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-3D Systems designed a revolutionary world's-first 4D printer (4D-CUBO) - great home-use product
-3D Systems also produced a 2D laser printer (2D-Square) - similar in quality and functions to those from market, but at lower price <substitute product for those who do not have plans implementing 3D printing technology>
-Introduction stage (both new products)

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4D-CUBO is marketed with a message that it is user friendly and it is ideal for families at home with kids without much concern about price as it as a wide range of usage. while 2D-SQUARE is marketed with a message that it is very affordable for consumers.

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4D Home Printer is easy to operate, small in size making it suitable in every home. Not expensive given its usage

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- 3D systems has designed the world's-first 4D printer named 4D CUBO.
- They have also produced a 2D laser printer for the mass market.
-Both printers will make their debut at an IT fair before being available at major retail outlets in Singapore.
-we are tasked to advise 3D systems on how they should price their printers (market entry and subsequently)

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Does the new product (2D printer) have any standout attributes compared to its competitors (Canon, Hewlett Packard)
What are the pricing adjustment strategies 3D systems can use?

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-What is the market growth/demand for printing technology? How will it affect 3D Systems with their pricing decision?
- How much are the consumers willing to pay for such product?
-Is the market share of 3D Systems high? What are the the competitors' costs? How can 3D Systems be more stand out to attract the consumers to purchase their products instead?
-How can 3D Systems set their pricing such that it will attract the consumers, yet does not make its brand seems low. (since both new products are entering the market)
-What are the platforms that 3D Systems should use to market both of their new products?

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-How are 3D systems competitors (Hewlett Packard, Canon etc.) pricing their products?
-what is the current demand for 2D and 4D printers respectively, in Singapore?
-What differs 3D systems printers from its competitors - their unique selling point? How will this determine their prices?
- What are the initial pricing methods and subsequent price adjustment strategies 3D systems can adopt, in order to increase their market outreach/sales?

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-worlds first 4D printer named 4D-CUBO suitable for home use
-This 4D home printer is easy to operate with its many user-friendly interfaces and is small in size
-price will unlikely be a factor for its customers, given its range of usage

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- what pricing should the 4D printer be when  it enters the market
- cost-based pricing vs value-based pricing.(competition based pricing not need as 4D printer are the world's first)
- what are the prices of the others companies 3D printer
- will there be a need to adjust the 3D printer pricing and if yes how?

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How should the price of the 2D-SQUARE be changed so that it could beat the other competitors like Canon and Hewlett Packard as 2D-SQUARE's goal is to be marketed as an affordable 3D printer with all the same quality and functions.

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-How does internal and external factors affect a company's pricing decisions?
-which new product pricing strategy is most effective in gaining the most sales & profits? market skimming or market penetration pricing?
-is the price-quality matrix an effective tool to help gauge the price of a product?
- Are the pricing adjustment strategies always effective in retaining consumers? Do they always achieve their intended objectives?

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-How does external/internal factors aid in a company's price decision? Should a company always follow these factors?
-In what way does the price-quality matrix aid in a company's price decision? Should a company strictly follow it? Will there be an exception where overcharging strategy would still attract consumers?
-How would price adjustment strategies drive consumer purchase decision/motivation? Which strategies work best?

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When using Market Penetration Pricing, wouldn't the company have lesser profit earned while having to work and create more products for sale in comparison to Market Skimming Pricing? Why do people still adopt this strategy then instead of using Market Skimming Pricing to generate more profits?

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-how can the internal/external factors affect the company decision on the 3D printer price
- what pricing method should be adopted when introducing a new product

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Would market skimming pricing work on products that cannot be made in smaller models? (eg, iPhone having different models with storage sizes)