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More accurate, flexible, efficient and sustainable.

Virtual Tyre Development – the abillity to design, test, fine-tune a tyre and accurately predict its performance, without producing and physically driving it – has revolutionised the tyre development process at Bridgestone.

Learn all you need to know about the technology here: https://www.bridgestone.co.uk/story/mobility/how-bridgestones-virtual-tyre-modelling-is-revolutionising-tyre-development

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This year we reached a huge milestone on our sustainability journey when we announced that 100% of the electricity consumed in our European locations now comes from renewable sources.

Read more about this announcement and our journey to 2050 here: https://www.bridgestonenewsroom.eu/brandportal/bridgestonepr/default/news-detail/1312?lang=eu

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We’re proud to be the exclusive tyre supplier for the Lamborghini Huracán STO.

Providing excellent dry grip for outstanding lap times and reliable cornering, braking and handling on and off the track, our custom-engineered Bridgestone Potenza Race hypersport tyres have been designed to enhance the incredible capabilities of the supercar. And on the road, our bespoke Bridgestone Potenza Sport tyres maximise the Lamborghini Huracán STO’s incredible performance.

Discover more about how we're helping enable true high performance for Huracán STO drivers: https://www.bridgestonenewsroom.eu/brandportal/bridgestonepr/default/news-detail/1390?lang=eu

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In partnership with Japan Aerospace Exploration Agency (JAXA) and Toyota, we've developed bespoke Bridgestone tyres for the Lunar Rover that will enable further human exploration of the moon.

Applying 90 years of pioneering innovation in tyres, tyre technologies and mobility solutions, our all-metal, no air tyres are designed to deliver traction and safety on the harsh surface of the moon.

https://www.youtube.com/watch?v=ziDoZ1N0UGM

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Bridgestone creates innovative tyres for JAXA and Toyota’s moon explorer

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For every Bridgestone tyre developed, several prototypes have been put through their paces on the testing track, driving them in a variety of conditions to ensure that Bridgestone offers nothing but premium products.

None of this would be possible without our team of professional test drivers.

Former Formula One driver, now Bridgestone Technical Marketing Manager, Stefano Modena works to help fine-tune prototypes until the perfect result has been found.

Here we talk to him about the track testing that helped launch the groundbreaking Bridgestone Potenza Sport,

our new, premium high-performance sports tyre.

https://www.bridgestone.co.uk/story/mobility/stefano-modena-on-the-creation-of-the-new-bridgestone-potenza-sport-tyre

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Physical testing is a critical part of the development phase, carried out by professional drivers based at Bridgestone EMIA's Rome-based Proving Ground. Former Formula One driver Stefano Modena, now acting as Technical Marketing Manager, works to help fine-tune prototypes until the perfect result has been found.

For every Bridgestone tyre developed, several prototypes have been put through their paces on the testing track, driving them in a variety of conditions to ensure Bridgestone offers nothing but premium products to its customers. And none of this would be possible without the input of Bridgestone's team of professional test drivers, supported by Stefano Modena.

Bridgestone and Modena both have a history steeped in motorsports, and F1 in particular. Modena drove in 81 Formula One Grand Prix between 1987 and 1992, achieving two podiums and 17 championship points along the way. Bridgestone began supplying tyres to F1 teams in 1997 - a role that continued until 2010.

Such experience at motorsport's pinnacle plays a huge part in the creation and development of tyres like Bridgestone Potenza Sport.

Modena built up a strong relationship with Bridgestone during the earlier years of his career, helping the company to develop go-kart tyres for the European market, before winning the European Formula 3 championship on Bridgestone tyres in 1987. Modena's talent and feel for driving would eventually lead to a role as test driver at Bridgestone's European Proving Ground in Italy.

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Bridgestone's test driver and former F1 racer Stefano Modena on the creation of the new Bridgestone Potenza Sport tyre

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Physical testing is a critical part of the development phase, carried out by professional drivers based at Bridgestone EMIA's Rome-based Proving Ground. Former Formula One driver Stefano Modena, now acting as Technical Marketing Manager, works to help fine-tune prototypes until the perfect result has been found.

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Our Bridgestone Blizzak LM005 winter tyre has been named overall winner once again in winter tyre tests carried out by UK magazine Auto Express and Germany’s Auto-Zeitung!

Placing first ahead of tyres from eight other manufacturers and winning seven of 11 tests, our flagship winter tyre was named best for snow-braking, wet-braking, wet-handling, lateral grip wet, dry-braking, dry-handling and rolling resistance by Auto Express. “With seven outright wins and runner-up spot from 11 tests, it’s obvious Bridgestone has found something special with the Blizzak LM005,” wrote the UK magazine. “For dark days in winter, this is the clear choice.”

And the Bridgestone Blizzak LM005 repeated the same feat in Auto-Zeitung’s test among 10 tested brands. The tyre’s top ratings included best on wet and placing in the top two on dry. “Another test victory for Bridgestone's Blizzak LM005,” summarised  Auto-Zeitung. “Its wet qualities are currently unbeatable, very good dry performance, good on snow.” These further test-topping results for the Bridgestone Blizzak LM005 come after the tyre was recently named test winner by auto motor und sport in the first winter tyre test of the season.

Also among the tyres in Auto-Zeitung’s test was our Firestone Winterhawk 4, which received the highest rating of “very recommendable” and finished in fifth place, which included a top three performance in the snow.

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The result of a two-year, three-way collaboration with our partners ARLANXEO and Solvay, TECHSYN is a ground-breaking tyre technology platform that delivers unrivalled strength and environmental performance.

Tyres made with TECHSYN have an enhanced tread mileage, require less fuel, produce fewer CO2 emissions, and have a lifespan extended by approximately 30%, to ultimately result in a tyre that needs to be changed less frequently and reduces the consumption of raw materials in the long-term.

As Bridgestone transforms to become a sustainable solutions company by 2050, the launch of TECHSYN marks a significant breakthrough on our journey.

Find out more in the video below.

https://www.youtube.com/watch?v=PG0zR0rCwM4

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Our ground-breaking “Air Free Concept” tyre uses a unique structure of spokes to eliminate the need for tyres to be inflated with air.

With this technology, tyres need less maintenance and there is no risk of punctures, which significantly increases both efficiency and safety on the roads.

Although our concept tyres aren't available just yet, we're working to bring their benefits to our customers.

https://www.youtube.com/watch?v=ws2lhI5FDCU

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Non-Pneumatic Tire Technology “Air Free Concept”

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Webfleet Solutions and project44 collaboration

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Webfleet Solutions and project44 collaboration

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Webfleet Solutions, a Bridgestone company and Europe’s leading telematics solutions provider, is becoming a preferred telematics partner of leading supply chain visibility solutions provider project44. The Preferred Telematics Programme of project44 highlights best-in-class telematics solutions at the heart of real-time transportation visibility.

Reliable telematics solutions play a key role in shipping and transportation, providing suppliers and end customers with a complete and accurate picture of what’s happening across their supply chain.

Thanks to the one-click integration, transport customers can immediately share their data via WEBFLEET for real-time shipment visibility in an easy and compliant way. The collaboration reinforces Webfleet Solutions’ market leadership in connected transport solutions, with more than 200,000 connected heavy commercial vehicles, providing additional value in shipment visibility.

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On the opening day of EUROPEAN MOBILITY WEEK 2021, we want to share how Bridgestone EMIA is transforming to support the adoption of EVs and make electric mobility more efficient and accessible.

As a key partner and major tyre supplier for both innovative newcomers in electric mobility and the world’s leading EV manufacturers, we are developing a growing number of original tyre fitments specifically engineered for EVs. EV tyres currently represent 11% of our total original equipment line-up for passenger cars – a figure that’s almost tripled since 2019 – and which is expected to reach over 20% by 2024.

In fact, already in 2021, 50% of the top 10 EV manufacturers globally chose Bridgestone fitments for their vehicles. And 50% of the top 10 most sold EVs in Europe are fitted with bespoke Bridgestone tyres.

Find out more about our work in electric mobility here [press release]

https://youtu.be/cUPihXHRggY

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At Bridgestone, we support the adoption of electric vehicles as part of our commitment to help shape a sustainable future of mobility.

Which is why we are very excited to announce today that Bridgestone, together with EVBox Group, a leading provider of EV charging solutions, will be expanding Europe’s charging infrastructure with the installation of up to 3,500 new charging ports across our European retail and service network over the next five years.

Thanks to the partnership between Bridgestone and EVBox, EV drivers and fleets will gain unique access to both Bridgestone’s new charging locations and a public charging network of over 130,000 charging ports through one single solution: a dedicated card or mobile app.

Find out more here: [LINK TO PRESS RELEASE]

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Concerns around insufficient charging infrastructure represent one of the biggest barriers to adoption for European drivers considering purchasing an electric vehicle.

As part of our commitment to help shape a sustainable future of mobility, we want to help drivers overcome these concerns and enjoy the benefits of the electric future.

Which is why we are proud to be partnering with EVBox Group, a leading provider of EV charging solutions, to install up to 3,500 new charging ports across our European retail and service network over the next five years.

Discover all you need to know about our latest EV announcement here: [LINK TO PRESS RELEASE]

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We’re bringing up to 3,500 new electric vehicle charging ports to Europe.

Over the next five years, and alongside our partner EVBox Group, we will be installing both normal and fast charging locations across our large EV-ready European retail and service network.

Offering EV maintenance and tyre services, EV charging and mobile services for EVs all under one roof, we’re investing in our network to empower it to support the adoption of EVs and makes electric mobility more efficient and accessible.

Learn more about how Bridgestone is creating an EV-ready retail and service network below.

[FACTSHEET]

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Our flagship winter tyre, the Bridgestone Blizzak LM005, has been named test winner by Auto Motor Sport in the first winter tyre test of the season.

The tyre topped the scoreboards ahead of nine other winter tyres. Achieving the best score in the wet and with the recognition of “safe braking and easy vehicle control on snow”, the Blizzak LM005 was given an overall rating of “very good”.

This result follows many other top ratings from Europe’s top testing magazines for the Bridgestone Blizzak LM005 since its release in 2019.

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We’re incredibly excited to welcome our 100,000th follower on LinkedIn. Thank you for the support and for joining us on our journey. We are looking forward to sharing more updates on our business and the products, solutions and technologies we are developing to shape a future of safe and sustainable mobility.