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Export marketing has helped me understand the importance of thorough research. I have learned that it takes many steps, preparation, and analysis in order to properly enter a new market. The export marketing course taught me two important practices for international business: research and presentation.

Research

This semester I learned prior to introducing a product or service to a new market, it is imperative to conduct proper research. It is essential to know all aspects of a country and target market that will affect sales and profit. For example, as my group and I were conducting our analysis of South Korea, I learned that factors like demographics, income, and social status affect who can and will buy our product. I believe that with enough proper analysis, it will be much easier to enter a new market, thus reducing the risk of loss.

Presentation

Export marketing also taught me the importance of delivering a good presentation. I learned that in order to acquire the trust of our audience, it is essential to speak with confidence and engagement. Presenting is vital in all business fields, often we will be working in teams. I learned to become a more leading person who makes decisive decisions and helping my team members to further develop their presentation skills.

All these new qualities that I gained from the export marketing course will help me integrate into the work force much easier. I will have an advantage when it comes to marketing knowledge, entering a new market, and delivering good presentations. All these positive aspects will make me more attractive to business recruiters, therefore helping me advance higher in my career.

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Export marketing gave us various beneficial facets in terms of practical knowledge in international business. From now, I am going to list the most two important concepts that I learned from the lecture based on what I believe.

Firstly, As far as I am concerned, Export marketing has played a crucial role in understanding the importance of practical knowledge when starting a business in international markets.

For examples, what barriers entrepreneurs would have when establishing business relationships with international markets, what potential conflicts entrepreneurs will be facing in the local markets and so on.

Secondly, by doing a huge group report, I have learned how to communicate with different people from different back ground which required me to have analytical thinking to understand different ideas and deal with potential conflicts. And also, through doing lots of research, I realized that there are uncountable market opportunities to exploit to be successful in international markets so I got some general ideas of achieving my goal in the future.

I am pretty sure that I am going to utilize various practical knowledge that has been taught from Export marketing when I start my own business in international markets so that I can deal with any potential problems in business.

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Export marketing has really helped me to realize and understand that doing business internationally can be very difficult but also very rewarding. It has thought me about International barriers I shouldn't cross while doing business, barriers that would cause severe consequences to my party. It had also thought me about making deals and contracts with other organizations and other companies which would facilitate my business. It also has thought me about how much the customer always matters.

For instance, I would like to do business with other countries like Canada and the US with Nigeria, where im from and this course has given me a lot of knowledge on how I could embark on that journey, and also on some things i shouldn't be doing.

Another example is: Its thought me that customers always matter, and when you satisfy the customer then the business has a good chance of survival but when customers are not satisfied then the business could have problems.

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Exporting marketing is a storage that allows a company or business to increase market share. Businesses will maintain manufacturing and production within their own country while seeking foreign markets to export their goods and products.The most important factor in export marketing is often the government assistance needed to access foreign markets. According to the University of Pittsburgh, small businesses account for 97 percent of all United States exports. Governments, programs, and agencies that can aid a company in its efforts to increase sales outside of regional and domestic markets provide businesses with the opportunity to enjoy increased sales and profitability.
What I learn from this course is learning how to cooperate with my group member and concentrate into the chapters. Teacher told us to do a study plan and it will help me a lot to study.

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Export marketing: course helps and gives detailed information regarding exporting goods globally. This course gives enough practical knowledge which will help me in future for my career. Export marketing helps for researching about Product, Promotion, Place and Price (4P’s) and also other strategies for adopting new market place. The concept of this course is to acknowledge the students about how they can export product form country of origin to another country. Important points to remember is to how to label the product according to country, packaging, target market, segmentation, how to approach our competitors, benefits for the customers, after sales services, etc.

Examples:-
Presentation: This course will help me to be more practical because the whole term - team project helps to communicate with different culture students and improve communication skills. In the real work place their is always group tasks and presentation, so skills and techniques learned from this particular course will strongly helpful.

Research: Based on exporting product to different country will lead us to do entire research of the targeted country. From exporting product (country of origin) to the consumers, so it covers overall research about how we can transport our product, mode of transportation, domestic wholesaler/retailers, cost, budget, profit, etc.

