approximately $1 billion in cash and stock. By May of 2012, the number of photos has exceeded one billion. Google offered to buy Color for $200 million in July of 2011, but Color Labs turned down the deal. They were later acquired by Apple (mostly for their patents and talent) in October 2012 for an undisclosed sum.

A Difference in Responses to the App

On March 24, 2011, Color Labs launched its first application "Color for Facebook" in Apple's App Store and within a week released an update allowing users to see photos from events "Nearby", a "Feed" of relevant photos, and a "History" of groups that users can participate in. In June 2011, less than three months after the company officially launched, Peter Pham left Color. When it first launched, the application had around 1 million downloads, but as of September 2011, the service had a little under 100,000 active users. The app was poorly recieved, attracting few users and many who did not understand what it was supposed to do. One reviewer in the Apple App Store wrote, "It would be pointless even if I managed to understand how it works." Users were confused with the application's user interface and purpose. Its initial rating in the App Store was 2 out of 5 stars.

For Instagram, the response was much different. It rapidly gained popularity, with over 100 million registered users as of January 2013. Support was originally available for only the iPhone, iPad, and iPod Touch, but on April 3, 2012, support was added for Android phones. Instagram for Android was released[18] and it was downloaded more than one million times in less than one day. An app rating under 3.5 stars makes users considerably more reluctant to download the app. With an app rating of 2 out of 5 stars, the Color app was doomed. Once entered into the cycle of bad reviews it was nearly impossible to break out as there were wasn't enough new downloads or positive press to bring the average back up and over the 3.5 stars mark. Meanwhile, as of this writing, Instagram has 4.5 stars ouf of 4 on the Apple App Store with over 62,000 reviews.

A Difference in Purpose

Color was first meant to help you find and share pictures related to your location, but Instagram was solving a different problem. They were making mobile camera photos look better. The Color app only worked if other people were using it (a chicken and egg problem), while Instagram solved a problem people had right away. This could have been because Kevin Systrom had already developed a check-in app called Burbn. Josh Williams of competitor check-in app, Gowalla, said, "Early user feedback, coupled with a desire to avoid the check-in battle...led them to drop everything to focus on one simple feature: photos. They made the act of taking and sharing photos (many of which just happened to be location-tagged) fast, simple, and fun."

In Summary

Color was a company in search of a product. They didn't have much more than a mountain of cash when they started, but it was spent on things like numerous employees, fancy offices, and marketing rather than product development, user feedback, and customer interviews. Color may become a PR lesson for the future as they may become legends for squandering one of the biggest and most covered product launches in app history. On the flip side, Instagram already had a product they were trying out, were listening to their users, and created a new company based on the results. They continued to listen to their users and made their product even better. They didn't hire a bunch of people or spend a lot of time talking about their company. Their product solved a problem, people liked it, and they used it. Each company had a runaway effect, albeit in different directions. Once those directions were set in motion, it was hard to change them.

In closing, I'd like to quote from Color's about page, which says a lot about how the company thought. If you have a different opinion about why Color app failed and Instagram succeeded, please let me and other readers know in the comments.

At Color, we believe in the opportunity that the new mobile era presents and are excited about developing products that transform the way people share the stories of their lives. We work collaboratively, iterate often, and enjoy problem solving. Color is a company of entrepreneurs and innovators, highly skilled in their respective specialties, constantly striving to learn and grow. We've cultivated a very relaxed and informal culture and enjoy our extra curricular activities, which include but are not limited to: ping pong tournaments, ball pit acrobatics and impromptu poker nights.

# data[].attributes.attachment_link.description
We hope you've enjoyed sharing your stories via real-time video. Regretfully, the [Color] app will no longer be available after 12/31/2012. That was the message posted on Color.com [Update 7/15/2003: The site is no longer up.], the domain Color Labs paid $350,000 to acquire in 2011 almost a year after Instagram was founded.

# data[].attributes.body
There are no privacy settings in the app, so you’ll be sharing with every other Color user in proximity

# data[].attributes.attachment_link.readable_text
A new photo-sharing app is attempting to redefine the "social networking" experience, moving away from far-flung communities that you choose to other smartphone users whom who may or may not know-but who are probably standing just a few feet away.

Color, the new app from Color Labs promises to let you create and share photos and video albums with other people who have iPhone or Android phones-equipped with the app, obviously-within 150 feet of your own. (There are no privacy settings in the app, so you'll be sharing with every other Color user in proximity.) The app is being pitched for use at parties, play dates, and other social events.

