# data[].attributes.body
Branches/ subsidiaries in each major market are responsible for production, marketing, sales and distribution of product in the market.

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recruited local managers to run local organizations

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Allow managers to match product offerings and market strategy to local tastes and preferences.

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Employees' idea and opinions are welcome

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Managers are no longer allowed to match product offerings and marketing strategy to local tastes and preferences. 

# data[].attributes.subject
Managers are no longer allowed to match product offerings and marketing strategy to local tastes and preferences. 

# data[].attributes.body
Recruited local managers to run local organizations

# data[].attributes.headline
based on regional business groups -> include a number of divisions focusing on a specified category of products

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based on regional business groups -> include a number of divisions focusing on a specified category of products

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Global

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"Many good ways"

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Need to understand differences in culture, communication, language, working style, life styles,...

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Interaction within firm (employees from everywwhere all the world) and between firm with its external environment (clients, suppliers from everywhere all the workd)

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Executives

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Empolyees and Clients

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Critically important

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Global/ Munticentric

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Partnership with 76 raw material suppliers, 54 packaging suppliers 16 third party SMes in Vietnam

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Tall organizational structure pyramid hỉeachy

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Tall organizational structure pyramid hỉeachy

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Global Alliances
Hierachy
Coodinated
Decentralized

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Technology (39%)

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significantly increased, up to 250%, target market: Asia and Australia

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Exports and Imports

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In Vietnam: 5 factories at Ha Noi, Cu Chi, Thu Duc, Bien Hoa Industrial Park

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Export finished goods to target market

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Import main materials for cosmetics (Vietnamese partners can’t produce)

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Import & Export

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Nearly 25,000 people use a Unilever product every second in virtually every country in the world; these products are bought from 11 million stores, run by 150,000 customers.

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Largest, Global

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Procter & Gamble (P&G), Nestlé, Kraft Foods, Mars Incorporated, Reckitt Benckiser và Henkel

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Profit in the early period and started to slow down in recent years

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Significant (few)

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Total sales of UNILEVER have increased in the recent years

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Hight, yet immediately decreasing

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More than 6,000 scientists, engineers, chefs and technicians work in Unilever's R&D centres around the globe

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Consolidating its R&D activities into a number of larger sites located in its key markets

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Launching about 40-50 new products every year

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Very high

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Transferring technology in the form of mixing, filling and packing assets to produce international quality formulations

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 A clean and green working environment-the waste treating system installed in its factories - considered the best in Vietnam

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Delivered modern technology to all its factories, part-producing units and the majority of its distributors

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Top managers focus mainly on strategy planning

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Top managers focus mainly on strategy planning

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Tolerate cultural differences

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Instantly and extensively shared

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Understand Vietnam’s culture & develop cultural sensitivity

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Each level is divided into several sublevels that have their own role

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Each level is divided into several sublevels that have their own role

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Provide cultural training

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Help readers (managers, vice presidents) understand well their letters, reports or email messages.

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Made by senior managers at the highest levels of the organization

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Carry out advertising campaigns for company brands to raise brand awareness

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Carry out advertising campaigns for company brands to raise brand awareness

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Provide language training, especially English and Dutch courses

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Products must always be constantly changing to attract more and more customers

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Products must always be constantly changing to attract more and more customers

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Hire interpreters, learn about the differences in Vietnamese language of gestures

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Hire interpreters, learn about the differences in Vietnamese language of gestures

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Help headquarters monitor and control affiliate performance as well as set goals and standards

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A combination of natural herbal (locust, green tea,..) in shampoo -> create product & meet Vietnamese tastes.

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Personal (face-to-face meeting, telephone conversation, email)

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Train human resources to meet demands of professional knowledge, foreign languages and soft skills, HR incentive policy

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Train human resources to meet demands of professional knowledge, foreign languages and soft skills, HR incentive policy

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Impersonal (reports, budgets, and plans)

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Marketing team should pay attention to this to not lead to mistakes when advertising

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Marketing team should pay attention to this to not lead to mistakes when advertising

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More than 400 products launched in Vietnam with characteristics customized for Vietnamese people.

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Improve feedback system

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Arouse national pride and historical values, avoid distorting history

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Arouse national pride and historical values, avoid distorting history

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 turnover in 2019 $58,218 (million of US $)

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 turnover in 2019 $58,218 (million of US $)

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Creative ideas and suggestions still are strongly welcome.

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 We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

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 We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

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30 -> has a relaxed attitude regarding work

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Co-headquartered in London (England) & Rotterdam (Netherlands)

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Co-headquartered in London (England) & Rotterdam (Netherlands)

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Low (35) -> similar to Vietnam

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Asian women in general and Vietnamese women in particular tend to be more discreet than Western ones

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Asian women in general and Vietnamese women in particular tend to be more discreet than Western ones

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Vietnam is a country rich in traditions and history

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Mass-customized
Product and process engineering

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Reducing the effectiveness of each task when compared to performing one task at a time

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No discrimination gender. Maintain  harmony and avoid  conflicts. Balance the gender.

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Taking on some tasks at the same time

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Dominant