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Why nestle's global chief executive officer urgently took flight to India?

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State your name and matrics number

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What is the crisis of Nestle's Maggi?

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What is the major reason Maggi was banned from second largest market in India?

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PRICING,RE-POSITIONING AND RECALLED "MAGGI" ONE OF THE PRODUCT FROM NESTLE'S.

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PRICING,RE-POSITIONING AND RECALLED "MAGGI" ONE OF THE PRODUCT FROM NESTLE'S.

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In early June, 2015 Maggie was banned from its second largest market in INDIA,furthermore the issue was concern for NESTLE'S when the ban speared to others India's neighboring country.Food agencies from different developed country's like UK,US also express their concern regarding this issue.In this section I will analyse this case study based on synopsis and left for your comments.After all,once you guys finished your contribution I will make it Paragraph answer.

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Hello GUYS,So i will discuss the TOPIC according Synopsis (What,Who,When,Who and How).....U may contribute your opinion for more fruitful finding.THANKS

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Hi peeps, my name is Haziq Aiman, 58644, can call me Haziq , nickname " kojeq" but usually people dont call me that nickname. Hopefully we as a group can contribute for this case study. Enjoy!!

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Objective of the strategic pricing is the profitability to the company and brands itself.  The management require managing price level, It must ensured that the products and services include features are what customer are willing to pay for, creativity to collect revenues, varying price to use fixed costs optimally.

Strategic Pricing Pyramid start with
1. the value creation,
2. price structure,
3. price and value communication,
4. pricing policy
5. price level.

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Nestle's should create value cost-effective and convince people to pay equivalent with that value. Perception of the value of something is whatever someone will pay for is cannot accepted because most of people sometimes pay things that soon disappoint them.

There  should be an economic system which are more adept at creating value for customer, by

1. Identify the next best competitive alternative to your product and gathering accurate reference prices, while conceptually simple, offers a number of challenges that often trip up pricing strategists.

2. gain a detailed understanding of customer value drivers and translate that understanding into quantified estimates that can be used to support pricing decisions.

3. pricing researchers must rely on a variety of quantitative techniques to estimate the worth of a product’s differentiated features

4. Identifying and describing market subgroups in a way that guides marketing and sales decision-making makes the marketing and pricing process much more efficient and effective.

Nestle's should  estimate how much value different combinations of benefits could represent to customers. Think about what market segment they want a new product to serve, determine the benefits those potential customers seek, and establish prices those customers can be convinced to pay

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Nestle's must reflect differences in the potential contribution that can be captured from different customer segments by capturing the best possible price from each segment, making the sale at the lowest possible cost, or both.

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In this case, there are three marketing campaign for Maggi to have communications strategy towards customers.
1. " Me and Meri Maggi " campaign has been launched in 2009 for celebrating 25 years of Maggi exist in India. The purpose of campaign is to increase customer's interest  towards Maggi brand.

2. The campaign of " Meri Maggi - Two minute mein khushiyan " which are launched in 2012, to make customers all around in India is delighted and have positive perspective towards Maggi brand. The source of happiness towards Maggi from the customers based on their stories is the idea to launch this campaign again.

3. The selfie contest together with famous celebrities of India by using hashtag in Twitter, #HealthyIsEnjoyable, was the Maggi's new product which is called Oats noodles. The purpose of this campaign is to attract the buyer to buy Maggi brand through social media.

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Arifah Najiyah Mohd Yusri (58481)

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A successful pricing strategy must justify the prices charged in terms of the value of the benefits provided.
Price and value messages must also be adapted for the customer’s purchase context. When customers are at the information search stage of the process, the value communication goal is to make the most differentiated (and value creating) features salient for the customer so that he or she weighs these features heavily in the purchase decision.

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Nestle's must set rules or habits, either explicit or cultural, that determine how a company varies its prices when faced with factors other than value and cost to serve that threaten its ability to achieve it objectives.

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Nestle's should sets the price at the point on the demand curve where marginal revenues are equal to the marginal costs.
Price should be set in an iterative and cross functional process by 2 actions
1.  Set appropriate pricing objectives, whether that means to use price to drive volume or to maximize margins.
2. Calculate price-volume trade-offs. It is  made explicit for a particular pricing move, the next activity is to estimate the likely customer response by assessing the drivers of price sensitivity that are unrelated to value.

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Consumers or customers have most of the influence on the product. One of the effectiveness of the new relaunch strategy is how successfully the company can satisfy and retain the target customers. The company of Maggi can open a way so that the customers can give feedback to their product.

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There are some H.W words very useful to find synopsis or summarize the Case study of “Nestles Maggi: Pricing and re positioning a recalled product”

1)      When and Who concerned about the food quality that lead “Nestle’s Maggi” to ban the company straightforward?

-- Uttar Pradesh one of the Indians largest state, standard testing directed the inquiry and confirmed the allegation which is tested samples at Kolkata’s referral laboratory showed excess levels of monosodium glutamate. In June 2015. Which lead the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestle's brand of noodles, Maggi, unsafe for human consumption.

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2)      What were the key reasons that Nestle’s Maggi suddenly under threat to loss their second largest market in India?

---The Nestle's brand of noodles, Maggi, that excess levels of monosodium glutamate, which is very unsafe for human consumption. The product is having 17 ppm, where the allowed limit is only 0.01 ppm is the core reason that lead the Food Safety and Standards Authority of India declared banning Nestle’s Maggie noodles.

