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It should be noted that there is a tendency of outsiders to a culture to overstate the similarity of members of that culture to each other. In the United States, we are well aware that there is a great deal of heterogeneity within our culture; however, we often underestimate the diversity within other cultures.

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The page you tried was not found. You may have used an outdated link or may have typed the address (URL) incorrectly. You might find what you're looking for in one of these areas:

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Download my FREE sales report: http://www.briantracy.com/influence What are people's motivations for buying products? Would you like to learn how to increase your sales by tailoring products to fit different needs? Everyone has certain basic human needs that serve as motivation for him or her to take action, including buying action.

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In case you're interested in more details about ETHICAL CONSUMERS:

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In case you're interested in more details about ETHICAL CONSUMERS:

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True-Blue Greens: most active green consumers, leaders of the green movement

Greenback Greens: willing to pay higher prices for green goods

Sprouts: middling levels of concern about the environment, green tendencies, but not completely translated to behaviour

Grousers: poor environmental behavior, lots of excuses and blame others

Basic Browns: do not believe action can make a difference, may be less educated than other groups

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Cases of:
Danone
Olay
Hyundai
Kia
Airborne

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Consumers' decisions based on ethical values:

- Enviromentally friendly products

- Production methods

- Labour standards

- Human rights

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PRODUCT, PRICE, PROMOTION, PLACE