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Business Model Canvas by Alexander Osterwalder from www.businessmodelgeneration.com | Business Model Canvas PDF Template The business model canvas itself is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.

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Learn what it takes to build a successful startup using the Customer Development process, where entrepreneurs "get out of the building" to gather and iterate on feedback.

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Strategyzer's Value Proposition Canvas Explained

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The Value Proposition Canvas and book Value Proposition Design have been out for a while, but I wanted to share a new video we created to help explain the tool and how to create products and services that customers actually want.

In addition to this video, we also offer a course on Mastering Value Propositions. This online course will teach you how to better understand customers, and create value propositions that sell. Click here for more details.
Notes on usage.
We encourage you to share the video with your networks, colleagues, and clients. Don't hesitate to use this video in your work, consulting, or teaching. You can download the video here.

We do however insist on not modifying the video; to not integrate the video into products; and to always reference Strategyzer as the source. Please also refrain from uploading this content to another video sharing website. For details on use permissions of the Value Proposition Canvas, please see the copyright requirements here.

Production Credits:

Daniela Berto: Content Strategy and Production
Lisa Cadamuro & Jeanette Iris Mooney: Script Editing
Maria Walnut: Concept, Creative Direction, Design
Max Mörtl: Art Direction, Stop Motion Animation Direction
Cris Wiegandt: Paper Craft Assistant
Jimi Newport: 2D Animation
Julian Terbuyken: Music and Sound Design
Alex Belcourt: Voice Narration
Crafted and filmed in Berlin at Cris Wiegandt Studio
Special thanks to Björn Lefers for his contribution to audience & script analysis

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Value Proposition Canvas: A Tool To Understand What Customers Really Want

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A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn't have to be that way. That's why, a couple of years ago, Strategyzer launched the Value Proposition Canvas.

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Lean Startup Problems & Customer Segments

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13 Lean Startup Unique Value Proposition

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Uploaded by Alvaro Alcocer on 2014-09-25.

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Why great products are not enough? - Alexander Osterwalder

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A talk by Alexander Osterwalder about applying business model thinking, at Pioneers Festival 2012 in Vienna. Alexander is the author of Business Model Generation.

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Bullet-proof Your Business Model Against Top 10 Pitfalls ========================================= "All projects go through some level of thrashing. Successful projects do all their thrashing at the beginning." - Seth Godin If you've created your first canvas, you've taken the first step and drawn a line in the sand.

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Telling Your Story Pitch your business model in a clear, simple, and compelling way. Presented by Strategyzer Academy -- https://strategyzer.com/ & the Kauffman Foundation -- http://www.kauffman.org/

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Proving It Test all aspects of your business model to find out whats works, what doesn't, and what needs to change. Presented by Strategyzer Academy -- https://strategyzer.com/ & the Kauffman Foundation -- http://www.kauffman.org/

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Navigating Your Environment Map the environment in which your business model will fight for survival. Presented by Strategyzer Academy -- https://strategyzer.com/ & the Kauffman Foundation -- http://www.kauffman.org/

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Computer Science Education Research Group

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Prototyping Avoid falling in love with your first idea, and learn how to prototype multiple business model options. Presented by Strategyzer Academy -- https://strategyzer.com/ & the Kauffman Foundation -- http://www.kauffman.org/

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Visualizing Your Business Model Learn about the business model canvas, a visual tool to craft powerful business models. Presented by Strategyzer Academy -- https://strategyzer.com/ & the Kauffman Foundation -- http://www.kauffman.org/

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Ep 1 - Getting From Business Idea to Business Model

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Getting From Business Idea to Business Model Watch the story of Beth, Carl, and an idea they believed could become a great business. Presented by Strategyzer Academy -- https://strategyzer.com/ & the Kauffman Foundation -- http://www.kauffman.org/

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Osterwalder explaining the Business Model Canvas in 6 Minutes

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Business Model Generation | Alex Osterwalder | Talks at Google

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A quick walkthrough explaining the Business Model Canvas. Followed by an example using Made, an online designer furniture company.

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Alan Klement

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How to Use the Tool

First, take an existing product or service. This could be one that you want to improve, one that you're currently having problems with, or one that you think could be a good starting point for future development.

