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Epping Forest College - creative arts poster 15.03.2017

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Write up on different microphones and cameras.  

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Write up on different microphones and cameras.  

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The only problems we faced with the boom mic and the lapel mic was that in some of the clips we did the volume was too low.  We solved this problem by reshooting some of the clips so the volume was fixed.
Also when we were filming with the dolly camera and the handheld cameras.

We had to film the some practice clips again because some of these were too slow, fast or poor quality.  When we started filming again we took our time to film each clip so we could get the right speed, camera shots and point of focus.

A lapel mic is a small microphone used for television, theatre, and public speaking applications in order to allow for hands-free operation. They are most commonly provided with small clips for attaching to collars, ties, or other clothing. The cord may be hidden by clothes.   A boom microphone is a directional microphone mounted or attached to a pole or arm and is used in film and television.  This type of microphone frees the hands of actors or reporters while allowing them to enjoy the amplified audio of a traditional microphone. Boom mics can also be used to amplify a group conversation, as they can be positioned so that everyone's voice can be heard.

The differences between the lapel mic and boom mic is the lapel microphone has a lower volume, you have to pin it to the person speaking and that takes time to find the best spot to record the person speaking.    Also, if you put the mic below the persons mouth the person has to speak down and this makes the volume not sound good.
But with the boom mic it has a cleaner volume sound.   I think the boom mic is better quality then the lapel mic.  It focuses on the person speaking and when filming you can lift the boom mic above the persons face so the people listening or watching a clip cannot  see the mic as with the lapel mic where there is a chance you can spot it.

then speaking into a mic the sound is absorbed but it depends on the range where the mic is placed, if it is too far away the sound cannot reach the mic but if it is too close the sound becomes muffled. With the lapel mic we have to speak in to a small microphone where the sound is absorbed by the mic and sends it to the recorder. The boom mic absorbers the sound into a mic that is covered with a sound-absorbing fuzzy fabric which like fur.  This makes the sound cleaner and sharper then the sound is sent the recorder part.

The different backgrounds we filmed in were interesting.   The first location was the film studio and in this room the sound was good because there was not a lot of noise. The second location was a normal class room; the sound was good there as well because there was only a small noise coming from the background. The third location  was the main area where people leave or come in. In this area the sound was ok but the sound of a lot of people in the background would drawn out some of the words I was saying. Finally the last location I went to with my group was the side of the road.  The sound was good as the road was quiet at this moment in time.  The sound was clear and easy to understand.

The best mic I would say is the best for each environment is the boom mic because the sound is clearer, easier to hear and understand plus in some people's opinions the sound volume is higher.

The first part I have learnt from this task is that there are many different types of microphones. Sound will be affected in what environment you are in. With the cameras the quality and movement are important and the different shots you can get with it.

I have leant new ways of filming and sound effects.    I should use this in the work that is yet to come.

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14/03/2017 - I was finishing poster and added my final logo.  My group member Jordon created a Twitter page advertising the college.

10/3/2017 - Jordan and I were in the editing room on the Macs making posters and logos for our corporate video.

3/3/2017  - I exported my video to Padlet, printed out questionnaires  for the class .    After this we all sat down to watched each others videos after we answered the questionnaires.

2/3/2017 - I went to the editing suite to edit bits and pieces of my video.

27/2/2017 - Jordan and I  were filming in the media and music areas. We went to the Art department but the teachers said we could not film there because other groups had previously disturbed the art classes.  We talked to our media teacher about it and he went to the Art department and asked them to make an appointment so we could film on Wednesday.    However we did not think it was now necessary and decided not to film in the Art department.

24/2/2017 - Jordan and I went out to the front of the college, the main hallway and the forth floor to star filming the real video.   We will continue shooting our video on Monday and Tuesday and on Wednesday I will start editing.

21/2/2017 - I was helping other groups with their filming as well as finishing off my test shots. I went onto Premiere Pro to convert the work into a video.   Then I added music to it, then put it on YouTube.   I copied the link from YouTube and pasted it on to Padlet.

18/2/2017  - Today me and my group member Jordon were taking test shots and we were filming around our college we filmed in a range of locations such as the outside the college, at the reception, in the lift, walking through the corridors, in the libraries and in media rooms.

10/2/2017 - I  was improving my Health & Safety PowerPoint slides.  I also helped Jordan with his part of the work by giving him advice.

7/2/2017 -  Jordan and I decided to work together on our current media assignment.    For this assignment we will explore corporate videos, techniques, originate and develop and produce an idea for our own corporate video.   Task 1 is deconstructing a corporate video; task 2 is planning a corporate video and task 3 is corporate video production.