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Export marketing is all about expand your business at international level. Before you enter in international market you need to understand the economy of the existing market, economy of scales, currency fluctuation and how to set a target market in target country etc. This course helped me to know what kind of research and analysis you need before entering in the market. With help of this course i understood what i should analyse before entering in the market because export marketing help to increase market share, increase your profit, reducing risk, helps to balance your growth and also lowers the unit per cost which is more important before entering in export industry.
Two best concept i learn from this course is how to do research about any country professionally for export and how the product is important for any country according to their culture.
Second thing i am learning is presentation skills which help me to enhance my communication skills.

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This course has not only opened my eyes to the vast knowledge that I have yet to learn but as well as the many learning skills I still need to improve on including time management, team work skills, and note taking.
This course not only taught me new concepts that I will take into my future career and help me to achieve success. As well as bring a higher level of professionalism that will allow me to standout above the rest of the possible applicants so I can be hired in a reputable company that allow me to have a long and enriching career in business.
The concepts taught in this course have also added on a new detailed understanding upon marketing strategies and the four marketing p's (product, price, place, promotion) learnt in introduction to marketing. Also a new found respect and knowledge on culture and how influential it is when trying to sell a product or service in another culture that was taught in INB and SIB first year courses taught by John Tsakanis and Maurice Platero.

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The concepts in the course will help me build my career as it introduced different business concepts and terms to me that may be helpful for my future career. For example it taught me how different cultures react to products and services so it makes it easier for me to take a business internationally knowing how to target each culture.

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This course has been amazing.  I have learned about how we have to handle  businesses and how is the behaviour of the market around the world.  It also helps me understand that the success of your product is based on the marketing.  if in the future I decide open a company I will able to expand it to another countries.  I also understood how countries take advantage of its own resources in order make profit and increscent its  . For example, Kenya, Jamaica and Colombia have the right climate to grow coffee. That makes them more likely to export coffee.

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Throughout the course we’ve learned a lot that would greatly benefit us in our business careers, especially in terms of international marketing. Two main chapters that stood out to me, which can be considered to be the foundation of international business and marketing would be Cultural Environment and International Marketing (chapter 3) and International Product and Brand Management (chapter 7).

For me, as someone who wants to pursue a career in international marketing, it is important to understand the cultural environment of the foreign country I will be conducting business with. Understanding things like the way people in a specific country perceive verbal and non-verbal communication, using the Hofstede factors to differentiate the different cultures and accept the factors that define the country’s culture as a whole should all be taken into consideration before trying to conduct business in a different country. By taking the time out to research into these cultural factors and grasp them, it would be a benefit to any foreigner who wishes to conduct business in the country.

For an international exporter, it is important to understand how to move products into certain markets. Determining whether to adapt an existing product in a new market, design a new product for a new market or design one universal product for every market the company plans to enter into. This is an important aspect of export marketing because companies must ensure that the product being introduced to a new market is satisfying the needs of the country, and if it isn’t, then the necessary changes must be made to these products. Such factors can create a dramatic difference, and as I want to be in the international marketing field, these issues must be taken into consideration and be understood.

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This course helps us as students on how to work in the fields of marketing, selling and distributing of goods and services. It explains how business plans are developed and formed before a decision is made. This course covers all the elements on how to create and organize international business deals. It also teaches us how to negotiate with international businessmen and women.

In this course, I have learned different distribution strategies, expanded and applied the knowledge that I gained in this course in my two other classes. This course taught me how to develop and execute a plan for building and distributing a product. I have known the channels of distribution and what agents’, wholesalers, and retailers roles are. Entering into an international market is so hard and reaching customers is harder. So, this is when this course becomes helpful because it teaches us when, how and what channels we should use in our business. These options include working with an agent, wholesaler and retailers, or agents to retailers directly.

Another thing that we learned in this course is when expanding our business globally to a new market we must know how to best enter the new market. This can be done using partnerships, joint ventures, buying a facility, or modifying the products to fit the target country. Setting up a price is another important aspect that we learned in this course. We have to put in mind the CIF cost, logistics cost, warehouse cost currency exchange rate, purchasing power, shipping cost, documentation, tariff and tax cost on top of an appropriate margin of profit.