Then, ask questions about the product you've identified, using the mnemonic to guide you. Brainstorm as many questions and answers as you can. (We've included some example questions, below.)

Some ideas that you generate using the tool may be impractical or may not suit your circumstances. Don't worry about this - the aim is to generate as many ideas as you can.

Finally, look at the answers that you came up with. Do any stand out as viable solutions? Could you use any of them to create a new product, or develop an existing one? If any of your ideas seem viable, then you can explore them further.

SCAMPER Questions

Let's look at some of the questions you could ask for each letter of the mnemonic:

Substitute

What materials or resources can you substitute or swap to improve the product?

What other product or process could you use?

What rules could you substitute?

Can you use this product somewhere else, or as a substitute for something else?

What will happen if you change your feelings or attitude toward this product?

Combine

What would happen if you combine this product with another, to create something new?

What if you combine purposes or objectives?

What could you combine to maximize the uses of this product?

How could you combine talent and resources to create a new approach to this product?

Adapt

How could you adapt or readjust this product to serve another purpose or use?

What else is the product like?

Who or what could you emulate to adapt this product?

What else is like your product?

What other context could you put your product into?

What other products or ideas could you use for inspiration?

Modify

How could you change the shape, look, or feel of your product?

What could you add to modify this product?

What could you emphasize or highlight to create more value?

What element of this product could you strengthen to create something new?

Put to Another Use

Can you use this product somewhere else, perhaps in another industry?

Who else could use this product?

How would this product behave differently in another setting?

Could you recycle the waste from this product to make something new?

Eliminate

How could you streamline or simplify this product?

What features, parts, or rules could you eliminate?

What could you understate or tone down?

How could you make it smaller, faster, lighter, or more fun?

What would happen if you took away part of this product? What would you have in its place?

Reverse

What would happen if you reversed this process or sequenced things differently?

What if you try to do the exact opposite of what you're trying to do now?

What components could you substitute to change the order of this product?

What roles could you reverse or swap?

How could you reorganize this product?

Example

To demonstrate how SCAMPER works, let's imagine that you need to improve a simple thermal flask aimed at the morning commuter. We'll work through some of the questions above to think of ways to develop this product.

Substitute: You could replace the metal cap with a plastic one to reduce heat loss. And perhaps there is a more environmentally-friendly manufacturing process you could use instead, that would make the product more appealing to green-minded consumers.

Combine: You could work with artists and designers to make the flasks more attractive and unique.

Adapt: Flasks are similar in shape to telescopes, though much shorter. Explore how you could adapt the materials and design so that your flask could extend like an old-fashioned spyglass to hold more liquid.

Modify: The flask isn't especially easy or comfortable to hold. You could add a rubber sleeve to aid grip, or make the bottle thinner so that it can be held in one hand.

Put to another use: So far, you've designed the flask around individual commuters, but there are many other groups of people who could also use the product. Take traveling couples, for example. They won't want to carry a flask each, so think about redesigning the flask to include detachable compartments which can be used as mugs. Then two people can share the drink from one flask.

Eliminate: You could eliminate the handle on the side of the bottle so that it fits more easily into a work bag or backpack.

Reverse: If you tried to do the exact opposite, you'd end up with a cold drink rather than a hot one! But this would be useful in summer months or hotter climates. So, explore ways of keeping liquid cool in the flask instead of hot.

SCAMPER Infographic

See our SCAMPER infographic.

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SCAMPER - Improving Products and Services

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First, take an existing product or service. This could be one that you want to improve, one that you're currently having problems with, or one that you think could be a good starting point for future development. Then, ask questions about the product you've identified, using the mnemonic to guide you.

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bol.com | Jobs to Be Done, Wunker | 9780814438039 | Boeken

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Jobs to Be Done (hardcover). Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking ...

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Business Model Generatie - A. Osterwalder

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Business Model Generatie - A. Osterwalder

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bol.com | Het artikel is niet meer leverbaar

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Business Model Fiddle is a playground creating and sharing business models with templates for Business Model Generation, Business Model You, Lean Canvas, SWOT, User Experience UX Canvas or create your own.