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Tickets sold for event $50 per person covering food and entertainment.

Sell the tickets on the day of the event the event at Kings park. If people supply a substantial amount of food for the event or volunteer for cleaning or security then the can freely participate in the event. police can have free entry. Make contact by email or telephone maricaloncar@aim.com or 0415164307 if people want to volunteer. Sell tickets from June hopefully 10000 tickets will be sold and this will cover the cost of hiring well known artists. Sell tickets at mobile GP and Perth government councils or departments. Sell artwork during the day before event and music throughout the evening till the early morning. food and soft drinks all day and evening. No alcohol or smoking as this is a family event and smoking and alcohol consumption carry risks. After paying for the whole park and entertainment perhaps $100000 can be raised for mobile GP.

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My research has emphasized
that it is essential to take a collaborative approach to promoting such an event
and to achieve a productive outcome. As studying to be a social worker, it
would be vital for me to gather the information on different social services that
are situated locally and to work together with a variety of people from manydifferent disciplines, to promote the event in an efficient and effective way.

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Home - AASW - Australian Association of Social Workers

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Assessment of social work qualifications (international or Australian) for migration and or employment purposes

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This is very useful website and easy access to get depth of information in relation to different services that are available in the society.

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The Department of Social Services acknowledges Aboriginal and Torres Strait Islander peoples throughout Australia and their continuing connection to land, water, culture and community. We pay our respects to the Elders both past and present.

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Example on how can we bring all community members together 

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Example on how can we bring all community members together 

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This is a good example on how we can involve all the
community members in the food event. We can see different country have
different types of food with different flavours where everyone in photo  seems enjoying the taste.

I found that the Facebook page for “World Food of Festival” event is a great webpage example for a community involvement event as it provides full details of the event to different organisations, businesses and communities and encourages community engagement.
The written content and photographs of the webpage is informative and interesting to readers. As a social worker, I would need to work with different professionals and social services that are located locally to get the most involvement of the people from the community.

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To achieve a shared objectives and to work in efficient and effective manner, I developed a event planning template at the early stage of the project.

My role for the event is to engage individuals, families, groups, communities and enter into partnerships with the key community’s members, groups and services that provides supports towards the people who are disadvantaged.

While doing some research, I found involving those services that supports the disadvantaged people, improves their socialisation through
social inclusion such as involving in the events. Also, this event is focused
on community involvement and assists people to strengthen and improve their
social and emotional wellbeing and familiarising them into the diversity.

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Discipline: Social Work

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Example Photographs for Feature Article:

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Example Photographs for Feature Article:

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440015-de7a7578-4e84-11e4-abaa-e04620637eb8.jpg

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Example Photographs for Feature Article:

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Example Photographs for Feature Article:

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https://c1.staticflickr.com/5/4023/4508458683_8122432ce9_z.jpg

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Example Photographs for Feature Article:

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Example Photographs for Feature Article:

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http://www.spiritland.net/galleries/perth/P02w.jpg

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Example Feature Article from WA Today Newspaper:

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Example Feature Article from WA Today Newspaper:

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Here is a good example of the kind of feature article I will be writing. This event in particular is a fundraising ball which was held recently in Perth. It discusses the event, the details, the charity aspect, ticket prices and all the information the public needs to know in order to join in on the fun.

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June 25 The eighth annual Boobalicious Ball is back with a high-energy night of fun to raise money for Breast Cancer Care WA.

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My role is to research local events and their advertising techniques, and to write a feature article for the local newspaper for our event - 'Summer @ Kings Park'. I plan on including all the major details of the event into one article to be used for as many newspapers as possible, as well as any other advertising platforms we may have available to us. The major newspaper in Perth is WA Today - and in particular their section 'What's On In Perth' - would be a great place to start.

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Discipline: Professional Writing and Publishing

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This event is raising awareness to Mobile GP and I have thought of ways of getting funds for them. An idea is having adults donate a gold coin when they arrive at the event. If 5000 adults come in throughout the day that would accumulate between $5000-$10 000 for Mobile GP.

