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WWF AD

1) I saw this ad on Facebook as i am subscribed to WWF.

2) This is a great advertisement, it is easy to understand and has a sense of irony. As well as that, it is creatively designed.

3) They were doing it right as they are teaching individuals about the importance of your lungs as well as the importance of our forests. It could be improved by having slightly more quotations or words to explain.

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MC Donad’s ads

1.     It happened to be one of the top 10 prints ads of 2015.

2.     Good advertisement. Mc Donald displays the company’s offering in an innovative and creative way. It features a box of fries, carved directly out of the very ingredient from which they are made.

3.     They are doing it right. They use creative way to attract viewer’s attention and convey their offering to their customers. However, the ad is too simple and it can be improved by adding more attractive design and color.

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Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

1.     What about the ad that triggered your search?

-       I had great dining experience in Kyochon and I saw it on Facebook which trigger me to search more about it.

2.     Do you consider the advertisement good or bad? Why?

-       It is a good ad as it is easy and clearly stated the promotion offered.

3.     What are they doing right, and what can be improved?

-       The layout and information are well and clearly delivered to the audiences. They should make the ad more interesting with more graphics.

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1. This was reported by business insider
2. It was bad because it was a passive aggressive billboard campaign suggesting how the city should spend Airbnb’s tax money to argue how the company shouldn’t have to pay hotel taxes and this angered a lot of people in the Bay Area.
3. They are doing right by not conforming to the norm of advertising their service, and this is successful in grabbing people’s attention. But they shouldn’t have posted something publically to fight for a cause that benefits only the company itself.

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Gretchen Gina AK Alexander Asing (0313356)

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Gretchen Gina AK Alexander Asing (0313356)

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1) I saw it on my friend's facebook page. I like the content and the message convey in the advertisement.

2) I considered it as a good advertisement, because it let women to be comfortable in their own skin and embracing their flaws.

3) The woman perceived in the advertisement and a strong content that will help women today to be more confident.

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Turkish Airlines - Kobe vs. Messi: The Selfie Shootout

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1. The current phenomenon that Uber has nowadays where prefer rather take über than driving or choose uber over any other public transportations because it is more convenient an it's been proven from all the positive reviews from the users. Not only convenient, it is also safe to use hence the ad. 2. The advertisement is good because it is very straight forward. The message is to convey that uber is safe for everyone to take including kids. 3. The company is great in portraying the positive image of the service until people use uber as a noun eg; 'I will uber my way to you'. The app itself is very easy to use. Moreover they now made cash payment available. They can improve the ad and the company by making the ad more visible to the people such as on tv, radio and YouTube so that the people can recall the brand easily.

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(0319388)

1.  Because i need FOOD during midnight and i saw this advertisement

2. its Good because the advertisement is very creative  and the message is very direct

3. They are informing that they provide 24h hours service for its customer.

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https://www.youtube.com/watch?v=cTlVhfgD9dw
1. Cool advertisement
2. Good, they have an excellent customer service.
3, They are providing the good service to customer even there is time limited.

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http://www.adweek.com/files/imagecache/node-blog/blogs/fat-ice-cream-final-hed-2014.png

1) Obseity has greatly surpassed from a health issue to a politcal issue.

2) Great, the advertisement is very creative and messages are clear.

3) Raise good and strong awareness of the current obesity issue around the world. This ad can be enhanced by encouraging living healthy since the very begining of our childhood lives.

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Youtube link: https://www.youtube.com/watch?v=chCjzccRmSI

1. I recall looking at the billboard at LDP and I also saw it on Facebook as a youtube advertisement if I'm not mistaken. Since I am also using Celcom postpaid so it kinda draws my attention to it. It displays Usain Bolt as the Celcom icon for the advertisement .

2. I considered it as a good advertisement as it shows that Celcom is one of the fastest network territory and Usain Bolt is congruent to what they are trying to portray to the customers. The visual is also very attractive as it somehow show the speed of the athlete.

3. They are doing it right by endorsing Usain Bolt as the Celcom icon to show that Celcom 4G LTE one of the fastest network territory because he is one of the fastest runner in the world. For the improvement, maybe they could make it funny or something (idk).

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https://files1.coloribus.com/files/adsarchive/part_744/7446705/file/hotels-infinity-pool-small-74319.jpg

a. What about the ad that triggered your search?
I saw the ad online.The unique angle of the Ritz Carlton advertisement that wants to literally serve a great stay made it memorable.
b. Do you consider the advertisement good or bad? Why?
The ad is good because it shows how Ritz Calton wants to serve its customers well. The silver tray and blacksuit are symbols of luxurious service and they are serving it customers to let them have a great experience.
c. What are they doing right, and what can be improved?
They used a simple but powerful symbolism to easily communicate their positioning and aim for their service. What can be improved is making the hand wear a white glove because it is usually worn by concierges and butlers and symbolises the finest quality of service which is in line with Ritz Carlton.