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3)      How does this incident affect the company revenue and most importantly consumer trust? and how affected among the others company.

-- Nestle recalled Maggi from all store shelves in the country to retain the trust of consumers, this recall costed Nestle a cost of around INR 3.2 billion including stock, material and various stages supply chain. Nestle India occurred a direct loss of 20% revenue. Their stock fell by 15%. Not only that, it affected entire ecosystem including venders for Maggi. Not only that, the incidents were reaching other countries as well which was not good for the brand.

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4)      What are the Strategies “Nestle’s Maggi” took to retain back the customer trust?

--- Having a market share of 63%, nestle was nowhere in a position to avoid this product line. To recover all the losses, it became imperative for Nestle to design a comeback. Management was then grappling with an improved re-positioning strategy to help Nestle retain its considerable market share in India.

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A successful slogans typically represent a symbolization of product in terms of the customer's want and needs. The messages in the slogan are used to get the consumer's attention and act as a mnemonic aid. Maggi can improve the communication strategy by creating an attractive slogan for their product.

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--- Most importantly, Nestle needed to resolve was what role pricing would play in influencing consumer purchase decisions during the proposed product relaunch. They could take the following strategy:
1. Increased value when keeping same price.
2. Increase value with lower price
3. Increased value with higher price.

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There are two types of communications channels;

1)  Marketer Controlled

The company place the advertisement in national television programs, distribution brochures, industrial exhibition and direct-mall marketing.

2) Consumer controlled

Include private communications by word of mouth and news reports.

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There are pull and push strategy

Pull strategy is a way which directly advertising customers and they will find the product at the store.

Push strategy, the sellers introduced incentive programs to push the product to the customers.

For the relaunch communication strategy for Maggi, both of the strategies above can be used.

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Communications between the sellers, intermediaries and buyers have been significantly enhanced by the Internet (Lewis 2009).  The virtual market of the Internet domain where third party portals such as Google and Yahoo actively provide channels to access information useful to all parties involved.

Maggi should take this advantage for the relaunch of the product. By using this communication, it might improve the market because almost all people depend on internet nowadays.

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SYNOPSIS/SUMMARIZE OF CASE STUDY" PRICING,RE-POSITIONING AND RECALLED "MAGGI" ONE OF THE PRODUCT FROM NESTLE'S."

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SYNOPSIS/SUMMARIZE OF CASE STUDY" PRICING,RE-POSITIONING AND RECALLED "MAGGI" ONE OF THE PRODUCT FROM NESTLE'S."

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There are some H.W words very useful to find synopsis or summarize the Case study of “Nestles Maggi: Pricing and repositioning a recalled product. (1) When and Who concerned about the food quality that lead “Nestle’s Maggi” to ban the company straightforward? (2) What were the key reasons that Nestle’s Maggi suddenly under threat to loss their second largest market in India? (3) How does this incident affect the company revenue and most importantly consumer trust? and how affected among the others company and (4) What are the Strategies “Nestle’s Maggi” took to retain back the customer trust?

Uttar Pradesh one of the Indians largest state, standard testing directed the inquiry and confirmed the allegation which is tested samples at Kolkata’s referral laboratory showed excess levels of monosodium glutamate. In June 2015. Which lead the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestle's brand of noodles, Maggi, unsafe for human consumption.

The Nestle's brand of noodles, Maggi, that excess levels of monosodium glutamate, which is very unsafe for human consumption. The product is having 17 ppm, where the allowed limit is only 0.01 ppm is the core reason that lead the Food Safety and Standards Authority of India declared banning Nestle’s Maggie noodles.

Nestle recalled Maggi from all store shelves in the country to retain the trust of consumers, this recall costed Nestle a cost of around INR 3.2 billion including stock, material and various stages supply chain. Nestle India occurred a direct loss of 20% revenue. Their stock fell by 15%. Not only that, it affected entire ecosystem including venders for Maggi. Not only that, the incidents were reaching other countries as well which was not good for the brand.

Having a market share of 63%, nestle was nowhere in a position to avoid this product line. To recover all the losses, it became imperative for Nestle to design a comeback. To help Nestle retain its considerable market share in India, Management was then dealing with an improved re-positioning strategy

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What is the role of pricing in the relaunch of a product

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What is the role of pricing in the relaunch of a product

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-Managing the trade off between benefit and price
-Value map used as a tool to provide a snapshot on how to perceived that trade off
- launch a new product to replace maggi on November 2015 to cover the demand of for instant noodles.
- anticipating the response  of customer to the price change.

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To relaunch the product, Nestle should take some value communications Strategy as followed

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To relaunch the product, Nestle should take some value communications Strategy as followed

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1)      They should come out some new where the other brand did not say before, like they can appear with awareness campaign to communicate that they are safe for human consumption and now it’s verified by FSSAI

2)      They should communicate their value and connect with people instead of reducing price,

3)       To compete with competitor company, they should launch some more products with healthy base.

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- Maggi made family-based advertisement to attract its customers. Most of the ads centre around mothers delighting their children with their favourites 2 minute noodles with a good and touching story line,

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Pricing as the Centre of the comeback strategy, because the pricing could directly influence the customer purchasing behaviour