# data[].attributes.headline
This prospect is an alumnus/attendee and does not care about BSU at all.

# data[].attributes.subject
This prospect is an alumnus/attendee and does not care about BSU at all.

# data[].attributes.headline
This prospect is an alumus, attendee, or graduate who is very unhappy with their BSU experience.(Let's assume that this prospect is respectful and not too angry to have a conversation with.)

# data[].attributes.subject
This prospect is an alumus, attendee, or graduate who is very unhappy with their BSU experience.(Let's assume that this prospect is respectful and not too angry to have a conversation with.)

# data[].attributes.headline
This prospect has specific interests such as the public radio or the chamber music society. These are usually dues, not donations.

# data[].attributes.subject
This prospect has specific interests such as the public radio or the chamber music society. These are usually dues, not donations.

# data[].attributes.headline
This prospect is going through a stressful situation that is straining their wellbeing and finances. This could be an illness, unemployment, etc. 

# data[].attributes.subject
This prospect is going through a stressful situation that is straining their wellbeing and finances. This could be an illness, unemployment, etc. 

# data[].attributes.headline
This prospect is only connected to BSU through one thing: SPORTS. 

# data[].attributes.subject
This prospect is only connected to BSU through one thing: SPORTS. 

# data[].attributes.headline
This prospect is in a transitional season of life that may not be negative, but is definitely adding stress to the prospect's finances. They may have a new baby or be moving to a new home. 

# data[].attributes.subject
This prospect is in a transitional season of life that may not be negative, but is definitely adding stress to the prospect's finances. They may have a new baby or be moving to a new home. 

# data[].attributes.headline
This prospect is no longer involved in the field in which they majored. Perhaps they majored in nursing but are now doing administrative work in an office. Perhaps they majored in French and now work at Starbucks.

# data[].attributes.subject
This prospect is no longer involved in the field in which they majored. Perhaps they majored in nursing but are now doing administrative work in an office. Perhaps they majored in French and now work at Starbucks.

# data[].attributes.headline
This prospect barely responds to your rapport. They answer with simple "yes" or "no." They do not ask you any questions. This DOES NOT mean they will not be willing to give if you ask - don't be fooled.

# data[].attributes.subject
This prospect barely responds to your rapport. They answer with simple "yes" or "no." They do not ask you any questions. This DOES NOT mean they will not be willing to give if you ask - don't be fooled.

# data[].attributes.body
Start you’re asking ladder at a lower $ amount

# data[].attributes.body
Talk to them about their specific interests and relate to them, but also try to drive the conversation towards BSU specifically and how they are affiliated with it

# data[].attributes.body
Apologize for the issues they had at Boise state and offer solutions to those problems that we might have on campus. If they care about the student experience, push the importance of donations to student success.

# data[].attributes.body
Ask how they got connected to BSU sports, what’s the story behind it

# data[].attributes.body
Talk to them about your experience here since they aren't being talkative, have a positive attitude and make sure you get all 3 asks in

# data[].attributes.body
Rephrase questions in a way that does not allow yes or no answers. Doesn't always work, but it's a place to start