An additional way to increase donation and awareness of Mobile GP is to have the workers talk to the people at the event and people who have benefitted from their services because this will drive the cause and appeal to people.

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In order to make the event happen, we need money. I have decided that we should get a grant from LotteryWest because they are a big organisation who often support charities and will also bring a lot of credibility and publicity to the event. They have grants for community projects for up to $20 000.

Because that most likely will not cover all costs, I thought having a big company to donate money and sponsor the event would also be a good idea because they will bring people to the event and also publicity. BHP Billiton would be a suggestion as they have a Perth base and currently sponsor a variety of community projects.

In order to fund our even I would estimate we would need sponsorship of up to $10 000 (at least), this would pay for all the hiring and employment costs as well as permits and even some money to Mobile GP.

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Community events grants support bringing communities together to celebrate who they are and what they value, through events like festivals, fairs and awareness days.

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For this event we would expect to have as many people as possible to attend, therefore we need a space big enough in Kings Park to accommodate for that. The spaces that can hold enough capacity are and Hale Oval, Saw Avenue Amphitheatre and the Saw Avenue Lawn, however it would probably be best to hire out both the latter two to accommodate for more people.  Marquees that accommodate for 500 people at a time cost $3 000 per two hours and the lawn costs $400 per two hours. I would suggest that we hire one area with the marquee and one without.

Therefore for the say six hours of event would cost approximately $10 200

Additionally we need to think about how much event staff will cost and how many people we will need. Some roles could be filled by volunteers and then others would need to be hired. Security, cleaners and safety workers would need to be hired.  I would calculate that for the day costs for employees would be about $8 000 (If there are approx. 60 hired workers for 6 hours being paid approx. $20 per hour).

In terms of budgeting for the talent, we will find a group that has a vested interest in Mobile GP to volunteer their services- this would also attract more people to the event.

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To organise the budget and monetary aspect for the event. That is, look at how much everything will cost, such as hiring of the location, event staff, security, permits and event costs and where the money will come from (grants, donations etc). Also I have looked at how we can include our charity into the event so that people can understand what Mobile GP is about, additionally I have looked at how Mobile GP will be able to raise donations.

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Discipline: Commerce- Business Law

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My research has highlighted the need to take a multi-pronged approach to promoting such an event. As a professional writer it would be necessary for me to work together with a variety of people from many different disciplines, to promote the event in the best way.

Existing charity events use a combination of mediums to promote their events such as posters, websites and social media. When considering such options it is integral that my main consideration is the target audience and whether the chosen options are suitable for the audience.

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This example poster for Purple Bra Day is eye catching, has a catchy statement, contains information about the charity day, sponsor information, as well as details on where to find more information (website and phone number). I like this example as it contains all the information that the intended audience would want to know or need to know.

The inclusion of the website on the poster is appealing to many as they can easily go online to find out more details. The website allows much more information to be provided, where the poster is simply a snapshot of the event that provides a link to the main information source, the website.

The inclusion of the phone number helps the poster to reach a wider audience as there may be people that wish to get involved but not have internet access or do not know how to access the internet.

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I found that the website for the Mother's Day Classic charity event is a great website example for a charity event as it provides full details of the event and encourages community engagement.

The written content of the website is informative, but the inclusion of photos and stories helps the website to be appealing to readers. As a professional writer, I would need to work with my fellow professional writers, graphic designers, web designers, etc to get the most impact out of my written work.

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The Women in Super Mother's Day Classic is an annual fun run and walk raising funds and awareness for breast cancer research. Our aim is to deliver a fun, healthy and inspirational event that brings the community together on Mother's Day to support and remember those touched by breast cancer.

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My role for the event is to produce the print promotional materials (eg. posters, brochures, leaflets etc.). My main focus was to consider the audience that we want to reach and work out the best way to promote the event to them.

