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A process wherein products or services within a specific group are set at different price points. The higher the price, the higher the predicted quality to the consumer.

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Setting prices for accessories and options that can be sold with the main product.

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Sets the price for one product low but compensates for that low price by putting the supplies needed to operate that product higher in cost.

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A strategy that joins products and/or services together in order to sell them as a single combined unit. Bundling allows the convenient purchase of several products and/or services from one company.

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The understanding of modifying a basic price based on the geographical location of the buyer.
It is intended to reflect the costs of shipping to different locations.

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Based on the belief that certain prices or price ranges are more appealing to buyers, in this case, the "oddest" range.
This method involves setting prices in odd numbers (just under rounded even numbers) such as $49.95 / $49.99 instead of $50.00.

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The trick of pricing goods at a high end levels in order to give the appearance of quality.

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This suggests a bargain and helps increase sales volumes.

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A strategy that promised consumers a low price without the need to wait for sales place events or comparison shopping.

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A pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services.
With this marketing strategy, a "leader" is used as a related term and can mean a popular article, something some sold at a normal price.