In conclusion, I just want to say that this course is useful and it is one of the most important courses in international business program. This course equipped us with the required tools for success in this field

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The concepts that I learned in Export Marketing class give me a strong benefit and advantage for my future career. I learned a lot of valuable knowledge on different types of Business etiquette in every culture. I also have a deep understanding on marketing strategies on pricing, distribution, specific products and other strategies that can bring the product to the right customer internationally.

One of the important lesson I've learned was the different business etiquette that different country have. This is very important because every country has different culture and different ways to greet people, you must know the proper way to make negotiations with other people from other country. For example, countries like Germany, France are xenophobia countries that doesn't tolerate other cultures came from other country, you must learn their culture etiquette and their language to make proper negotiations.

Another example is that the capstone project is a huge benefit to help for my career development in International Marketing.  What I have learned in this project is to understand the need of the customer depending on their income, gender and other factors. The project also makes me understand consumers, cultural customs, data, country status, and pricing for the product by researching data. With this learning experience, I can easily apply these knowledge on pursuing a career in an international company.

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Concepts of this course would be beneficial to build my future career. I learned how modern economies work, and how to do business internationally in this course.

Especially, I have two things that would be crucial for me. First, since I’d like to work in a company as an expatriate in Canada, I must need to understand cultural dynamics and differences in order to adjust to the working environment and to work effectively. Even if everyone has a certain level of skills and knowledge, we cannot collaborate well without better understanding. Also, I’d like to start my business here, so I need to know the laws, regulations, what costs I have to pay, how much it would cost, what distribution way is the best to reach larger people, and so on.

In order to know the market, and to work beneficially (to get knowledge about cultural dynamics and differences as I mentioned in the previous paragraph), it’s necessary to do my own research. This is my second important thing that I learned in the course. Steps in the marketing research process are not only beneficial for businesses, but also for people’s lives. We need to define the problem, ask other people’s opinions/ideas, try to find the useful information by ourselves, and evaluate things we had and utilize in our lives to make them better.

I believe that those two things what I learned through this course are useful for my future career and my life.

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I have learned some real experience knowledge from Export marketing. This course cover all the elements on how to create and organize the business internationally.  And what type of steps needs to identify for international negotiations. From the project plan I have learned many important information of our chosen countries that helps me in my presentation. It also helped me for the detailed knowledge of 4 P’s before starting up any business.

This subject states that how effective you will take your business internationally and what marketing steps you need to keep in mind. This course also helps me to understand the distribution of long channels and short channels for the company’s products how to take it globally. It also helped me to analysis how to enter in markets through Agents, Distributors and Joint Ventures. The projects are very beneficial for analysis and explore in real business career. By our presentation it helps to understand the calculations, budgeting, pricing of product, target customers, entering market, etc.

Apart from that, I have learn is the political system and what are the laws and regulations of our research countries. Basically, utilizing marketing skills reflects the more opportunities to represent your product to customer satisfaction. However, this course also focuses on the importance of culture of different countries to do the business. All in all, I found this course more important to make good business Strategies and marketing skills.

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Export Marketing gives in depth conclusion for exporting goods internationally. I have learned a lot of practical knowledge which will help me in future. It will help to research about 4P’s (Product, Promotion, Place and Price) and strategies for entering market.
Export marketing project is the whole idea of this subject. Marketing research related product is based on competitor approach, promotion, and adoption for a future strategy to another country. For example, sign or word on product label might be different in another country than product’s origin country. Segmentation, target market, the positioning of product etc. are related to 4P’s, which is beneficial to enter the new market.
Another term for marketing in the business world is communication skill. This project helps us to communicate with different people who are immigrant in Canada. This might help to learn more about the different culture, value, and ethics.
For Retailer, wholesaler, and owner of the company, the theory of this subject is very useful. My dream job is Supply chain manager. No doubt, all concepts which I learned, are suitable for my future job.

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Export Marketing has been a really great course, this course has taught me on how to market a brand internationally. It will help me learn a plan and make a plan that could be developed to export marketing. The concept clearly explains on how you can take your own business to a global stage and how export marketing will be beneficial in getting your business success internationally.

The two most important I feel is distribution and economies of scale. This two are the most important things that I feel are essential. This course has been helpful is making me understand how distribution takes place and how you should get your product to the end customer, normally many business do make mistake in selecting the best channel, this could really increase business costs and also could be very effective if the ideal channel of distribution is used. This could also be helped with the JUST IN TIME management where products and raw materials arrive right when needed. Getting the product to the customer in an international market is often difficult and could also harm the reputation if the company is not committed to it, so knowing where and how many agents, whole sellers and retailers should be used in the channel.