While researching how to develop print promotional materials, I discovered that for similar events there is usually a strong online presence, especially with charity events. For charity events there is often a dedicated website that encourages community engagement by explaining the cause and telling people how they can get involved.

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Discipline: Professional Writing and Publishing

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Community Arts Project Website Has been created and published see link below

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Community Arts Project Website Has been created and published see link below

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http://johnscomprepairs.angelfire.com/

Community Arts Project Summer at Kings Park

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A social media campaign is important to engage the community before the event takes place, as well as driving traffic to the website where they can find all the information they require! Humans these days have short attention spans, so a short video highlighting everything the event is about is a good way to get initial recognition.

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The Salvation Army always has amazing advertisements that are short, sweet and catches your attention. The one I have linked to is a great example of how concisely you can get your point across, and it shows the viewers what it is (very basically) that they do for the community. Since Mobile GP is the charity we chose to support, I believe this is a good direction for this campaign. Throw in some good music, art and food as well!

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This is what a typical week looks like for the Salvos across Australia - and it wouldn't be possible without the generous support of the Australian public.

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I do believe that a very effective way to start a campaign is create an emotional video, in this case most likely a video showing some Mobile GP doing their awesome work, with an inspirational song and soft editing. Below are a few links to videos that were posted on social media in an attempt to create awareness, with a clear goal of becoming viral. They achieved their goal and ended up getting the awareness they so desired! (Along with some nice donations to the charity).

Chevy 2014 #PurpleYourProfile

https://www.youtube.com/watch?v=7vhMpXMPvdU

#MND Ice Bucket Challenge, in particular Benedict Cumbatch's with 5.8million views!

https://www.youtube.com/watch?v=YOa7ZjxRuKM

An excellent example of 'emotional porn' and a video that ended up in a very controversial debate (many said that donations mostly went into their pockets, while others questioned the method of action they were proposing) is the Kony 2012 video. While I'm not a fan of the video or campaign myself, I have to admit the video was executed perfectly to achieve the goal they wanted.

https://www.youtube.com/watch?v=Y4MnpzG5Sqc

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It's good to use the most popular hash tags that relate to the campaign, as well as creating a unique one to share with the community so they can post their own photos and videos before and during the event.

Most Popular Perth Hashtags That Relate:

#perth #perthnews #jetty

(http://trendsmap.com/local/au/perth)

As you can see, there are not many, so a unique tag attached to a viral video would be the best bet.

Possible unique Hastags:

#summer@kingspark #SAKP #Summer@KP

Something that is easy to remember and unique to the event will work the best.

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For an event like this, I would definitely use Facebook over Twitter as I feel it is a lot easier to share videos and images - aside from the fact that almost everyone we want to reach is on Facebook. My goal would be to make it clear that we are coming together as a community to support a great charity as well as celebrating the awesome city that Perth is.

I have attached a link to a fantastic website and article that specialises is social media marketing.

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Do you need to set up a social media campaign?

Do you know how to get started?

Establishing a strong team and a day-to-day plan are important for any successful social media campaign.

In this article I'll show you the five core elements you need to build a social media marketing campaign that works.

A Social Media Campaign Example

Throughout this article I include examples from a campaign Whole Foods Market used when they launched a new larger store in Memphis, Tennessee to replace an existing smaller one.

The campaign's goal was to keep the Memphis community informed about overall progress, when the old store would close, when the new one would open, new offerings and opening-day activities.

#1: Assemble a Capable Team

Early iterations of social media community management often included a laissez-faire approach: Give it to the younger staff members-they're on social, right?

Businesses quickly found out that just because someone is on Facebook in their personal life doesn't mean they intuitively know how to communicate on behalf of a brand.

Bernie Borges ' article on staffing strategies points out the importance of assessing the people on your team and determining who is best-suited to contribute to your social media strategy.