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https://youtu.be/tx0gMidbJvI
1. My friend shared a video on facebook introducing about Emirates cabin tour that has attracted my attention and wanted to fly with Emirates one day

2. I consider it as good advertisement because they use this way to gain attention and interact with public through cabin tour introduction

3. They are doing it right because their ways of introducing the cabin tour allow public to explore, especially those dont have chance or never experience get brief understanding about the Emirates cabin

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0323427

1. Saw it in the Daily times viral Ads
2. I consider it good as it displays the company's image in their products
3. They are doing it right.

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Turkish Airlines : "Kobe vs Messi: The Selfie Shootout"
https://youtu.be/jhFqSlvbKAM

1. This ad happened to be one of the best YouTube video ad in the last 10 years.

2. It was a very successful one as the video won most of the votes.
- It generated 25 million views during the first three days after it was posted.

3.  - Features two of the world's biggest and most recognisable sporting superstars as they jet around the world attempting to one-up each other with increasingly extravagant selfies.
- To create an image for Turkish Airlines : the carrier that flies to more countries than any other (by using these superstars show up and show off across the globe.)

Thus, the video was good in creating an attempt to recreate the viral magic of Turkish Airlines' first hit featuring the sports stars.

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Nike Rise campaign
1. Saw it through Facebook, its about Nike had this basketball campaign for Asia region.

2. Its good because they try to promote the sports to unite everyone from different region..

3. Promote in a good service for consumer like participants will get sponsor goods, but its only available for certain region.

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https://www.youtube.com/shared?ci=dv4TtMGGLbo

1. What about the ad that triggered your search?
-
About traveling to the destination that interest me. Including the places of interest and the price, accommodation and meals included.

2. Do you consider the advertisement good or bad? Why?
Good because it's able to catch my attention and made me do research on it. It also uses one of the popstar  which is most recent and relevant to catch attention of the millennials like me.

3. What are they doing right, and what can be improved?
They showcases the best places and best food to have while travelling in that particular country and of their best accommodation and service they could provide while you are travelling to enhance your travel experience and to create a unique and memorable trip.

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Enjoy your Creative Korea - Official TVC for 2016 Korea Tourism - 60s - YouTube

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1. The Night of Fright events happening

2. Bad advertisement as it did not state the price of the ticket.

3. The advertisement was done right because the video is mainly about the whole event but they could do is add the price, for customer’s convenience.

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From old wives tales to superstitious taboos, from supernatural myths to religious beliefs, as a child we were terrified listening to ghastly legends that kept us up at night. This Halloween get ready to experience numerous hair-raising childhood classic tales that have been shared down from generation to generation as Sunway Lagoon's Nights of Fright 4 brings to life handpicked bone-chilling urban legends that have haunted us for years.

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1. What about the ad that triggered your search?
Anti-smoking advertisement- by ministry of health Malaysia.

2. Do you consider the advertisement good or bad? Why?
Very good. used reverse psychology to impact viewers emotionally.

3. What are they doing right, and what can be improved?
Play with consumer's emotions, relate to viewers daily's life on the unforeseen circumstances. Improvement, only relatable to smokers, even though it is touching but non-smokers could not relate to it.

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Superhero: I Want to Be, Thai Life Insurance

https://www.youtube.com/watch?v=oujqv98ZsZM&feature=youtu.be

1.What about the ad that triggered your search?

The video pulling at our heartstrings with the theme that our parents are our superheroes.

2. Do you consider the advertisement good or bad? Why?

When you’re watching these ads for the first time, you have no idea what the product is but you get sucked in and by the end, you realisea company’s cultural message can be strong even with products as bland and boring as insurance. If they can do this, why can’t technology companies or non-profits that have powerful missions? This is the best ad of the year because hopefully it will influence other industries to take note and use stories that help entice social sharing because of the underlying message.

3. What are they doing right, and what can be improved?

They use a storytelling technique to produce the advertisement. This ad can be enhanced by giving English subtitle so that it can be understood globally.

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1. It was stated the uber X rides cost lower than the taxi.
2. Yes I think it's good as we can have private drivers with a cheaper price and more comfortable seats.
3. They have their advertisements all over the place like roadsides, print media and etc to attract the publics who are looking for a safer and more convenient public transportation.

