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Throughout the whole trailer i have conformed to the common convention of having a soundtrack t accompany my audio and dialogue from scenes as well as voice overs. This is a common convention as the use of soundtracks is a well utilised function which adds more depth in the trailer. However, I have challenged convention in the sense I have used more than 1 soundtrack to change the atmosphere as well as to build the tension and suspense. This is due to the multimillion pound conglomerate who fund the trailers for their own movie productions have enough money to pay for royalty to use a piece of music so they tend to focus around the same piece of music but use different parts of the soundtrack. I have also challenged convention as I used a sound bridge which is common however, the sound bridge I used was comprised of a bang sound effect with a eerie rise which builds up tension. Creating a tense atmosphere I felt that it was necessary to get rid of the soundtrack during this section and this challenges conventions as the trailer had a gap In the soundtrack where there was no music just sound effects.

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I decided to make this scene short and quick is a common convention throughout the movie trailers in this genre is to make the action/ scene seem faster and more action packed. I have also used a strangling sound effect which the idea is a common convention but from the range of movie trailers within the same genre as well as in different genres, I have come to the conclusion that the sound effects used aren't to explicit. Strangling is a painful thing to hear as the victim is gasping for air. So as of this in my movie trailer i would raise the age rating as I think the strangling scene is appropriate to 16+ .

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During this scene I have utilised audio sound effects of the phone having a dial tone as it insinuates that the person who is calling the phone has hung up the phone. This is a common convention as many trailer production companies use sound effects to build the tension and suspense within the target audience. This is also very common amongst the chosen genre as a large majority of the trailers in this genre aim to build tension through enigma narrative where the target audience question everything they pick up with their 5 senses.

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The common convention which I have sed here is by having a logo screen at the end of my movie production in the unique font which is evident throughout my whole marketing campaign and production. However, I have not confided in all the common conventions as I have placed the release date below and in a large range of movies I analysis through the production stage. I found out that its more common for the release date to be more common in one of the inter titles throughout the movie.

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This follows the common conventions as during the conversations between the two characters in the scene, I use shot reverse shot to make the footage on scene seem fresh and not to basic and by following the common conventions allows me to create a good representation of the characters by showing the characters facial expressions off with the SVS as well as the two person shot from a mid shot.

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I have used the common convention of inter titles as inter titles are a very effective way at highlighting the narrative as well as creating suspense for the audience and making the audience think more about the narrative by asking a rhetorical question with causes the audience to have a sense of escapism as they question their life as they consider how far they would to reveal the truth. In the last 5 years the use of inter titles in trailers have dramatically dropped as the audience have adapted and are more inclined to prefer something if the narrative is headed as well as seen instead of just seen. Furthermore, intertitles are only really seen in trailers that are action packed as they deliver a certain dramatic flare.

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A common convention within movies both in and outside of the same genre all try to utilise the button which is a scene after the main titles and credits which give the movie trailer one more way to entice the audience by either scaring the audience with a scary scene, or building suspense or by using a funny to make the consumers laugh. It depends on the genre what type of button they use. My button also features the build up suspense music which is built up over the last 10 seconds and the climax of the music effect ends with a eerie noise while this scene is played and then it fades to black after . This conforms to conventions as I have tried to create suspense which is very common in the psychological thriller genre and the type of shot I used where the consumers can see that the victim is scared as well as the murderer having a hammer equipped dragging it against the wood top.

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I tried to get a large variety of shots and use a diverse cast in gender and age as well as ethnicity. This reinforces the common conventions as the various productions in my chosen genre have used a large range of diverse cast to demonstrate the movie won't be boring. This is also an example of how I have chosen the costumes correctly as I wanted my character to look like a detective outlined within a modern society and this is evident through the attire of the victim as I wanted to form a connection between the dream world and real life. I have tried to demonstrate the similarities through showing the same character but in different costumes as well as using filters to show a clear split in realities.

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This conversation is referred back to in my trailer as it allows my narrative to be formed. This is challenging the common conventions as most professional trailers have enough footage to keep the audience informed on the narrative while the footage is exciting a new which makes the target audience question whats happening. However, I chose to refer back to this scene as this shows continuity and I took inspiration from Gone Girl as I would use a scene of me talking about something and I would cut half way through the dialogue to use the rest as a voice over whilst another scene is shown with correlates to what was said my character said he witnesses murders and so I cut to a scene of a murder victim in the woods and used the black and white filter to make it clear that the murders were occurring in real life.