Social media marketing requires specific skills (e.g., writing and editing, photo editing, a little tech know-how and being able to respond in real time).
Whole Foods Market's Experience
"Our social media is staffed during regular business hours, which for us [Whole Foods Poplar] is 8am-10pm, 7 days per week. There are several different MKTG Team Members who are assigned to monitor throughout the day. During the store opening, we had social media staffed for 24 hours the week prior and week of. There was a lot of energy and engagement. It was awesome to be able to interact with customers in real time (or we tried to make it real time) and share our mutual excitement."

Establish a social community management team with members who can take ownership and responsibility for carrying out day-to-day updates in addition to long-term campaigns.

#2: Plan Your Campaign

Whether you're launching a new product or location or bringing in new business partners, social media campaigns work wonderfully with pivotal moments in a company's life. Any time you need to communicate goals or generate buzz, social media is the cornerstone of your success.

As you and your community management team begin to plan the campaign, a tactical social media plan is essential. Use it to organize your campaign's short-term objectives for each of the social channels you're using, team assignments, general content ideas you can build on and how you'll use features of specific platforms (e.g., lists on Twitter or hangouts on Google+).
Whole Foods Market's Experience
"We started planning the strategy for our [Whole Foods Poplar] campaign seven months before the new store opened. We had store opening milestones set and different team members assigned to make the announcements and handle comments and questions."

A planned campaign is a successful campaign. Your plan keeps you focused on the number of steps you'll need to take along the way, while also helping build momentum, curiosity and excitement among your audience.

#3: Choose the Most Effective Platforms

No matter what you hear from different sources, there is no one perfect social media platform to use. What works well for one business may not work well for another.

To choose your primary and secondary networks, think about where your target audience is more likely to spend time online and look at industry benchmarks.

Social Barrel designed an infographic that shows specifics to consider: suitable media types, objectives, potential reach, demographics, target profile and the types of skills your team needs to be successful.
Whole Foods Market's Experience
"We [Whole Foods Poplar] communicated via Twitter and Facebook. Right now they are our most engaged social media channels. We had to train a few team members who were not used to doing social. If they were not comfortable posting, we made sure they were comfortable addressing comments/messages."

It may sound obvious to be where your customers are, but for some businesses that's easier said than done. If you're not sure where your audience is, set up social interaction reporting on Google Analytics to see which channels send visitors to your site.

Take the time to discover where your target audience hangs out online. When you have the right mix of platforms, your campaign has a better chance at success.

#4: Establish an Editorial Calendar

Print publishers have used editorial calendars for centuries and their usefulness has never waned. They help you leverage content across media, streamline resources, drive internal teamwork and stay focused on the needs of your audience.

If you already have an editorial system in place, you're ahead of the game. If you don't, this free customizable Excel template can help you get started. If you want to share your calendar with your team, consider a Google Drive spreadsheet or WordPress' editorial calendar plugin.

As you create your editorial calendar, include columns or tabs for:

Category

Keywords

Article type

Promotion

Content format (text, image, video, audio, presentation or other)

Related marketing

Additional tracking dates (due dates, other signoffs)

You may also want to include a place for written updates (exactly what you'll post for easy cutting and pasting), where and when you'll post each update and which team member is responsible for the update.
Whole Foods Market's Experience
"We do/did use an editorial calendar. We use HootSuite to plan posts and Spredfast to provide the analytics. We find each program has its strengths and weaknesses, but a combination of the two provides us the information we need."

#5: Be True to Your Company Voice

When your audience reads and listens to the content you produce, they're not only hearing your message, they're hearing the voice of your company-your tone, language and delivery (i.e., formal vs. conversational).

Each time they hear your brand voice, it's a good bet they're subconsciously sizing you up. They're deciding whether you're a company they can rely on, and more importantly, do business with.
Whole Foods Market's Experience
"We try to keep the voice of our social media pages friendly, relevant and educational. (In that order too.) We are careful how/when we promote sales using these channels."