Economies of scale is really important that I have learned through this course and how it could benefit the business in reducing average unit cost, with producing more units, at a lower cost and using through a fewer resources. This would totally be helpful for me in future as I could apply all these terms in real life, where I could use methods that could help me achieve economies of scale in jobs or in business.

In conclusion from the content of this course, this course is really a great help in export marketing in future, when we will be working in the industries, and all the important things that we have learned. So this course in focused on international marketing and export marketing, so how should you research and how should you analyses the data in order to market the product.

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Export Marketing has been a very thorough and practical course.  Through its content I have retained valuable knowledge in the basis of marketing on an international level. From my previous knowledge of the 4 P’s of the marketing concept, we explored the practical use of them through actual distribution, pricing calculations, and different varying factors that affect global marketing negatively and positively.

Distribution: long channels and short channels helped me to better understand entrance strategies companies use for products and services they are taking global.  Once established in a domestic market, the growth in marketing that is necessary to take a product to the next level involves several different decisions that must be executed properly to be successful. Entering a new market through Joint Ventures, Agents, Distributorships etc. are realistic options that must be taken into account.  Depending on the company/product/service, the best choice will vary and it is crucial that all factors are taken into consideration before making an entrance strategy decision.  I enjoyed this section of the course as I found it informative and important to a potential career in marketing, business strategy or even any entrepreneurial ventures I may participate in, in the future.

The Export Marketing project has been another learning process that I felt will be key to my success in the business world.  From culminating all of the themes reviewed in the course, to simply working with a team and trying to cooperate with different personalities and working styles, the project has been an eye opener of what to expect in the professional world. Although the presentation has not been presented as yet, it will be great experience to present a full export marketing plan with feedback from the professor and classmates.  Presentations are always useful experience to learn from as the business world requires presentation skills in all sects of the industry.

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The course concepts I have learned from SIB 650 has helped me learn very valuable information in my international business journey/ career. The course has help me understand learning strategies from pricing, promotion, product, and distribution of goods. Also the researching about countries  restrictions that you can face while exporting products to a country with rules and regulations.

For examples, the marketing project is very beneficial to have when you leave school and be in my business career. What I learned to take from it was the research how to understand consumers, cultural customs, data, budget and pricing, and how to target the market to the product you want to export. For the knowledge that I have learned I can apply it to working in a marketing company.

Another important lesson I've learned was the legal laws and regulations of the country I researched. This was really important because coming across every country has their own rules and laws that you will have to abide by. So when you are doing business especially in a foreign country you should make sure you do lots of research on the specific place. Also make sure you look for key things like the tariff, currency exchange, what is their political system, and what are the risk factors.

In conclusion from all that I've learned the most important factors to being a successful in the international field is to meet the consumer needs and wants in a product and how to be great business planner.

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I have learned a lot of practical knowledge from this course. From this class, I learned so many information which will be useful and valuable for anyone who wants to do business in international market.

Firstly, one of the important concepts is about doing research. To start a successful business, you should first do some research to understand customer and different culture habit etc. Doing a right research will prevent you to enter the wrong market or target the wrong customer. Hence researching play a significant role in every business.

Secondly, the consumer and business markets. From this chapter, I learned that how companies develop brand images for consumer markets and also the characteristic of international business markets. How entrepreneur brings their products to the global market by different kind of promotions. Promotion is more inclined to the internet because customers around the world can access the internet in nowadays. In shorts, export marketing course could be helpful for students who interested in doing international business in the future.

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Export marketing has provided me with an abundance of useful and relatable information for my future career. I have learnt that there's a lot more than meets the eye when it comes to international marketing.

For example, at first glance, one might think that the price of a simple product is a number that a group of executives came up with on the spot, hoping to generate a profit. However, as I've learnt from this course, there is much more thought that goes into it, such as: the cost to manufacture the product, direct competitors prices, the cost of providing proper import/export documentation, and much more.

