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Bright Pictures
Creativity Capital
Finite Films

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Rebecca Johnson

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What format was Honey Trap available in?

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What format was Honey Trap available in?

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The only type of format that Honey Trap is available in is HD.

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Who owns this production company and what other films have they produced? 

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Who owns this production company and what other films have they produced? 

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Bright Pictures:
Mech Commander 2 (2001) (VG)
MechWarrior 4: Vengeance (2000) (VG)
Greener Grass (2000) (TV)
The Time of Their Lives

Creativity Capital
Tiger House (2015)
The Incident (2015)
Rio 50 Degrees (2014)
The President (2014)
The Guvnors (2014)
The Hatching (2014)

Finite Films
Legacy: Rugby World Cup 2015 (2016)
Tomoko (2016)
La Boheme Live (2015) (TV)
Light Years (2015)
Identicals (2015)
Community (2015)
Dirtymoney (2015)
Winter (2015)
Saturday (2014)
Having You (2013)
Three Hours Between Planes (2013)
Island (2011)
'Walk Like a Panther' (2011)
Say That You Love Me (2008)

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What examples of cross media convergence can you find?  

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What examples of cross media convergence can you find?  

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hat examples of cross media convergence can you find?
Within Honey Trap the music score and soundtrack are an integral part of the film due to the fact that the story line centres around Tory who is an aspiring rapper and how he uses his skill set to acquire his celebrity status on the streets in Brixton.

Therefore, in order to create an authentic feel to the film, the director Rebecca Johnson got grime artist and producer Skwilla to create the urban sounding soundtrack. The soundtrack itself includes Polydor signed artist Russo and critically acclaimed grime artist Mc Killa P; all who orginate from Brixton where in which the film was set.

Hence, the soundtrack album will be complied and produced with the company Bucks Music, who in which created the soundtrack for the previous producers film.

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bfi london film festival (film festival)

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Honeytrap - BFI London Film Festival 2014

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A Brixton-set drama about a 15-year-old girl whose desperate need for acceptance leads her to take part in a tragic act of violence. http://www.finitefilmsandtv.com/honeytrap/ Director: Rebecca Johnson Producers: Sarah Sulick, Amy Ricker Screenwriter: Rebecca Johnson Cast: Jessica Sula, Lucien Laviscount, Ntonga Mwanza

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Target Audience- 15-25+, inner city, urban, young people. As they are familiar to these events.

Online marketing- Twitter, Facebook, Website

Offline marketing-Billboards, Adverts

How does it appeal to the national audience?

It is based on true life and things that happen all the time in London.

There is no use of cross-media convergence.

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13. Where and when was Honey Trap
released (nationwide, worldwide)and in what cinemas? Amy

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13. Where and when was Honey Trap
released (nationwide, worldwide)and in what cinemas? Amy

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Honey Trap was released in 2015. Four Picture House cinemas held viewing for the film. It was only released in England, primarily in London as this is where the biggest target demographic are based. It was also played at the BFI London Film festival in front of a large audience.

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On top of its few television appearences, the film was marketed to the young, local audience by allowing them to obtain apprentice positions during the films production. This was done with the aim of helping young people get off of the streets as well as getting them interested in film.

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·        Jessica Sula as Layla.

Other films/TV; Skins (2007), Recovery Road (2016), Love & marriage (2013)

·        Lucien Laviscount as Troy

Other films/TV; corornation street, One Night in Istanbul (2014), Johnny and the Bomb (2006), waterloo Road.

·        Ntonga Mwanza as Shaun

Other films/TV; Leave to Remain (2013), Babylon (TV series 2014), The Flight of the Flamingo (2013)

·        Naomi Ryan as shiree

·        Other films/TVGuardians of the Galaxy (2014), Mile High (2003), Hard Time Bus (2015), EastEnders

·        Modupe Adeyeye as Ciara

Other films/TV; My Murder (2012), Hollyoaks, That Thing That Happened (2014)

·        Tosin Cole as Andre

Other films/TV; Star Wars: Episode VII – the force Awakens (2015), Hollyoaks, Roadkill (2016), Shelter (2015)

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What examples of synergy with other products/merchandise can you find? 

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What examples of synergy with other products/merchandise can you find? 

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Although there are examples of products and merchandise being created, due to their tight budget it seems as though Honey Trap created the majority of these themselves; through their production companies. Yet there is no full confirmation of this.

Out of the limited products the most effective was that of the posters. The overall design is certainly eye catching with the variations of red being used throughout the page connoting the sense of danger surrounding the film and the protagonists within it. Moreover, the use of the red creates a stark contrast to the main image on the page, the two main characters embracing. Thus, making evident to the average passer by that the story followed a story line where in which everything was pitied against these two unknowns.

Additionally to this, the film used new media's such as Facebook, Youtube (where in which they promoted through FIERCE4EVER's official Youtube account), multiple Twitter pages ('Official Honey Trap page' and 'Rebecca Johnson') and an offical Instagram page. Thus, targeting their audience of 15-25 year olds and 25+.

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What other films has Rebecca Johnson directed?

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What other films has Rebecca Johnson directed?

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Rebecca Johnson has directed four films in total, with Honey Trap being the most recent. All three of her other films are short films, and they are called Electric, Top Girl, and That Sinking Feeling. They are all quite low budget, and aimed at a more niche market.

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What technology has been used to make the film?

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What technology has been used to make the film?

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As a crowd funded, independent film, Honeytrap lacked the funds to hire cameras commonly used in feature films. Rather, AimImage (camera provider for many TV shows such as Sherlock) provided the cameras in order to encourage independent film.

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The budget of the film all depended on the audience - people who knew the film was in the process of production could go onto an 'indiegogo' site (a bit like GoFundMe) and pledge money to the film so that it was actually able to be produced. The IndieGoGo site states that they were looking for around £50,000 for production, but only 44 people pledged money, and they ended up with £8,560 worth of production funds.

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Due to its restricted budget and independent backing, Honeytrap only received limited a limited release. However, the films popularity grew as it was shown at a number of film festivals.
On top of the festival release, the cast also partook in a number of cinema (VUE) based Q&As as well as some television appearances.

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12. What examples of technological
convergence can you find? Amy

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12. What examples of technological
convergence can you find? Amy

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The film has been crowd-funded online using the website indiegogo.com.  This site is a basis for any innovative ideas to gain funding from the public from a small pitch of ideas. These ideas may include new technologies, film and music ideas as well as festival funding ideas. This is a good way for independent, niche films to gain funding due to the fact that those who are investing in the product are clearly intrigued by the ideas as well as it directly targeting a new innovative audience. Furthermore, the film has been marketed online using Facebook, Twitter, and YouTube, which would have not been available a decade ago.  Social networking sites have allowed a whole range of new audiences to be targeted and reached due to the availability of sharing amongst friends.