Links to the albums can be shared via Twitter, Facebook, e-mail, or SMS-though recipients of links to those albums won't be able to modify or participate in the photo conversation from their browser. Aside from that, Color Labs is offering little description of the app, apparently banking on users to figure out how to use it through trial and error.

Wednesday's launch comes amid great hubub about Color's funding and development pedigree. The developers-who include Lala founder Bill Nguyen, former BillShrink CEO Peter Pham, and former LinkedIn chief scientist DJ Patil-have a reported $41 million in backing to get the app off the ground, and may have paid as much as $350,000 for the Color.com domain name alone.

That's a substantial investment in the product's future, no doubt banking upon the success of other social-networking platforms. However, the social media field has proved to be a tough to crack, with users often fickle about the networks that they embrace, and Color faces some tough competitors, including the popular photo-based social network Instagram.

Color is free and compatible with devices running iOS 4.0 or later.

# data[].attributes.attachment_link.description
A new photo-sharing app is attempting to redefine the "social networking" experience, moving away from far-flung communities that you choose to other smartphone users whom who may or may not know-but who are probably standing just a few feet away.

# data[].attributes.body
One reviewer in the Apple App Store wrote, “It would be pointless even if I managed to understand how it works.”

# data[].attributes.attachment_link.readable_text
We hope you've enjoyed sharing your stories via real-time video. Regretfully, the [Color] app will no longer be available after 12/31/2012.

That was the message posted on Color.com [Update 7/15/2003: The site is no longer up.], the domain Color Labs paid $350,000 to acquire in 2011 almost a year after Instagram was founded. A year later their photo sharing app would be on the way out while Instagram was getting bought for a billion dollars. What went wrong? Why did Instagram succeed when Color failed?

Color vs. Instagram

Color Labs was a start-up based in Palo Alto, California whose main product was a social application for photos called Color. It allowed people to take and view photos matched to a location. Color grouped photos based on a user's friends so that they are more likely to see those pictures that are most relevant. Like Color, Instagram is an online photo-sharing and social networking service that enables its users to take pictures and optionally tie them to a location. Unlike Color, users can apply digital filters to photos and share them on a variety of social networking services. It confines photos to a square shape, similar to Polaroid images, which along with the filters gave photos a retro look and feel.

A Difference in Startup Methodologies

Color Labs started after co-founders Bill Nguyen and Peter Pham received $41 million in funding between 2010 and 2011 from Sequoia Capital, Bain Capital, and Silicon Valley Bank before the app had a single user. Conversely, Instagram was started by Kevin Systrom and Mike Krieger in October 2010 with $500,000 and teams of just a few people. As Instagram introduced successful products and attracted users, they slowly raised more money and hired engineers. Meanwhile, Color Labs spent $350,000 to buy the domain color.com (and an additional $75,000 to buy colour.com), rents an office in downtown Palo Alto, California, where it employs 38 people to work in, according to the New York Times, "a space with room for 160, amid beanbag chairs, tents for napping and a hand-built half-pipe skateboard ramp."

Instagram's $500,000 seed funding round came on March 5, 2010 from Baseline Ventures and Andreessen Horowitz while Systrom was still working on Burbn. By February 2, 2011, it was announced that Instagram raised $7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo. The deal valued Instagram at around $25 million and later that month, Facebook made an offer to purchase Instagram and its 13 employees for approximately $1 billion in cash and stock. By May of 2012, the number of photos has exceeded one billion. Google offered to buy Color for $200 million in July of 2011, but Color Labs turned down the deal. They were later acquired by Apple (mostly for their patents and talent) in October 2012 for an undisclosed sum.

A Difference in Responses to the App

On March 24, 2011, Color Labs launched its first application "Color for Facebook" in Apple's App Store and within a week released an update allowing users to see photos from events "Nearby", a "Feed" of relevant photos, and a "History" of groups that users can participate in. In June 2011, less than three months after the company officially launched, Peter Pham left Color. When it first launched, the application had around 1 million downloads, but as of September 2011, the service had a little under 100,000 active users. The app was poorly recieved, attracting few users and many who did not understand what it was supposed to do. One reviewer in the Apple App Store wrote, "It would be pointless even if I managed to understand how it works." Users were confused with the application's user interface and purpose. Its initial rating in the App Store was 2 out of 5 stars.

