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Marketting Campaigns (Social Media, Celebrities)

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Marketting Campaigns (Social Media, Celebrities)

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We would market our film via social media as social media is one of the biggest forms of media today. This is evident with 1.5 billion Facebook users, 400 million Instagram users and 320 million twitter users. With social media we would regularly post trailers up until release, this would be a successful idea as millions would be able to view them due to millions of users being active on those 3 websites especially. To top off this plan we would pay big name celebrities to advertise our film on their respective profiles, this would go onto make our film a major success as people like to follow what they're idols are doing so if they were to see their idol posting about our film they are likely going to go watch it.

We would also market via clothing which I have discussed on my blog which you can see below and on the left.

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Why Should Warner Bros Distribute The Bongolo Department?

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Why Should Warner Bros Distribute The Bongolo Department?

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The Bongolo Department is a professional looking film which we planned to be a blockbuster release. The Warner Bros are well known for distributing big Thriller films which then go onto sell millions, this would actually benefit both us and Warner Bros as we would both make a lot of money.

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What I have mentioned above is also relevant to a film I researched during planning 'Jack Reacher'.

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Our Ident (Production Company) is called Balance Studios, we decided to go with this as we believe that it presents a sharp, professional look which goes well with our thriller film. We originally planned to use an ident by the name of Ice Hot Productions but we thought that it looked to childish and fitted an animation rather than a professional looking thriller film. Examples of both can be seen below.

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We would want our film to be seen all around the world therefore we would of gone with a Global release, this would gross more money and would allow it to be seen by more people. A big distribution company like Warner Bros would help us achieve such a thing because they are well known all over the world which would give our film a strong attracting look as audience members are likely to put their trust into a well known company to distribute a good film. Warner bros would also be a better option than say a smaller company such as The UK Film Council as they are only really known in the UK rather than all over the world so it would likely only be strong in the UK rather than around the world, Warner Bros would help us avoid such a problem.

After a couple of months being in the cinema we would then go onto release our film digitally, this would continue to make our film a success as people who were unable to see our film in the cinema, or people who want to watch it again would then go onto buy it on DVD.

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Our target audience falls into that of an thriller genre as that audience is always similar amongst thriller films. the most common gender is male with the age ranging from 25 to 29, this audience member usually has a £1000 monthly spare or more. As you can see below perfectly into that of Inception showing our planned target audience was indeed researched and is correct in terms of common thriller films.

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One of the most successful thriller films distributed by Warner Bros was Inception. This film was a success which grossed $292 million in the United States and Canada, $56 million in the United Kingdom, Ireland and Malta and $475 million in other countries making a total of $823 million worldwide. the film debuted at No.1 on its opening weekend.

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Below is a list of a few thrillers Warner Bros have been apart of.

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The distributor we decided to use with 'The Bongolo Department was Warner Bros, this decision was made due to strong research showing how many successful hybrid thriller films they have been apart of. They are also known as one of the 'Big Six' major American film studios along with the likes of 20th century fox and Walt Disney which shows Warner Bros importance in the filming industries.