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I have also conformed to common conventions as During the start of my trailer, the narrative is established between the main protagonist and a teacher. This establishes the main outline as well as informing the audience that the main character is a student in real life. The music rises and builds up the tempo and doesn't overpower the speech and voiceovers which are present throughout most of the trailer. As soon as this clip hits a crescendo hits and causes the music to stop as a sequence occurs and is overlapped with a rising eerie noise which causes the trailer to have exciting parts. After this eerie noise is built up, the screen fades to black using transitions and goes black for a few seconds. Then the narrative carries on and the music starts again. This conforms to the common conventions as a fast ace sequence with fighting is utilised in most thrillers to provide action. However, I feel I have strived away and challenged conventions because after the build up stops and the music fades and the screen fades to black I don't start the music again for 30 seconds as I use the crescendo hits to add dramatic vibes throughout the trailer to keep the trailer exciting and put the target audience on their toes.

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Here I have used the common convention of showing the production companies involved with the production of my movie trailer. This demonstrates that my trailer is professional as I have tried to use a moving production company which is evident in the majority of movie trailers throughout every genre.  This conforms to the common conventions.

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At the start of the trailer the movie establishes its narrative by using a voice over of a lady interview the main protagonist asking whether he killed his wife. This informs the target audience that the main plot is a thriller debating what actually happened to his wife.
This trailer also utilises the use of transitions as it uses fade to black a lot as it fits with the mysterious vibe of the movie. This is effective as it allows the audience to grasp and witness a variety of shots as well as angles and different scenes (locations and characters etc).
The voiceover isn't consistently the same character, it changes and uses the narrative of multiple characters which gives a diverse perspective on the narrative. An example of this is how the voiceover cuts to the missing wife which makes the audience very intrigued because she's one of the main characters and her perspective on the situation and husband makes the audience debate what actually happened.
A large variety of the shots have a dark vibe/ atmosphere to them which is common within psychological thrillers as they want to create a dark mysterious atmosphere which makes the audience want to watch it to find out the twist.
In the background, the movie trailer includes a steady tempo beat which doesn't overpower the movie's dialogue but also give the shots a signal point to change to another shot.
Another common convention of psychological thrillers are to make the consumers think one thing and lead in them in a completely different direction which causes them to trick the audience when the twist is eventually revealed.
The variety of shots include a large variety like CU, shot reverse shot, MS, establishing shot etc. This allows the audience to witness a large range of events include a big range of characters which makes the trailer not repetitive and boring.
This movie uses voiceovers very effectively as I believe that the ghostly effect on the wife's speech is a great touch as it makes the audience feel like she's dead and missing and the narrative she's speaking is her thoughts or something in a diary.
A crescendo/ ambient hit hits at 1.29 and is used as a undertone which allows the trailer to fade to black and stay black while the voiceover of the wife says ' I feel like i could disappear'.
Something I like in this trailer is the way they construct the narrative, a common convention is to make the trailer appear fresh and this is done in this trailer through showing one think and mentioning it in another scene to build and construct a narrative that entices the audience. An example of this is through when the detective shows a blood spillage on the floor that was cleaned up and then cuts to another scene with Nick Dunn saying ' why would someone kidnap her and mop up the blood'. This constructs a representation on the husband that he might  have more to do with it than he lets on.
I also like the fact the when the voiceover mentions something like 'she's afraid of her own husband, the representation of the husband in a negative way.
Towards the end of the movie there is a over layer of text with the actors name on corresponding to their character and soon after a big crescendo hits which makes the screen go black and show other names and after the detective reds something out of a diary which repeats what the wife said earlier in the trailer.

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Common Conventions of Real Media Products (Trailers)

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Common Conventions of Real Media Products (Trailers)

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Movie- Gone Girl which is a psychological thriller and was released in 2014. This movie was directed by a very prestigious directed who will well known within this genre as he has also directed other psychological thrillers

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Gone Girl Trailer #2 (In Cinemas 11 December) *NEW DATE

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Gone Girl - Official Trailer #2 starring Ben Affleck, Rosamund Pike, Neil Patrick Harris and directed by David Fincher. Based upon the global bestseller by Gillian Flynn -- unearths the secrets at the heart of a modern marriage. On the occasion of his fifth wedding anniversary, Nick Dunne (Ben Affleck) reports that his beautiful wife, Amy (Rosamund Pike), has gone missing.

