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OC 3 IDENTIFY THE LEVELS OF DISTRIBUTION INTENSITY 

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OC 3 IDENTIFY THE LEVELS OF DISTRIBUTION INTENSITY 

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Intensive is achieving mass market selling.

Selective work with selected intermediaries.

Exclusive have single a intermediar

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OC 2 IDENTIFY THE CHANNELS OF DISTRIBUTION MEMBERS Part 3

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OC 2 IDENTIFY THE CHANNELS OF DISTRIBUTION MEMBERS Part 3

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- agents and brokers provide specialized exchange functions like locating suppliers, selling, financing, or arranging shipments.
- rack jobbers are wholesalers that manage inventory for retailers by counting stock, refilling orders, and display.
- drop shippers own the goods they sell but never physically have them.
- agents bring intermediaries together but never own the product.

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OC 2 IDENTIFY THE CHANNELS OF DISTRIBUTION MEMBERS Part 2

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OC 2 IDENTIFY THE CHANNELS OF DISTRIBUTION MEMBERS Part 2

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- franchising is a business relationship in which the developer of a business idea sells others the rights to the idea as well as the name.
- atmospherics are elements of the shopping environment that are appealing to customers, attract them to a store, and encourage them to buy.
- wholesalers are companies that assist with distribution activities between businesses.
-  transportation services offer credit and promotional assistance.

- limited service wholesalers concentrate on warehousing and storage, product delivery, or accumulating products for sale in a convenient location.

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OC 2  IDENTIFY THE CHANNELS OF DISTRIBUTION MEMBERS

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OC 2  IDENTIFY THE CHANNELS OF DISTRIBUTION MEMBERS

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- Retailers are the final business organization in an indirect channel of distribution for consumer products.
- specialty or limited-line retailers offer products from one category of merchandise or closely related items.
- mixed merchandise retailers offer products from several different categories.
- service retailers services are their primary offer with few products for sale that complement their services.
- non-store retailing selling directly to a consumer at home rather than in a store.

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OC 1 DIFFERENTIATE BETWEEN DIRECT AND INDIRECT CHANNELS OF DISTRIBUTION

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OC 1 DIFFERENTIATE BETWEEN DIRECT AND INDIRECT CHANNELS OF DISTRIBUTION

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There are many different ways to distribute a product to a consumer through various distribution channels. Some of those channels involve wholesalers, retailers, agents, and industrial distributors. These can be both direct and indirect. Direct channels are used more for business to business marketing Indirect channels involve the intermediaries with the different

businesses between the producer and consumer.

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OC 4 IDENTIFY, PREPARE, ANDEXPLAIN THE USE OF INVOICES

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OC 4 IDENTIFY, PREPARE, ANDEXPLAIN THE USE OF INVOICES

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Invoices are a list that include prices, terms of sales, total taxes, and fees and the amount due. The purchase order must match the item numbers, quantities, unit costs, and extensions.