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Add any items you think the group might want to read before the Roundtable

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Add any items you think the group might want to read before the Roundtable

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State of international education today, globally and in Australia, with specific reference to Victoria

COVID-19 Impact:  Short term & long term

The changing competitive landscape at a country, institutional level

Evolution of online and blended offerings

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Discussion paper - Online Education Roundtable 

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The Offshore Opportunity
- 6 months
- 18 months
- 5 years

The Onshore Opportunity
- 6 months
- 18 months
- 5 years

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The challenges with online edication
- International student awareness + conversion
- Cost competitiveness + value for money
- Delivery a quality + compelling online experience
- Ensuring student completion + articulation

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Creating tangible recommendations to Government, HigherEd Institutions and EdTech providers to caputre the online opportunity

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Key takeaways

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Tim Praill - Facilitator
Anthony Morris  |  Cahoot Learning
Amber Treser Defitts  |  University of Melbourne
Adam Cossar  |  Didasko
Caroline Hartnett  |  Global Victoria
Caryn Nery  |  Victoria University
Chris Riley  |  ACU
Chris Smith  |  Ready Tech
Dan McFadyen  |  Edalex
David Bowser  |  Curio
David Linke | EduGrowth
Douglas Proctor  |  Swinburne
Greg Cusack  |  Monash University
Grainne Oates  |  Quitch
Herk Kailis  |  Cadmus
Howell Williams  |  Keypath Education
Indra Adhikari  |  Victoria Institute of Technology
John Molony  |  Deakin University
Josh Nester  |  SEEK
Jaffa McKenzie  |  Global Victoria
Kim Cleary  |  Global Victoria
Ling Ngo  |  Global Victoria
Ryan Trainor  |  Adventus
Tom Gifford  |  RMIT

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Session is being recorded for internal purposes

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Session is being recorded for internal purposes

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Pandemic is a continuation of long term trends and not going away quickly

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Pandemic is a continuation of long term trends and not going away quickly

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Digital and online is not just a stop-gap and can be a real strategic pillar

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Digital and online is not just a stop-gap and can be a real strategic pillar

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International education - what definition are we applying? Inbound only? or Inbound & Outbound?

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International education - what definition are we applying? Inbound only? or Inbound & Outbound?

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Build a best quality online learning experience

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Build a best quality online learning experience

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Build the best online education experience

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Build the best online education experience

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Are you adding as much effort into building new experiences as energy to have borders opened?

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Are you adding as much effort into building new experiences as energy to have borders opened?

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Define competition on a strategic footing

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Define competition on a strategic footing

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Are you growing the market or attempting to take market share from local competitors?

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Are you growing the market or attempting to take market share from local competitors?

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Competition is not constrained by borders - students can go anywhere

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Competition is not constrained by borders - students can go anywhere

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International Education should not be confused with Online International Education. They are two separate markets. Furthermore, although online education is not new, many of us have never taken part in it before. Developing point of difference, like employability, should be the objective of Victorian Universities to gain market share in online education. How can our online MBA compete, for example, with UCLA Anderson's PGP Pro program, which just costs USD 10000? In addition, their rankings and alumni network are better. - Indra Adhikari

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International Education should not be confused with Online International Education. They are two separate markets. Furthermore, although online education is not new, many of us have never taken part in it before. Developing point of difference, like employability, should be the objective of Victorian Universities to gain market share in online education. How can our online MBA compete, for example, with UCLA Anderson's PGP Pro program, which just costs USD 10000? In addition, their rankings and alumni network are better. - Indra Adhikari

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Important to reflect on who is in the room - do "international education" experts have responsibility for digital education? No. How therefore to drive alignment between international strategy and digital education strategy?

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Important to reflect on who is in the room - do "international education" experts have responsibility for digital education? No. How therefore to drive alignment between international strategy and digital education strategy?

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Ivy league US Universities are partnering with new providers in emerging markets (Emeritus in India).  Are Victorian universities building similar partnerships to access a new segment of the market? - David Linke

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Ivy league US Universities are partnering with new providers in emerging markets (Emeritus in India).  Are Victorian universities building similar partnerships to access a new segment of the market? - David Linke

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Abstracting beyond SC’s and MC’s, there’s an imperative for skills-focused education. Critically, how can WIL be incorporated for both on-shore & off-shore cohorts? - Dan McFadyen

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Abstracting beyond SC’s and MC’s, there’s an imperative for skills-focused education. Critically, how can WIL be incorporated for both on-shore & off-shore cohorts? - Dan McFadyen

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So is how we look at these markets part of the problem? We view it as capturing the market (transactional) but we don't seem to consider what the problem is we can help solve in those markets (relationship). - Anthony Morris

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So is how we look at these markets part of the problem? We view it as capturing the market (transactional) but we don't seem to consider what the problem is we can help solve in those markets (relationship). - Anthony Morris

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So is how we look at these markets part of the problem? We view it as capturing the market (transactional) but we don't seem to consider what the problem is we can help solve in those markets (relationship). - David Linke

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So is how we look at these markets part of the problem? We view it as capturing the market (transactional) but we don't seem to consider what the problem is we can help solve in those markets (relationship). - David Linke

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What do we actually know about international student demand for online education (either fully online or integrated into on-campus study)?