Jordan (college friend) and I decided to split the work between us;   I did a health and safety list and PowerPoint slides on where we are filming and the rooms that we are filming in.

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We were put into a group of 5 and given a task in making a scene from a movie of our choice.   We chose to do the kidnapping scene from the 2008 film Taken.  Using the internet we found a website http://www.springfieldspringfield.co.uk/movie_script.php?movie=taken
where we were found the script for this scene.

I played the teenage daughter Kim who was kidnapped.  The other three  group members acted as two Albanian kidnappers  and a former CIA operative named Bryan Mills (Liam Neeson).    The fifth member of other group was Tom, who was the cameraman and Editor.

We went to  a different location in the college so we could do the filming.  Our task started with Fraser, who played the former CIA operative named Bryan Mills, recording his lines (which I held up standing behind the camera) and Tom filmed him reading his script from this.

My scenes started with me in under the bed as I was hiding from the kidnappers but am found because of talking on my mobile to my father, Bryan, listening to his instructions. As I am dragged out from underneath the bed, I start shouting out the description of the one o the kidnappers to my father until I am silenced by the kidnapper. The kidnapper takes the phone from me but says nothing to Bryan, who demands that i am released and vows to hunt him down and kill him if he does not release me. The only response is "good luck", after which the call ends.

The shots that we used were mostly extreme close up and medium close up.   I have watched the clip of Taken that we made and are on
https://youtu.be/wcjY-VN8_l4         https://www.youtube.com/watch?v=FerOD2YKNrU

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At the start of the college year, the class tutor picked out students to be in groups of two and were then asked to think of an advert for something that would take 30 seconds. This was to be a practice project to see how we managed filming etc.    The product James and I chose for our advert was Oasis. We had to draw up a storyboard to see what we were going to do. After a discussion with my colleague, I choose to act in the advert while James filmed it and did the voice over.

We started on the side of the road outside the college. However, because it was to narrow and people kept walking past distracting us we decided to work in the college car park for more space.

While filming I had to walk up the car park and stop in front of the camera and point at myself.  I carried out these actions as James did the voice overs.   After we finished filming the advert, we edited it on the college computer adding the voice over into the advert.   Then we added the name Oasis to the advert.    I think we have done a good job for our first video and I enjoyed the topic but there could still be some bits to improve.

The feedback we got was good.  We asked other class members for their opinions on our advert, some of them said it was OK, some said great work, good ideas and someone put it was average.  Someone even put it was “my favourite one”.

Then we asked who would this product sell to, the answers were college students; young adults; everyone; people wearing grey and people looking for a nice cool drink.  Someone put we are selling it to the Oasis company.

We then asked the class what they liked about the advert.   They said it was basic; the voice over was funny; that they liked the idea of the advert; thought it had comedy; nice shots and someone said “breaking the fourth wall”.   Someone put they liked everything.

The things we needed to improve were the sounds, camera shots, and audio quality.  Other improvements included more shots; reduce the loudness, a clearer understanding of what is being advertised and to change the background as it was “too grey”.

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Today's media session was about how to download a edit software and how to edit a short film. We learnt how to merge different clips together to create a short film with sound. Even though it was confusing, at times I found it fun to watch, as one simple clip at the beginning  turned into a longer and more detailed video.

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Evaluation of my corporate video
Jordan (college friend) and I were given the task to create a corporate video to promote the Creative Arts department. We filmed our corporate video in the Creative Arts department at Epping Forest College in early 2017.

We started the project by researching how to make a corporate video and identified what methods and skills we would need.   We looked at many corporate videos on the internet as well as being shown them in the classroom.   As part of our planning we made PowerPoint slides about health and safety, word documents about our specific roles in the group.  We looked around the areas for the best shots, which meant lots of moving around to find the best angles / lighting / sound and took practise shots (using a Nikon camera) in the Creative Arts department and outside the college.  This was to enable us to find out what key shots would work best in our video.  We made two storyboards to enable us to follow what order we would need to make our corporate video in.  We made appointments with three teachers in Creative Arts department to get permission to be able to film in this department.   We made a practise corporate video so we knew the location we were filming in and to check the suitability of the location for filming.   We used our audio technology skills by working with different sounds (music, voice overs etc.) and microphones to the get right audio sound for our video.  We decided the best locations to film our corporate video was outside of the college, the reception area, a lift, music room and the media department which are all part of the Creative Arts department.    When filming the video we felt it was important that we did not cause too much disruption to the students in the college as some students were complaining about us distracting them with our filming whilst they were working.  We chose the final locations because they were easy to get to, less crowded and also because other areas had restricted access because they had classes running.

