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1. What form of media is this advertisement found? Magazine? Newspaper? Other?  

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1. What form of media is this advertisement found? Magazine? Newspaper? Other?  

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YouTube Video

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Volkswagen Golf

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3. Who is advertising this product/service? 

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3. Who is advertising this product/service? 

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Volkswagen is advertising this product.

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The target audience is people looking to buy a car.

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6. What advertising / persuasive techniques are used to attract a viewer’s attention? 

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6. What advertising / persuasive techniques are used to attract a viewer’s attention? 

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The advertisement uses a catchy slogan in dutch "Volkswagen Das Auto" and claims such as "Niet elk oud vrouwtje is even betrouwbaar, Elk Golf gelukkig wel" which translates to not every old lady is reliable, but a Volkswagen Golf is.

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7.  Does this ad employ Ethos, Logos or pathos? Explain. 

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7.  Does this ad employ Ethos, Logos or pathos? Explain. 

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This advertisement employs pathos, the viewer makes an emotional connection to the grandma and her parting ways with her past memories in the car. This makes the viewer also think that they could have great memories in the car too.

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5. What is the purpose of this advertisement? 

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5. What is the purpose of this advertisement? 

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The purpose of this advertisement is to sell cars.

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8. Would someone likely be persuaded by this advertisement? Why or why not? 

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8. Would someone likely be persuaded by this advertisement? Why or why not? 

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Someone would definitely be persuaded, this advertisement shows how durable the car is, and all the enjoyable memories you can have in it.