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Protection from the sun is commonly used as preparation from wrinkles and premature ageing skin. This also keeps women's skin whiter because the UV rays are not able to reach their skin

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The saying, "You are what you eat", is seriously taken into account. Many women are self conscious and watch what they eat to maintain their slim figure.

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This photo here compares the same woman side by side photoshopped based on a Japanese standard and North American standard. Being slim and petite with long legs in Japan is seen as beautiful.

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This natural product is used at home and put into the bath. While soaking, it softens hair and skin while nourishing it at the same time

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The number product in the cosmetic industry is skin whitening and evening creams. Different from America, where tanned skin is a standard, in Japan the whiter the better.

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It is very common to get surgery in Japan. One on the most popular is double eye lid surgery influenced by Western culture. Something so simple such as fold of skin can change how one is deemed as beautiful.

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Majority of the population drink green tea to clear their body from toxins and it works as an antioxidant.

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As opposed to the photo above, this represents beauty and how it has changed over time. Makeup is applied so minimal now, you can barely tell it is on her. Makeup in Japan is now used to enhance natural beauty to create a look of youthfulness.

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A Geisha using white face powder, black pigment and red pigment as well. Her teeth are also dyed.