We made Health and Safety guides on PowerPoint as risk assessments are a legal requirement and a crucial element of any production.    We had to find out if there were there any risks that could be caused during filming such as trip hazards, poor lighting and where the safe places to film were our video.   We also had to identify potential hazards during filming e.g. water near a computer as if the water gets knocked over it can make the computer explode or catch fire.  Also when filming in the music rooms making sure all wires were out of the way or taped down before filming as someone could trip over the wires. The job roles were split evenly between Jordan and me.  I did some filming and acted in the video were I spoke about the college and about how good the media department was.   I spoke about my own experience I have currently as a student on a media course.   Jordan did not want to do an acting/talking role in the video so he did some filming and narration.

Before we started filming the final corporate video we did a practice run using a Nikon camera (we were unable to loan a video camera from the supplies department), a lapel mic (the boom mic was unavailable) and a tripod.   This meant that we were slightly restricted on the quality of our equipment.  For the practice run we did test shots using filming and still photography outside and in the college to find out what would be the best for our corporate video.   To edit this we used Adobe Premiere Pro and got scenes that we liked the most, removed parts from the scene that were not very useful and kept editing until we were satisfied with the final test video.

On the 27/3/2017 we started filming the corporate video in the editing suite and filming room in the Creative Arts Department. The equipment we used was a Nikon camera and lapel mic (again we were unable to loan the video camera and boom mic), a tripod and computers.    The filming lasted for several days in the same locations as our test run.  Once filming was completed we edited this using Adobe Premiere Pro.  Using our audio technology skills we looked at different pitches of the sound volume e.g. making the voices higher so that they could be heard above the music and also added smooth jazz music as background effect.   Using our visual technology skills we tried to make the imaging look as high definition as possible as the Nikon camera was not HD.  The shots used in the video were long shots, medium shots, panning shots, tracking shots, over the shoulder shots, close up shot and extreme long shots.  For the final version although Jordan and I made the video together we edited it separately as our own projects.    I uploaded the film to the computer the Adobe Premiere Pro converted it to 1080p HD.  I made some of the shots sharper by cropping certain parts, sped up specific scenes, trimmed and rearranged clips in the timeline, faded out/in images, added titles and changed the light settings.  As well as making a corporate video I made poster to advertise the Creative Arts department.   This poster has multiple images of the Creative Arts department, a map and contact details for the college.  The logo for the poster was designed on PhotoShop by mixing various images and text together to create the final version used on the poster.   The photos used were a mixture of our own and from the college internet.   Whilst I was making my poster Jordan was creating a Twitter page to advertise the Creative Arts department.   The poster and twitter page were to go alongside the corporate video.

If I was to do this project again I would make the corporate video longer and add more informative narration as this would add a bit more detail. I think that my corporate video appeals to my target audience because it is shows students current studying at the college.   It will show potential students who are looking for a new courses that the Creative Arts Department is fun and vibrate place to study and has lots to offer students.

For evaluation of my video I gave fellow media student’s questionnaires following the screening of my corporate video.  Most of the comments from the questionnaire had positive answers but some had silly answers like “why not”.   This was is not that helpful for my evaluation however most of the comments were very helpful.  Example of questions asked were -  What do you like about the corporate video?  The Smooth Jazz music; Do you think we have shown the college in a good way?   Yes because all of the media and music equipment was on show to the people;   Is there any part of the video you did not understand? I understood everything that was going on; What do you think needs improving in this corporate video? The video needs more diverse music; Do you think this corporate video looks professional what do you think looks/does not look professional?  The shots in the corporate video do look very professional; Do you think companies would promote this corporate video? No I think it needs just a bit more polish in my opinion.

Following on from the evaluation is am not able to go and make certain changes to my video that will hopefully improve the quality and overall outcome of the video.

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Lighting & Mics for YouTube Videos | RAVEN ELYSE

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Wireless Microphone & Camera for Making Youtube Videos

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A corporate is a big company.
A corporate video is when a company is telling people what their company is about.
A corporte video is between a add and a docromentry.
https://www.youtube.com/watch?v=tDruG0lz9Go

On Monday and Tuesday we were put into groups of four and were told to make a corporate video of the college.

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7/12/2016

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After showing my film to the class (11 people in total), I asked them to fill in an evaluation form on their views.   The feedback were as follows:

What genre do you think this should film should be?
Of the 11 questionnaires filled in, 10 thought the genre should be action, with 1 stating that it should be drama.

What do you like about the film?
The response was varied – from the story, sounds effects, chase scene, courtroom scenes, camera shots all the way to fight scenes.

