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Pakistani fast food is sold mostly in food carts in cities, towns and villages of pakistan Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant store with preheated or precooked ingredients, and served to the customer in a packaged form for take/out/ take/ away.

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Another interesting key finding was that. McDonalds was more popular in females than in males. Reportedly, 42 percent females consume. McDonalds as compare to only 33 percent of males.• The most prominent and consumed fast food chains in Islamabad/Rawalpindi are; KFC, McDonald’s, Domino’s Pizza and Chicken Cottage.

made by: Mohid And zaid atif
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by:(Muhammad areeb  Muhammad saim and Syed yasir.)
Obesity in Pakistan is a health issue that has attracted concern only in the past few years.PAKISTAN is ranked 165 (out of 194 countries) in terms of its overweight population, with 22.2% of individuals over the age of 15 crossing the threshold of obesity.This ratio roughly corresponds with other studies, which state one-in-four Pakistani adults as being overweight.
PROBLEMS:
1)Heart problem.
2)Sleep problem.
3)Muscle and skeleton disorder.

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By: Azeem Ahmed and Ali Ahmed.
MALNUTRITION,
it is one of the most major causes in  Pakistan. 24 percent of Pakistan's  population is undernourished. Malnutrition in Pakistan is usually associated with poverty and the main causative factors include low consumption of food and foods with low nutritional value.
Iron Deficiency

It is well-documented that iron deficiency leads to impaired cognitive development and poor performance in school. Iron deficiency is one of the most prevalent nutritional disorders and has a large impact on economic productivity. Recent estimates of income foregone as a percentage of GDP are 5.2 percent for Pakistan, according to the UN report on world nutrition situation. This depends on the extent of deficiency and the returns to educational attainment in the labour market.
Protein-Energy Malnutrition

This is also very common in Pakistan and leads to a condition called kwashiorkor. Lack of protein can cause growth failure, loss of muscle mass, decreased immunity, and weakening of the heart and respiratory system. A survey by the World Health Organization (WHO) shows that the number of underweight pre-school children (0-5 years of age) in Pakistan is 40 percent. Such children often remain weak and undernourished throughout life.
Role of The Food Industry

The malnutrition issue in Pakistan is a major CSR opportunity for food companies since the possible solution lies in widespread availability of essential nutrients in low cost food products. Food companies can utilize their existing resource and development capabilities to develop low-to-moderate-cost nutritional foods. Using a bit of ingenuity, this can be achieved with low additional costs to the company and a long-term product investment with guaranteed gains.

The National Foods Limited Example

National Foods Limited (NFL) is a company which leverages triple bottom line (TBL) principles to create a successful business model.

A pioneer in the Pakistani food industry, ISO:9001 & HACCP certified NFL has been providing consumers with pure food products since 1970 and is the market leader in branded refined salt, with about a 90 percent share. In response to the iodine deficiency issue, NFL launched iodized salt in 1991. Then several years were spent in collaboration with UNICEF to promote the use of iodized salt across Pakistan. Result is that today half of the sales volume of NFL’s refined salt is taken up by the iodized variant.

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BY :( Hani Mansoor & Rameen Anwar)

CAUSE :
Malnutrition is caused by eating a diet in which nutrients are not enough or are too much such that it causes health problems. It is a category of diseases that includes under-nutrition and over nutrition.

MALNUTRITION IN CHILDREN :
Malnutrition is not the same thing as hunger, although they often go together. People who are chronically malnourished lack the nutrients needed for proper health and development. Someone can be malnourished for a long or short period of time, and the condition may be mild or severe.

MALNUTRITION IN PAKISTAN :

Globally, nearly half of all deaths (some 2.7 million) annually among children under the age of five are attributable to under-nutrition. Associated with increased risk of morbidity and infections, malnutrition also leads to impaired growth and developmental outcomes. To add, around 159m children under five are stunted with heights much less than normal for that age, and with nearly 240m children at risk of developmental impairment.

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(OMER & SAFI KHAN)

When junk food is consumed very often, the excess fat, carbohydrates, and processed sugar found in junk food contributes to an increased risk of obesity, cardiovascular disease, and many other chronic health conditions.Also consumers tend to eat too much at one sitting and consumers who have satisfied their appetite with junk food are less likely to eat healthy foods like fruit, vegetables or dairy products.Studies reveal that as early as the age of 30, arteries could begin clogging and lay the groundwork for future heart attacks. We’ve begun to look for quicker ways out for everything nowadays and jun
k food is one of those time saving solutions to cooking at home.Junk food does not contain any essential nutrients and is filled with carbohydrates which causes fat deposits and raises the chance of obesity in consumers.junk food can cause diabetes   and cancer.

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(MAHAM RASHID & EMAN NAVEED)

Agriculture is the most important sector of the country meeting food and fibre requirements of the fast growing population.
The National Economic Council has admitted that “one in every three Pakistanis still does not have regular and assured access to sufficient nutritious food”.
Argentine Ambassador to Pakistan Ivan Ivanissevich has said Pakistan is sustaining huge losses of around 40% in various crops cultivation owing to non-availability of storage and modern facilities.
It is not surprising that the least nutritious – and actually harmful – food products have the largest advertising budgets.
Fast food consumption is now on a rapid rise and Pakistanis from all economic and social strata have hopped onto the bandwagon of junk food consumption.
, the health, labour and other authorities concerned seem to be least bothered about all these happenings right under their nose.
— There is no harm in rendering dead animals into meat meal unless it does not contain toxic substances.

— Meat meal, blood meal, feather meal are used for mixing with other ingredients for feeding buffaloes

— Fishmeal is used for making poultry feed. Excessive use of fishmeal imparts fishy odour to poultry meat.

— Fishmeal is manufactured either by dry or wet process.....the latter needs more sophisticated plant and machinery and the product is almost sterilised. — Fishmeal contains an unidentified growth factor which is responsible for the rapid growth of chicken over a certain period.http://www.pide.org.pk/pdf/PDR/2010/Volume4/903-923.pdf
https://tribune.com.pk/story/1375473/crops-pakistan-hard-hit-due-unavailability-storage-facilities-argentine-envoy/
https://www.dawn.com/news/1227948
https://www.dawn.com/news/1167101

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Obesity in Pakistan is a health issue that has attracted concern only in the past few years.Pakistan ranks 9th in terms of obesity.Urbanistan  and an unhealthy, energy-dense diet (the high presence of oil and fats in Pakistani cooking), as well as changing lifestyles, are among the root causes contributing to obesity in the country.

A recent study found high rates of underestimation of overweight and obesity among Pakistanis;

The weight misperception appears to be equally true among physicians because 64% of  obese Pakistanis were not advised of their weight by their doctors let alone advised to loose weight

obesity doesnt runs in family , the main problem is that no one runs in family.