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https://www.youtube.com/watch?v=c-K29F3WU5Q

1. I saw it shared on Facebook as a viral video.

2. The advertisement is good at grabbing people's attention with is sarcastic humour and usage of repetition via visuals. It aims to educate the men, specifically, to purchase shampoo that are designed for men - not any other hair shampoo.

3. It would be more informational with call for action because the ad was too quick. They had less emphasis on what the product looks like - only viewed the last segment of the ad with minimal time left. This is important especially when you want people to remember the name of the product you are selling.

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Digi yellow man ads ( I will follow you Digi Ad)   https://www.youtube.com/watch?v=LlFXGS7I-TA

1) watched it from TV commercial and You-tube ad, jingle is so catchy with the song of *I will follow you, follow you wherever you may go*

2) considered to be a good and creative ad because it matches the service they offer which is the availability of the line for all day 24/7

3) as mentioned, Digi is doing right because the message they convey is easily understood and they are straightforward.

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https://www.youtube.com/watch?v=7tUe3AfMbQc

1. Saw it in the cinema and thought it was well filmed

2. The advertisement is good at delivering what their target audience wants to know in a creative manner as well as grabbing their target audience's attention

3. They are good at relating to their target audience however it could be made better if there were less jump cuts and more information on the different types of courses as they were very vague about the type of law degrees they cover.

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https://www.youtube.com/watch?v=INkT00ewy48&feature=youtu.be&list=PLxitlhQXKCQyzUWycTBoQ_7zvuYr22lj-

Ode To Lesvos - Stratis presented by Johnnie Walker Storyline
See it on youtube when i check out videos on youtube most of the time. This video ads instantly make me feel emotional as it shows something bad happening to the world.

The intro of the ads is quite good however it doesn't grab people's attention that much. I personally wouldn't consider it as an excellent ads because I feel that it is kind of long, as it interviewed quite a few people in the video which i found quite boring and didn't bother to watch the full video.

I have to say the quality of the video is fine, however, it needs more scenes to make us not to stop watching to video.

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http://mojonews.com.au/wp-content/uploads/sites/75/2015/05/Screenshot-2015-05-24-13.38.241.png

Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

1. What about the ad that triggered your search?
this company is trustable

2. Do you consider the advertisement good or bad? Why?
-is good, because it shows that couple feel safe with their service.

3. What are they doing right, and what can be improved?
- instead of just black and white, they can make it with color. and it will make it attractive.

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Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question
https://www.youtube.com/watch?v=g_YZ_PtMkw0
Thailand Anti Smoking ad

1. What about the ad that triggered your search?
Use the concept of self reflect; with the emotional appeal component

2. Do you consider the advertisement good or bad? Why?
Yes, because instead of throwing all the facts and statistics, they utilize the component of self conscious, instead of asking people to stop smoking, they actually creating this ad by encourage people to reflect it back to themselves.

3. What are they doing right, and what can be improved?
I think what they had done right is instead of dictate or keep throwing data to the audience, they utilize the human touch, self reflection and emotional appeal which help to bring up the self conscious in another level.

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1. What about the ad that triggered your search?
The fight for animal rights and the seriousness of the ad.

2. Do you consider the advertisement good or bad? Why?
I consider it as a very good advertisement because it effectively communicated its message within one picture despite its simplicity, and within this picture, it encourages its audience to stop and think before doing something everyone commonly does. It also shows that what we commonly do in our everyday life has consequences and affects others, especially those who do not have a voice of their own. Also, this ad thrives in its seriousness and encourages the public to heed it - making it stand out from all the other ads that are focused on the company's own interests to make profit and/or business instead of other's welfare and interests.

3. What are they doing right, and what can be improved?
Through this ad, I feel that that they have effectively communicated their message. It also does not have a specific target audience, rather, it was for the world to see, stop and think, which to me is better than a target-specified ad as it would then be able to be showcased anywhere and everywhere because it is relevant to almost everyone. The one thing this ad could have improved on though, is to maybe add an animal-related product element onto the suitcase or the blood trail that obviously shows that the animals and their rights are the center of focus in this ad.

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1. It is creative and different from the other ads that easily caught my attention

2. the advertisement is considered to be good because it is easy to understand that the more we use tissues, the worse the world is gonna be. it is simple and minimalistic with heavy meaning showing.

3. they did it right by the interesting 3 photos motion that make it look more interesting with the hidden meaning. Also, the advertisement is successful by leaving the viewer to think about it after they saw it.

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Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

1. What about the ad that triggered your search?

The choice of courier services that has the qualities of being efficient and convenient.