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What do we actually know about international student demand for online education (either fully online or integrated into on-campus study)?

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In a short-course and microcredential model, is the student recruitment model going to be displaced? - David Linke

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In a short-course and microcredential model, is the student recruitment model going to be displaced? - David Linke

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When working for an Irish university, we were actively seeking to attract market share from Australia noting that the Irish borders have remained open throughout COVID - Douglas Proctor

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When working for an Irish university, we were actively seeking to attract market share from Australia noting that the Irish borders have remained open throughout COVID - Douglas Proctor

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We talk about the 'lost tribe' which is exactly the market you have identified Josh - Adam Cossar

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We talk about the 'lost tribe' which is exactly the market you have identified Josh - Adam Cossar

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And to pick up on David's point, we need to provide ways for large scale workforce education that relates to their capability and employer needs. This doesn't always = degree - Anthony Morris

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And to pick up on David's point, we need to provide ways for large scale workforce education that relates to their capability and employer needs. This doesn't always = degree - Anthony Morris

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If a student can buy learning from a US Ivy league university at a $10K price point, how are Victorian providers going to compete in the online education market?  Especially if Australian cost-base is so high. - David Linke

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If a student can buy learning from a US Ivy league university at a $10K price point, how are Victorian providers going to compete in the online education market?  Especially if Australian cost-base is so high. - David Linke

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Is there a Victorian University that is bundling learning into bootcamps that might utilise a transnational delivery model?If yes, keen to learn about it..If no, why aren't we seeing partnerships emerge like those that some providers (Monash-2U) are delivering to domestic markets? - David Linke

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Is there a Victorian University that is bundling learning into bootcamps that might utilise a transnational delivery model?If yes, keen to learn about it..If no, why aren't we seeing partnerships emerge like those that some providers (Monash-2U) are delivering to domestic markets? - David Linke

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The Red Sea Vs the Blue Sea ... providers have traditionally focussed on the Red Sea/existing markets and opportunities (the known/known and familiar). The Blue Sea is what is new/opportunistic as Josh has alluded - the 'Lost Tribe' / 'Later Learner' segment as we frame whether emerging or developed markets - this is the opportunity in delivery both Onshore and Offshore with fully online being a key driver/UG focus ...
Adam Cossar

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There's another opportunity for our universities to tap into international education in countries like India, which could be by localizing the delivery like what VU is doing in India, SUT and RMIT in other countries. In comparison with India's IIMS, IITS, and NITs, some of our top universities can benefit from this. Due to the fierce competition for a place at those government colleges in India, many students miss out every year, and we could lure them to our universities. - Indra Adhikari

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It seems to me we are all seeking new markets and increased commercial outcomes.  So how do we partner between providers and edtech solution companies to grow the market together?  It seems one of mutual benefit... - David Linke

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Important to challenge the binary between in Australia and online - Victoria has a massive footprint in TNE too

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Important to challenge the binary between in Australia and online - Victoria has a massive footprint in TNE too

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Are we actually delivering what students want?

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Are we actually delivering what students want?

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Transnational education needs to have a role in the product mix

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Transnational education needs to have a role in the product mix

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The invitation up front was to be provocative. So in that light. All we have talked about is how we solve our own problems of students in degree programs. What are the global education problems that our community in Victoria has the capability of solving? And by education I am referring not to a 3 year window that we so often focus on.

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https://www.didaskogroup.com/ebooks Of interest to attendees - Adam Cossar

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The key in the next 6 mths that can move the dial is strong united messaging, supported by government. A thoughtful narrative now to drive confidence - again regionally specific. What advantages we can also offer students choosing Vic based institutions?

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The key in the next 6 mths that can move the dial is strong united messaging, supported by government. A thoughtful narrative now to drive confidence - again regionally specific. What advantages we can also offer students choosing Vic based institutions?

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Share data
Target markets
Include regulator

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What are the regulatory needs by Victorian providers
Is there a regulatory risk for local providers when working offshore?