Another important lesson I've learned about marketing and business in general is that there are no universal laws. One size does not fit all. A solution that might work for a car company might not work for a company in the food industry. This is why it is crucial to obtain all the knowledge you can; to know which solution to implement for your problem. For example: if you have a burger joint in the US that is performing poorly, your solution might be to invest more in your marketing department. However, if you had the same issue in India, no amount of marketing will improve your sales. Your solution might require you to change you menu to suit your market, etc.

These are two of the many lessons that I will take with me o my career path.

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Export marketing has given me the advantage of learning very valuable information that will be helpful towards my international business career. The course has helped me to learn how to use the marketing mix and different strategies that will better promote goods and services. I learned that beyond market research that had to be done, there were other factors such as country restrictions and other in depth analysis that had to be conducted before exporting a product to that country.

For example, I took part in a marketing project that will surely benefit me in the future. The project gave me an idea of what to analyze and the different factors for conducting an analysis report. The capstone project felt like an actual company project as we use real data from the company to analyze the different target markets. This project has given me a head start of what to expect if I were to be employed in a marketing company.

Secondly, as a international business major, all materials covered played an import part in my future career. To do business internationally, you need to know the outside world and how everything operates. That includes rules and regulations, the marketing structure, and how to sell yourself. Every concept of this course will help you in some way or it wouldn't have been taught.

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By studying at SIB650, I get a chance to combine the knowledge from previous semesters. Also, new knowledge of SIB650 is practical. I believe that I will be benefited a lot in future work. All chapters are great, moreover, chapter 3, chapter 7 and chapter 8 give the most improvement to me.

The Chapter 3 is a lesson reviewing knowledge of INB220 and teaching how to bring the knowledge to the real business. As a very first part of international exporting business, Understanding and communication with new target market can reduce risk and cost of new business. Some key elements such as time, customs, gift and face will create a smooths business environment. And, the most important skill is negotiation, it is a true art like a big pearl on a necklace.

The chapter 7 indicates the most important part in any successful international exporting business. A brand is the soul of the product or the service. The brand creates a certain expectation in the minds of customers. It is intangible, and it can let customers have loyalty on it. In my opinion, the brand can be a kind of extra service of tangible product or intangible service, without any cost. Some key points such as logo, word, design and package can help to bring a Mind-Implanted to the customer. One of the most powerful part of the brand, is a good defense to against the competitor.

The chapter 8 gives a picture of global international business system. In class, Professor focus on international marketing channel. Doctor Rania Nafea describe multiple channels with advantage and disadvantage discussion. Logistics and sales are the two part require big cost. The cost is the point that investors or CEO cares about definitely. Like short channel distribution and long channel distribution, both of them have good side and weakness. A good tool to pick up the right way, is by using Cost-plus method to do cost calculation. Once the cost low down, the interesting of investors or CEO will increase, and the business could more easy to success.

Globalization is not a concept create by people in this age. In history, first globalization starts at the Mediterranean Sea thousands years ago. Modern industry revolution gives people an opportunity to quickly share all the resource and the production in the worldwide. Under the global economic system, completely international business system is one of the most important method to reduce the cost of globalization, and the world can corporate more effective. Students of international business program have good chance to success in life and career.

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Export Marketing benefits society in general by improving people’s lives in two ways. First it facilitates trade; in business, being able to trade makes people’s lives better. Better marketing, means more successful companies, jobs are created. This generates wealth for people, who are then able to make purchases, which creates more jobs. There are many roles on career paths. Using Marketing skills will enable you to both deliver satisfaction to customers or making your own money.

It broadens up your knowledge for knowing how to run and operate a business. Export Marketing is all about communication, which leads to improving presentation skills both individually and while team working. Thus, the world is build up in a way that marketing is very important. It is part and parcel of our everyday life.

Example: Export marketing can be such an expensive part of a business and is so critical to its success, companies actively seek good marketing people. There are a great variety of jobs available in the marketing profession. These positions represent only a few of the opportunities available in the marketing sector.