2. Do you consider the advertisement good or bad? Why?

I consider this to be a good ad due to their catchy jingle they created and informative commercial.

3. What are they doing right, and what can be improved?

They constantly remind the audience with brand recall in the advertisement through their jingle which is an effective way for the  to remember the ad. However, they could improve in providing a call to action at the end of the video so the audience can search about UPS for more information.

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National Geographic Ultimate Factories UPS Worldport

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The catchy UPS commercial "We Love Logistics" ups the television and web presence for the global shipping company.

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1. The ad in cinema about a new movie 'Doctor Strange' that is coming up soon.
2. The ad is good because it is able to promote new movies to those who didn't know about it.
3. They are doing right about putting ad in cinema. They can improve by putting more posters about the new movie or putting an ad in YouTube too.

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Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

1. What about the ad that triggered your search?
The interesting concept of combining cinematography and their service on board Air New Zealand.

2. Do you consider the advertisement good or bad? Why?
Good, because it promotes safety and at the same time, it shows that safety and comfort of the passengers are of the upmost concern. They will do their best to cater the needs of all passengers on board.

3. What are they doing right, and what can be improved?
By making it interesting, it is able to grab viewer's attention. The use of costumes from Middle Earth could allow users to relate to the show as well as the company. By reducing airplay time, it would make it short and simple, as some users may have shorter attention span.

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The Most Epic Safety Video Ever Made #AirNZSafetyVideo

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YouTube Link:
https://m.youtube.com/watch?v=0l9Agm9qRPs

1. The name and content of the advertisement.

2. It is a great video for an advertisement, because of the great quality, and creativity.

3. The advertisement was done right. Overall, It is an interesting ad, as it caught my attention. Although, the video is too long (3minutes), it delivers a lot of information. The music used was a bit boring however, the content was interesting. It can be seen that they provide a lot of activities, events, and variety of food and beverages. This ad shows, that the restaurant is family oriented where customers can chill, talk and enjoy.

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1. The unusual layout of it triggered my attention to look at the advertisement due to my curiosity.

2. I think it be further improved , as it failed to delivered me the message as i still have a lot of questions towards this.

3. From the tiny text, i sort of get the message that they wanted to deliver but i dont quite get it. They can improved by emphasizing the aim clearer.

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https://www.youtube.com/watch?v=R8-9oIq1hxw

The advertisement is for Porsche's service department.

1. I came across the advertisement on YouTube while browsing around.

2. Good. The advertisement dwells on the emphasis that no matter what sort of Porsche you drive from a certain generation and what sort of background you are from, Porsche will attend to you if any servicing or maintenance is needed.

3. They have definitely emphasized heavily on how even though Porsche is a large international corporation, they still prioritize personal communication with their customers from the past regarding any mechanical problems they should face.. It would be nice if they had a few more versions on other languages and that featured other unique Porsches.

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http://www.venusbuzz.com/wp-content/uploads/Happy-Fresh-mealformeal.jpg

Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

1. What about the ad that triggered your search?
- Charity advertisement from a service company.

2. Do you consider the advertisement -good or bad? Why?
- good, new company taking initiative to involve in social resposibility. the advertisement is for the month of ramadhan and their design related to Malay culture.

3. What are they doing right, and what can be improved?
-First ketupat is not for ramadhan, it is for Eid Aidilfitri. They can change to dates, 2nd the charity is not clear, what's inside basic groceries in every order.

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1 - Following the current environmental pollution that we are facing globally, I believed that this could be the future for cars as time goes by, this sparked me to search about it.

2 - Yes, I believe that this ad is a good one, as it introduces about what benefits are there in owning an electric vehicle and how it could bring benefits to the public. Also, to show the capabilities of having an EV and how it could change people's lives.

3 - The ad was one right because it could help educate the public and to make ur generally more knowledgeable, especially where EV's are still not particularly famous. However, it could improve more if the ad focused on other aspects and sectors.

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EV for Resilience: The Electric Vehicle Used in Disaster Response

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Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

1.     What about the ad that triggered your search?

I came across it, while looking at educational posts

2.     Do you consider the advertisement good or bad? Why?

It is a good advertisement, it attracts more people to want to study in Taylor’s, a private institution that is known for being expensive, and now being affordable.

3.     What are they doing right, and what can be improved?

It is excellent in content but could be better in designing, maybe add more attractive designs to it.

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Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

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Share copies of advertisements for a service from magazines, newspapers, or direct mail communication or from video/ Youtube. then answer the following question

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1. What about the ad that triggered your search?

2. Do you consider the advertisement good or bad? Why?

3. What are they doing right, and what can be improved?