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We made surveys to ask the public

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We also reached to our audience through the power of media. We had a twitter that we used consistently, giving the progress of the film, and pictures to let our potential audience know about our film.  We also made a Wix (website), to appear more professional and to provide more information about our company (Dragon Inc) and the film. Finally we made our film available digitally online for the public to access. We choice a website called Vimeo to distribute our film, as it was a good platform for young, and independent film makers. And it would attract the more mature audience we were looking for, (unlike youtube).

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Finishing the title sequence on a sort of cliff hanger, makes the audience want to keep watching and find out more

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The mystery of our title sequence would attract people. The killers identity was kept a secret till the end, keeping the audience waiting for the big reveal.

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The young killer looks normal at first. Such a relatable character would draw teenagers to go and see the film

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The well iconic and well know location of Camden Town, would be recognized by our audience and put things in perspective for them. As we aimed for a british audience, a familiar location is more likely to attract them.

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In order for the title sequence to be successful, I needed to attract a suitable audience. I accomplished this by using familiar locations, and relatable characters.