What scenes did you like in this film?
Half of those questioned liked the fight scene and the rest preferred  the court scenes.

Is there any part of this film that you did not understand?
The general  consensus of the responses to this question were that they all understood what the film was about.

What do you think needs improving in this film?
The response was varied e.g. sound, camera shots, dialog, colour, acting and lighting needed some improvements.

In summary, the general feedback was positive and I enjoyed showing my work to my media colleagues and receiving the feedback that they gave me.  This enabled me to make the changes stated to improve my short film.

I feel like the overwhelming amount of people did know what the genre was and that was action and drama. the age range in this movie is young adults and teenage boys.  After everyone filled in the sheets saying what they liked and what needed to be improved I looked through the sheets at what people said needed to be improved; there were some sheets saying that I needed to change same things. so after that lesson I went out and redid the parts of the film scene that needed to be improved. There were days where I could not do my film scene because it was raining and this created problems but when the weather was good I went outside and began to film my scenes. Lighting was also sometimes difficult because of the weather but again when the weather was good the lighting in the scene was good plus I added colour to the scenes to make it more alive.

The people in my film were me,James,Tommy,Gordon,Nick,Frasier,Ben and Miranda. My job in the film scene was directing the film scenes and also acting. Tommy's job was to film James,Jordan,Frasier,Nick,Ben and Miranda were actors in my film. I had to redo some of the shots because sometimes the camera was out of focus or the camera was to shaky also when I filmed inside the college we had to redo some shots because people outside the room were speaking and this interrupted the filming sessions but in the end we got it done. Also at times I had to re do the scipt to add more to my film scenes to make it longer. There was also the problem that people would not come in to college this was a small problem as only one person was ill and could not come in so instead of waiting for that person I decided to do over scenes for my movie.

I do think that i hit my target audience because the topic the film was on appealed to the audience then I spoke to members of my class they said that they liked it because it was fast pace and the action was good and it was funny at times.

I liked this project because the filming, acting and editing whilst  difficult at times was a lot of fun and I firmly enjoyed working with my friends to create a film scene of my choosing also I enjoyed helping my friends by acting in theirs even though half the time I died but that was fun.

Things I would change for next time if I was to do this project again I could make the film about horror because that would be exciting. Also I would change the camera angles to different ones to add more variety in the film scenes also I would change the setting of the film scene to perhaps a forest to add a trapped feeling and I would change the lighting effects to make it more creepy.

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Second part of Storyboard

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28/11/2016

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Friday 25th November 2016
I was an actor, filming at an outside location in Debden, the final scenes of my college peers videos.

Monday 21st November 2016
I have been helping my group peers with their filming. I was an actor in their short videos.

I have also been editing my film by adding different action sound effects (kicks, punches, knife sounds etc.), editing footage, linking scenes together so that the video flowed.

Friday 18th November 2016
Today I have been been working on my video which included filming and editing (using Adobe video editing software application) for most of the day filming, but I also spent 90 minutes helping my college peers with their filming.  For the final parts of my video we filmed in the studio at college and on outside location (in Debden) where I directed the actors. I gave them a them a small script to follow but allowed them to ab-lib as well.

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Ore Oasis advert

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Part 1 completed

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This scene is a practice fight scene in the side street in Debden. The scene is a long to medium shot. This scene was re-shot a couple of times because I was not happy with it and wanted to get the final scene right.

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In this scene two of the four actors are walking down the street. This was a practice shot for the actors, before the fight seen in the side street. The shot in this scene is a medium close up shot it took a couple of takes to do this scene to get it right but at the end I was happy with the finish and done how I liked it.

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The film I am making is an interpretation of the life of several teenagers (aged 17-year-olds) from a mixed-income area in two rival North London areas N15 and N17.  Its based turf war and how a teenage girl (who is mentioned but does not appear in the film) is used to lure a boy from a rival gang into a dangerous situation.

Scene 1 shows two teenagers named Taylor and Joe from N15 gang walking down an alley discussing their discomfort about being in the area of N17, unaware that they are about to enter an ambush.

Sample dialog -
Tyler I don't like coming into this manor Bruv, its not our turf.

Joe Yeah but come on, your saw her, she's beautiful.

Scene 2- shows two teenagers named John and Henry from N17 gang who are waiting to ambush Taylor and Joe having been lured to the alley by a girl called Amelia (who is a female member of the gang).

Sample dialog -
John So tell me again, what happening.

Henry.. Amelia has convinced these dickheads from N15 gang to come over and meet her. So were gonna teach them that nobody comes onto N17s manor. We're gonna calve them up, how are we gonna do it.

