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a favorable public image by a company or other organization
- By doing this event, it makes CFA look good for bringing families together

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persuading a potential customer to buy the product
-  more customers would come in for Jackson night at Chikfila

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activity or profession of producing advertisements for commercial products or services
-chikfila uses bill boards all around the US

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selling products or services directly to the public
- customers can use the Chikfila app and have food delivered to them

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Businesses use people  to sell the product after meeting face-to-face with the customer.
- The cashiers at CFA are always known for being friendly when taking orders