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In this trailer a massive amount of shot types and camera shots are used to create a representation, this is seen with the antagonist in this movie trailer as a low angle shot is seen when the villain is first introduced to the audience to give a sudden portrayal of being powerful this is evident at 00:51. This is further shown at 01:02 because is character has a massive body in comparison to the hero so it gives a positive representation of being strong, which is a common convention that the villain seems stronger than the hero.

Due to the genre of this movie being sci fi/ action the production team decided on using non diegetic sounds of the piano tune when is heard at the start of the movie trailer.

At 02:08 a turn line is used where the music drops out for a single line of dialogue in this case it's "We'll take everything from them" which is said by a key antagonist. This puts emphasis on the single line which creates suspense for the target audience and it occurs at 00:40 with the same character which is very important as it's key for the story line.

From the start of the trailer to 00:58 there is a crescendo of a drum beat which builds the dramatic tension of the movie trailer, this is called the rise. This also uses hits to create the drum beats which are used to create a sense of drama.

At 02:28 a button is used by the institution which makes the audience laugh and get more excited as it features a iconic character of the franchise. In this case the button was a joke after the movie title was shown.

Due to the movie being a blockbuster the institution wants to give enough information to get the target audience hooked, however doesn't want to give too much away, this is evident in this trailer as the audience are left with so many questions about the movie which makes them go see it. This is called enigma narrative.

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A very common convention of a movie trailer is the use off inter titles, these are used to give the audience knowledge of the movie details like release date or the narrative of the story. This is evident at 01:06 in this trailer, it is used in this trailer to inform the target audience when the film is released. Due to releasing the release date, the media institution most likely chose to have a simultaneous release so the media institutions don't have to create multiple trailers for the same sequence of footage.

Another major common convention if the use of the soundtrack, which uses synergy to promote the film product. Furthermore, the use of the soundtrack allows the audience to get interested about both products, also the media institutions can successfully time transitions with the film plot for instance at 1.09 in the trailer, every time a drum beat is heard the movie fades to black and a new different scene is seen as soon as the beat fades.

The movie trailer will try and suggest character development which is very common as that is a main cause of why the target audience will go see the movie, it is seen throughout this trailer the main characters like Raven, Hank, Professor X etc are portrayed in certain ways to create a representation of their character.

This movie trailer utilises short clips of the final product to produce a full length trailer, this keeps the target audience in suspense as the plot isn't revealed.

If it's a franchise then the trailer will feature more uncommon characters as it will hook new fans

The movie trailer nearly always uses transitions to make the transition between short clips smoother.

On every professional trailer a MPAA audience green/red screen which is evident at the start of the movie trailer.

At the end of the trailer the institutional details with logos of the production and distribution companies in this case its Marvel, and Disney Studios.

If a movie has a higher age certification or age rating, then it's common to have the age restriction on the trailer to inform the target audience.

Normally on most trailers, the actor's names will appear on the trailer to promote the movie. However, in this case do the massive a star cast due to being a blockbuster, the cast list is far too big to list so as a compromise the production company have instead shown the characters so the target audience know they are in the movie.

To keep the audience hooked the movie trailer has a wide variety of mise en scene as it is unique to the movie and isn't boring as it isn't repeating the same location/ characters.

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Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products? (Task 1 and 2) 

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Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products? (Task 1 and 2) 

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Common Conventions of Real Media products (Trailers) 

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Common Conventions of Real Media products (Trailers) 

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Movie Trailer: X-men Apocalypse. This movie was directed by Byran Singer and was released in 2016.

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X-Men: Apocalypse | Final Trailer [HD] | 20th Century FOX

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Following the critically acclaimed global smash hit X-Men: Days of Future Past, director Bryan Singer returns with X-MEN: APOCALYPSE. Since the dawn of civilization, he was worshipped as a god. Apocalypse, the first and most powerful mutant from Marvel's X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible.