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Libresse’s ads in China are trying to emphasize the same key message in a more mild way.

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BLOODNORMAL (Grand Prix Cannes Lions, 2018)

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BLOODNORMAL (Grand Prix Cannes Lions 2018)

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#BloodNormal by Bodyform UK (Libresse, 2017)

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“Contrary to popular belief, women don’t bleed blue liquid, they bleed blood. Periods are normal. Showing them should be too. ”