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I have leaned a lot from this course and definitely it will help in future a lot. This subject contains so many information which are most important and valueable for any entreprenures or for them who want to do business in international market.
I learned the different cocepts from this course such as trade barriers, GATT,  Cultural environment, political econimy in international market and many others. Through all these concepts, I got the knowledge about how to enter into the international market with my product and for that which areas, I have to reseach about and which concept I have to keep in mind.
one most important part of this course is project. The reason behind this, we can work together in a team. Moreover, this project is all about research. As a result, we got an idea about the GDP rate of different countries, culture of different countries, trade barriers of that countries and many more. these all things are liked with the whole course, so we learned how to reseach the data.
Another important part of this course is the calculation one. through this part, we got an idea about the transportation. As a result, we could decide which product we can sale in which company at which price, so we can take the competative advantage in the international trade market.

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This course teaches us many important and beneficial concepts we can take and apply in the real world especially when it comes to starting our own international business.
Knowing how to accomplish a an absolute advantage/economies of scale (more units, lower cost, using fewer resources) is important to the success of your product. Consumers always like a good deal so they will always opt for the cheaper product without compromising to much of the quality.
A really important chapter is #3, cultural environment of international marketing. This not only teaches us how important it is to know and be educated about your target market's culture but to always do thorough research about the different international markets. I learned in this chapter some cultural characteristics to consider are for ex. whether they are high context (emotional, care about community) or low context (brief, to the point, and individualistic) culture. Other cultural characteristics to consider are; values, morals, behavior, language, religion etc...
Another really important concept and measure of culture is Hofstede's 4 dimensions of culture:
1.Power distance
2.Individualistic vs. collectivism
3.Uncertainty avoidance
4.Masculinity
Knowing which of these traits your target market values more will give you a better understanding and advantage when choosing the product you decide to export.

What i can conclude from all of what i learned, the most important factors to be being successful in the international field is manufacture a product that accomplishes economies of scale, fits appropriately to the target market's cultural context and importantly meets their needs/wants.

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I am sure the concepts that I learned from SIB650 will help me in the future. This class helps me to understand how to do reaserch and analyze the board market. It will not just help me in my career, but also give me ideas about how to start my own international trade business.

1. This class include research, marketing, export and import, and so on. It's a kind of review after I took MRK108, INB345-365. It also include some new concepts that other courses don't have, such as how to develope diffenent strategies to help you on brand, competitive power, and global market.

2. Another important concept that I learned from this course is research. Research is a very inportant part before start any bussiness actions. I maintained many research skills when I did the semester group assignment. A good research will lower the risk in international trade business. Identify the problem, collect and analyze  the primary and secondary data, and make decision.

I think the purpose of this clas is to train us how to make a business plan(export) that base considerate research. We need to think over every detials in the process, such as currency exchange, economy, policy, barriers, and so on. Therefore, I think this course will help me a lot after I graduate from Seneca.

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In the future, I'm sure I will use the concepts I learned in class; especially because export marketing is essential for any business to enter international markets. Useful concepts include the marketing core standards( distribution, marketing information management, pricing, product/service management, promotion, selling and financing). This is the concept of the 4 P's but it goes more in-depth. This is very important for future students studying international business, as they will apply this in their workplace and use in it future business projects.

The GDP( Gross Domestic Product) is also used to evaluate how well a country is doing based on the goods and services produced. This is also very important to know.

Connected to export marketing is the political and legal aspects of the law. The is very important as every country has their own rules and laws that must be abided by. Choosing not to abide by these laws and regulations can hand you into deep trouble. So, before doing business in any country especially a foreign country abroad extensive research should be done. For example, what kind of political system do they have in place? Are there any risks? Are there any tariffs that can prevent you from exporting your products to that country?

There are many questions that have been answered in chapters 1-9. This gives us a brief overview of what to expect when in the business world. As long as I remember and build on what we learned i will be able to advance and succeed in my career.

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Export Marketing is very valuable to International Trade and my international business education. After taking this course, I am certain that the concepts learned are going to be of much used in my career. Marketing research, promotion, branding, pricing, and product design are a few concepts that every export marketing manager needs to know. If following a export marketing career is what I want to follow as a career, then all these concepts will be in constant use in my job. If working at a company, an extensive knowledge on how to do a marketing plan and the steps to take will give be a competitive advantage for me. To thrive at any marketing job, this course would have helped me in identifying export markets, how to make an analysis of a country and all the concepts one needs to know. The whole idea of export marketing is to increase or create a company's market share in a new country. This knowledge will be very helpful to know how to analyze governments, markets, target markets, among other things. Most importantly the course export marketing is a necessity for every international business student.