For Instagram, the response was much different. It rapidly gained popularity, with over 100 million registered users as of January 2013. Support was originally available for only the iPhone, iPad, and iPod Touch, but on April 3, 2012, support was added for Android phones. Instagram for Android was released[18] and it was downloaded more than one million times in less than one day. An app rating under 3.5 stars makes users considerably more reluctant to download the app. With an app rating of 2 out of 5 stars, the Color app was doomed. Once entered into the cycle of bad reviews it was nearly impossible to break out as there were wasn't enough new downloads or positive press to bring the average back up and over the 3.5 stars mark. Meanwhile, as of this writing, Instagram has 4.5 stars ouf of 4 on the Apple App Store with over 62,000 reviews.

A Difference in Purpose

Color was first meant to help you find and share pictures related to your location, but Instagram was solving a different problem. They were making mobile camera photos look better. The Color app only worked if other people were using it (a chicken and egg problem), while Instagram solved a problem people had right away. This could have been because Kevin Systrom had already developed a check-in app called Burbn. Josh Williams of competitor check-in app, Gowalla, said, "Early user feedback, coupled with a desire to avoid the check-in battle...led them to drop everything to focus on one simple feature: photos. They made the act of taking and sharing photos (many of which just happened to be location-tagged) fast, simple, and fun."

In Summary

Color was a company in search of a product. They didn't have much more than a mountain of cash when they started, but it was spent on things like numerous employees, fancy offices, and marketing rather than product development, user feedback, and customer interviews. Color may become a PR lesson for the future as they may become legends for squandering one of the biggest and most covered product launches in app history. On the flip side, Instagram already had a product they were trying out, were listening to their users, and created a new company based on the results. They continued to listen to their users and made their product even better. They didn't hire a bunch of people or spend a lot of time talking about their company. Their product solved a problem, people liked it, and they used it. Each company had a runaway effect, albeit in different directions. Once those directions were set in motion, it was hard to change them.

In closing, I'd like to quote from Color's about page, which says a lot about how the company thought. If you have a different opinion about why Color app failed and Instagram succeeded, please let me and other readers know in the comments.

At Color, we believe in the opportunity that the new mobile era presents and are excited about developing products that transform the way people share the stories of their lives. We work collaboratively, iterate often, and enjoy problem solving. Color is a company of entrepreneurs and innovators, highly skilled in their respective specialties, constantly striving to learn and grow. We've cultivated a very relaxed and informal culture and enjoy our extra curricular activities, which include but are not limited to: ping pong tournaments, ball pit acrobatics and impromptu poker nights.

# data[].attributes.attachment_link.title
What Happened to the Color App? - Erich Stauffer

# data[].attributes.attachment_link.description
We hope you've enjoyed sharing your stories via real-time video. Regretfully, the [Color] app will no longer be available after 12/31/2012. That was the message posted on Color.com [Update 7/15/2003: The site is no longer up.], the domain Color Labs paid $350,000 to acquire in 2011 almost a year after Instagram was founded.

# data[].attributes.attachment_link.title
Color Labs, Inc. takes rights to your photos if you use their Color app!

# data[].attributes.attachment_link.description
Hello! I know this is kinda off topic nevertheless I'd figured I'd ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My site addresses a lot of the same subjects as yours and I think we could greatly benefit from each other.

# data[].attributes.attachment_link.readable_text
Color BETA by Color Labs, Inc. The app that is supposed to "revolutionize" photo sharing came out for android a few weeks ago. It got poor reviews from people who's phones couldn't handle the intensive app. However, it worked on my phone (T-Mobile G2 with CyanogenMod 7) just fine and I found it fun to mess with. Because of all the reviews it got they pulled it from the Market until they worked out some of it's kinks. I recently had to wipe my phone when updating to CM7 Stable and lost the apk. Does anyone have it that can post it? It was a free app, so it's not steal from the dev.

# data[].attributes.attachment_link.description
Color BETA by Color Labs, Inc. The app that is supposed to "revolutionize" photo sharing came out for android a few weeks ago. It got poor reviews from people who's phones couldn't handle the intensive app. However, it worked on my phone...

# data[].attributes.body
Deixar de reservar direitos sobre as fotos dos usuários?

# data[].attributes.body
Melhorar a administração dos recursos financeiros da empresa?

# data[].attributes.body
Dar mais opções de escolha de privacidade para os usuários?

# data[].attributes.body
Melhorar a interface do aplicativo para que fique mais simples para o usuário?

# data[].attributes.body
Otimizar o aplicativo para ser mais leve?

# data[].attributes.body
1.os telefones das pessoas não suportavam o aplicativo intenso

2.A Color Labs, Inc. reserva os direitos sobre as suas fotos se você usar o aplicativo Color

3. Interface difícil e feia

4.Problemas de privacidade

5.Problemas com a liderança da empresa, má administração de recursos financeiros