# data[].attributes.body
Though I did not reference this book and only got it during the end of my F.M.P. I did still think that it was important to note that I am currently reading a book by famous creative director 'Paul Arden'.

# data[].attributes.body
-Only one piece of music was used which I didn't feel fit all my videos
- Symbolic Nike tick used in the end of video with slogan 'Just do it' along with German and Italian translations of the phrase to help ad appeal to an international audience.
-Editing to the first 13 seconds of the song which is the only part I liked

# data[].attributes.body
-Two variations of Indoor basketball scenes added
Dislikes:
-Too many cuts within the second edit

# data[].attributes.body
-I also Smoothened things out by cutting niche little things that I didn't like.
Dislikes:
-End title for first video needs to be reviewed
-Also try new transition effects
-Sound of basketball movement needs to be reduced

# data[].attributes.body
German
https://www.topendsports.com/world/lists/popular-sport/sports/basketball.htm
Itallian
NBA players and Euro league champion

http://www.fiba.basketball/rankingmen
https://en.wikipedia.org/wiki/Italy_national_basketball_team

# data[].attributes.body
One of the props used within my advert was a plastic with three punctured holes in the lid which I created. The reason why I used this prop is because I planned to have scenes where my actor was sweating and looked fatigued, and the actor would used the bottle to spray himself with water to create this effect.

# data[].attributes.body
Part of this song was used in two of my videos as background music

# data[].attributes.attachment_link.title
NBA Ballers Chosen One Soundtrack - Winning Run

# data[].attributes.body
First few seconds of this song was as background music in one of the videos

# data[].attributes.attachment_link.title
Sam Spence - The Magnificent Eleven - Music From Super Bowl VI Highlights

# data[].attributes.body
I came across a problem on my first day of editing having realised that my shots for the outdoor locations had no audio due to a problem with the selected mic. Since I did not have all my shots and recordings at this point I decided to separate my shots into running shots and outdoor court shots and grouped them together so it would be easy to edit later on.

# data[].attributes.body
On my first day of filming my actor turned up and I was able to get a classmate of mine to help me film using a DSLR camera and a unique stabiliser. Although my Actor turned up on time I wasn't able to shoot in the indoor locations that Ininitially planned as I wasn't able to get access to indoor court or gym due to bad planning and communication and reliance on one member of staff. I was however able to shoot my outdoor locations with ease at Clapham Common park and Clapham Commom  basketball ground. Fortunately for me my actor was very understanding and had done other shoots before so he was ok with the long procedure. I was able to get a lot tracking shots of both the main character and his shoes which I was happy with.

# data[].attributes.body
30/05/19 - I removed one of my edited sequences as I thought it didn't fit and I have better version. I also adjusted the saturation for some clips where the black and white effect was affecting the visibility of the basketball court. Audio levels need to be adjusted such as the background music which dips and isn't loud enough and diegetic audio(ball hitting the rim, bag being put down) which needs to be adjusted lowered.

# data[].attributes.body
On my second day of filming for my third location (indoor basketball court) things didn't start of well as my main actor cancelled last minute. Fortunately enough I was able to get someone else to replace him. I had difficulties directing at times as my opinions were sometimes contrary to that of the DP and at times I wasn't able to communicate what type of camera angle I wanted which led to them filming certain footage I didn't want. During the shoot I we had a chance to experiment with different things such as light to try and create a tense atmosphere, I also got to use a prop I had made which made it se as though the main character was sweating which I really liked. During my first day of filming I wasn't able to get any audio but I made sure to change camera and audio equipment to ensure sound would be recorded on this day.

# data[].attributes.body
Notes:
-Black and white
-Dunks (Average fan will like to see)
- Nike or Jordan shoes ( Well known)
- Indirectly or directly making sure that a picture of the shoe/Nike tick ( two colourways) is in a lot of the shots)
-

# data[].attributes.attachment_link.title
Michael Jordan and Spike Lee - It's Gotta be the Shoes Nike Commercial (1991)

# data[].attributes.body
*Different clothing for three different scenes (tracksuit, basketball casual to basketball game)

*Storyline Female basketball player beats male basketball player

Bilal might have to act just in case

George as sound op and Imaan as camera op

Jayden as back up actor

*Under storyline from working out and practicing to hard physical game

*Slow motion shots going in

*Background people isn’t a problem

*Voice over script (has to be motivational)
*E-mail L Ryan just encase

# data[].attributes.body
^Real life people
^Achieve footage of All-Star Game
^People like dunks (within the first minute footage of MJ dunking)
^ footage at 3:52 relook
^Hip hop and basketball

# data[].attributes.body
In this snippet from the well known film Above The Rim:
notes:
-Player is getting beat up
-Not wearing basketball clothes
-The protagonists 'PASSION'
-The  beat of the music changes as he starts to play well
- Sheps PASSION
-The camera doesn't change angles to show subtle moves (knee in the groin at 1:51)
-Player starts to catch fire, but other team scores (as though other team actually has a chance)
-Exciting dunk
- one sequence shouldn't have multiple camera angles (more natural)
-Last play: slow motion (suspense, hope) Dunk (Exciting for anyone)
-Crowd involvement

# data[].attributes.body
-A lot of dunks
-The Night time filming aesthetic and white light
-Shooting a whole sequence but multiple times to get different angles

# data[].attributes.headline
I want to try and make use of Crash zoom effect or just 

# data[].attributes.subject
I want to try and make use of Crash zoom effect or just 

# data[].attributes.body
Noir style: or film(Just a black and white video)
Components of Noir style :
"Over the top, stylistic"
"contrasting(dark and light), ominous lighting(usually very bright and used to instill fear)… Hard shadows, some haze(smoke)"
usually blacked out background and controlled environment.

# data[].attributes.attachment_link.title
FILM NOIR: How to get the Classic Black & White Style

# data[].attributes.body
a)Picture on the left with the comments 'Mr. Jordan opinions do not necessarily reflect those of Nike, Inc.' (clip a)
b) Spike lee speech can still be heard even after his it moves to clip a.
c) Spike Lee constantly questioning whether or not he plays well because of his shoes

# data[].attributes.body
FMP: Is It The Shoes?

-Basketball idea: the premise of the video is that it's a guy with normal clothes who only plays well because he has on like shoes

-the people in the crowd or players will be disputing as to whether he plays well because he got on new the Nike shoes or because he works hard or other stupid reasons

Walks into people selecting teams (calm setting), Main character is the last one selected because he doesn't look like the average hooper

-other team are impressed because he has new shoes, distracted by his shoes

*Not longer than 1 minute 30 seconds

# data[].attributes.body
Challenges realized on 23/03/2019
Even though I was heavily leaning on my 'Runaway' idea and was looking forward to producing it, I realized that I still had some issues dealing with the trauma caused by the event which I had not yet sorted out. I do however plan to do this Idea for my Level 2 FMP as we will probably have more freedom (time)
and hopefully have dealt with the issues that I'm facing. Another reason why I look foreword to resuming this project next year is that my knowledge of film and media would have hugely grown such as file and folder organization.