Stephanie Schwab writes, "Your brand voice in social media will evolve over time... If you've already been engaging in social media and feel like your voice needs refinement, take the time to work on it now... If you can more closely match your voice to their [your customers'] needs, you may attract even more customers and develop greater engagement and loyalty than you ever have before."

Establish an online company voice that reflects your business values and matches your customers' expectations and you'll go a long way in building overall trust.
Over to You
Whether you're a small startup or a major company, successful long-term social media campaigns aren't built in a day. They require a capable team that can drive the project, careful planning and execution and, as you're well aware, quite a bit of work.

Thank-you to Emily Lux, marketing team leader at Whole Foods Market on Poplar Avenue in Memphis, Tennessee, who graciously agreed to share information about their campaign with Social Media Examiner.

What do you think? What other steps do you use when planning a social media campaign? What have been some of your challenges while planning? Share your comments and thoughts in the space below.

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Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media campaign. In this article I'll show you the five core elements you need to build a social media marketing campaign that works.

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To organise and run an effective social media campaign, ultimately to get people aware and talking about the event before the big day. The more viral a campaign can get (within Perth) the better!

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Discipline: Internet Communications

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research advertising used for events at

kings park and research similar newspaper

articles for similar events

write article to be published

in newspaper

select photographs to be included

in the newspaper article

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In order to keep the public informed of all important procedures and plans, a brochure could be distributed and available at the event. It would contain any emergency information as well as important contact numbers and websites for more information.I have created an example brochure with information which I would want distributed.

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Budget for event

asking for donations from large companies

lotterywest grant

inviting representities for mobile gp

recruiting free or low cost talent

organizing financial aspects of the event

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very beautiful creative banners and welcome signage

research kings park and similar events

getting school children involved

participation on group wiki

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social media campaign

created hash tags for the event

research social media campaign

contribute to padlet and group wiki

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Organising art exibition

accident insurance

insurance for artwork

ask for funding at beginning of financial

year to make it more likely for grant

to be successful

hire venue early

invitations

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Very active on group wiki

produce advertising material

needs to decide between online

or paper based advertising material

research

work closely with group members

especially with those that a writing role

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Design template to help allocate roles

Social Services Liason

working with people with disabilities

working with children and families

including all people in local communities

respect for traditional land owners

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Safety and security

environmental issues

security guards police

emergency medical assistance

risk assessment

information for guests

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I found government websites to be the most helpful and appropriate for researching this section of the project. The following website provides an extensive range of risks and considerations that should be applied to the planning of a public event. The considerations range from what to do when you find or lose a child, to having considerations for dealing with a major event.

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The following document was located on a South Australian Government website; it provides an explanation of how a risk assessment grid works and is a document similar to what I would use in assessing the risks that present to our event. The final document covering our event would be quite extensive, taking into account risks from all aspects.

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Discipline: Security, Terrorism and Counter-Terrorism

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Many people who attend our event, or consider attending,

will have some thought given to the safety of such a big,

public event. My contribution to the event is to conduct

thorough risk assessments on each aspect of the event and

apply or suggest plans to avoid the identified risks from

affecting the public, or the success of the event. I have also

taken on the role of organising how this information will be

disseminated to the community. It is important that the public

is aware of the risks and options available to counter these.

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Completed Details of sample group roles Original Template Produced by Suraj Aryal

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Completed Details of sample group roles Original Template Produced by Suraj Aryal

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Marica Loncar - Summer at Kings Park New Years Eve Celebration

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Oral Presentation presented by Marica Loncar

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Oral Presentation presented by Marica Loncar

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Web Design Community Arts Project Summer at Kings Park New Years Eve Celebration

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Marica Loncar role Community Arts Project Website Designer

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Marica Loncar role Community Arts Project Website Designer

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http://johnscomputerrepairs.com.au/home.html

design website and create padlet pages

add people to padlet participate in group wiki

view everyones presentation and summarize their role. everyones presentation was very professional.

fill in suraj template regarding our roles

make suggestions to plan event