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Most artists have their own website, which they can use as a source of information for their fans to access. Artists use their websites for a variety of things, including advertising tour dates, new albums and other merchandise. Artists can talk about themselves on their website, which helps fans learn more about them and as a result can feel more personally connected to the artist. If fans feel an emotional connection to an artist, they will find it more meaningful to listen to their songs and are therefore more likely to buy more of their music, go to concerts, buy merchandise etc.
A website also a great way for the artist to create a fan base, providing a safe space for young people to meet others who are like-minded with similar interests.

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Adverts are very important in a marketing campaign of a new album. They can be found in physical or digital form and they are what draws a potential audience's attention to a new release. They are often the first source of information the public get to see regarding a new album and people will often make up their mind as to whether they will buy it or not based on their first impressions. Therefore this first impression is a crucial as it may determine how successful the album is.

Digipaks are less important now than they used to be but before people had access to the internet and social media, digipaks were the only way to find out about the artists they liked. The digipaks are personal to each artist, often containing family or baby photos and information on the artist as well as track lists and song lyrics. Fans can use this as a way to learn about the artist and feel connected to them. Digipaks can contain the lyrics to all the songs on the album or sometimes just one song- e.g  they may just include the lyrics to the title track.
Some artists have a self-titled album- this is when the album has the same name as one of the songs. The song that the album is named after is referred to as the 'title track'.

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However, the album name is in a different colour to any of the other text, except the name of the single, which makes it stand out.

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The name of the band is much bigger than any other text on the advert. This may suggest that the band may not be as well known, as the band name is even bigger than the album name, even though the album is what is actually being advertised.

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The font used gives a very grungy, edgy feel which reflects the tone of the band.

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All the lyrics to the songs are based on controversial subjects that the band are passionate about. We can see the importance of their album to them through the use of imagery relating to passion.

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The artist who took the photo captivated by the passion of the couple and stated in an interview he 'had to make a stencil out of it to spread the love'. This reinforces the idea of the colour scheme being representative of love and passion

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The colour scheme is a lot darker on this advert, consisting of reds, oranges, yellows, white and black. The combination of red, orange and yellow is often representative of fire, in a literal or metaphorical sense, and fire can be a symbol of passion and love.

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The colour scheme is a lot darker on this advert, with a more graffiti like font and this suggests that the genre of the album is more alternative/rock.

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The album cover does not contain any reviews or ratings, or tour dates and does not mention where it can be purchased. This makes it more difficult for people and they are therefore less likely to buy it.

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The lyrics to the songs are included in the booklet just inside the album cover. This means the audience can take it out and join in with the songs, meaning they can feel more connected to the artist.

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Taylor Swift has included some polaroid pictures as a bonus for her fans. This also supports the idea that this specific album is very personal to her. The photos also allow her fans to feel connected to her and up to date with her life.

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The track listing is clearly written on the back. It is easy to read and in a very accessible place so the audience can find it easily.

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The image of the artist on the album cover shows part of her face and head cut off. This reinforces the idea that the artist is so well known that even half an image of her on the cover would still make the album recognisable as hers.

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The artists full name is not on the cover of the album, but rather just her initials. This suggests that she is so well known that her fans all know that she signs off anything by her initials and therefore her full name does not need to be on the cover for people to know that it is hers.

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The title of the album is big and bold on the cover to draw the audiences' attention straight to it. Taylor Swift chose to name her album 1989, referring to the year she was born and the title is written in a handwriting style, and everyone's handwriting is unique to them which shows that this album is very personal to her.

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The image of the artist is a medium close up, with the artist looking straight ahead, as if to make eye contact with the audience. The artist has pink dip dye in her hair which reinforces the idea that the advert is directed towards a younger target audience as pink hair dye is something younger children, especially girls, would want.

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It is immediately obvious that this is advertising a pop album. The bright but simple colour scheme and clear block fonts are main features of the genre.

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However the album name itself contains language that wouldn't be deemed appropriate for a younger audience.

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The artist name is the biggest piece of text on the page but because the date of album release is written in white against a pink background, it stands out more and therefore its the first thing the eye gets drawn to.

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The heart around the artist's name confirms this idea.

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The pink in the colour scheme makes the advert seem as if it is aimed at a younger target audience.

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- Name of artist
- Album name
- Lyrics
- Message to fans/acknowledgements
- Track listing
- Price
- Barcode
- Bonus material
- Website/blog
- Songwriters
- Musicians
- Record company and logo
- Band/artist logo
- Social media links

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- Name of artist
- Album name
- Release date
- Reviews and ratings
- Where it can be purchased
- Tour dates
- Artists website
- Explicit warning
- Artist image
- Where is it available to download

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A digipak is the type of packaging for CDs or DVDs. It typically consists of a booklet with one or more plastic trays to hold one or more discs. The booklet within a CD digipak often contains images, lyrics for the songs, acknowledgements and track listings.

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An advert is a way of drawing audience attention and promoting a product. Record labels often advertise an artist's new album months before it is actually released to build excitement among the audience and make sure the information reaches as many people as possible- if as many people as possible know about the album before it is release then more people are likely to buy it.