John We'll pretend to ignore them but when we get close to them, well shank them up.

The props used were fake plastic weapon retractable knives. These were used for health and safety reasons. Key shots used were close up, long shots, extreme long shots, over the shoulder shots and location shot.

The target audience are mid-teen audience (aged 15 and above) and is aimed to deal with issues surrounding wayward teenagers in a part of North London.     Apart from characters in the gang,  the film included cast members e.g. policeman and youth court judge.

Whilst filming I had the help of my college peer called Tom, who also helped me edit the film.   The main actors were friends from my media class    Ben & Fraser (N17 gang) , Jordan & James (N15 gang), Nick (policeman) and Miranda (Youth Court Judge).    I also had a small part end the final scenes where I was court officer.

Script

Scene 1   Tyler & Joe are walking down an alleyway expecting to meet a girl called Amelia, who is from another gang.  They are talking about how they feel being on a different gangs "turf".

Tyler: I don’t like coming into this manor bruv, it’s not our turf.
Joe: yeah but come on, your saw her, she’s beautiful.
Tyler but why have I got to come anyway when you’re meeting this girl
Joe: Because what you said, you’re my bruv and I might need some backup. Besides she’s bound to have some mates.

Scene 2   John and Henry are walking up the opposite end of the alleyway to ambush Tyler & Joe.  this is a setup using a girl gang member called Amelia who does not turn up for the meeting with Joe.

John: So tell me again, what happening
Henry: Amelia has convinced these dickheads from N15 to come over and meet her.  So were gonna teach them that nobody comes onto N17s manor.  We’re gonna calve them up, how are we gonna do it.
John We’ll pretend to ignore them but when we get close to them, well shank them up.

Scene 3   the  gangs recognising each other
Tylor who are theys?

Joe.. don't Know have not seen them before .

John.. What are these guys doing here?

Scene 4 - Fight scene
Henry walks into Tyler.
Joe walks into John.

The two groups both start pushing each over.
John then pulls out a knife.
Tyler and Joe pull out knives
John attacks Taylor with his knife.
Taylor grabs Johns hand then Taylor tries to stab John but misses him.
Henry and Joe are having a knife fight but they both break their knives,
then they grab each over and continue fighting.

Scene 4    Police Scene
As they are all fighting a policeman is walking up the street and sees them.
Policeman  .   Police, stop what you are doing
He shouts at them both gangs stop fighting.  The four youths turn and look at the policeman.
Policeman Oh SHIT.

Both gangs look at each over and chase him away.
As the gangs are chasing the Policeman down the street he runs down a side street.
The scene goes s black for a second.

Scene 5 - Court Scene
Sentencing of the four gang members of attempted murder of a police officer.

The gangs are sitting down in court waiting for sentencing.
Judge Even tho you use were attacking each other when a brave police office fried to do his duty you attacked him.

Judge you 7 years; you 5 years;  you 3 years; and you 4 years
John yes only 4

Court Officer removes the four youths from court following sentencing.

Health and Safety
I made sure the actors did not trip when we was filming in the alleyway.
I made sure that the filming was done in daylight and not in bad weather because it could have been unsafe.   When filming in the colleges media studio I made sure that we did not trip on wires and that the furniture was placed in the correct positions.

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We watched a film called Warm Bodies, which is a romantic comedy horror film where a plague has left the planet's population divided between zombies and humans.  The male character is a zombie and the female a human.   The film is being told from a zombie's perspective.

We had to look at the differences between horror and the romance comedy aspects of the film.   We made a scrap book on the differences between them, listing what the differences were (e.g . lighting, sound effects, clothing, location).   I thought the film ok, but not something I would watch again. I much prefer watching The Walking Dead which is a gritty drama portraying the life in the weeks and months following a zombie apocalypse.   The group this film is aimed at are young teenage girls because of the romance but boys may also watch it because of the horror.

The locations used by the the human and the zombies were an airport, abandoned buildings,  baseball stadium and nearby city.   The main characters in this film are two zombies (R and M) who wondered around various locations hunting for food as they constantly crave human flesh, especially brains.   The main human characters (Julie and Colonel Grigio) live with other humans in a heavily fortified, walled-off area just outside the city.  They spend their time recovering medical supplies and food from abandoned buildings.

The sound effects in horror sections of the film include screams, wind, animal sounds (dogs barking etc) and human crying. The difference between horror and romance sections in this film are the music, locations, characters and sound effects.  In the horror scenes the music is creepy, dark and jumpy.   In romance section the music is happy, emotions are loving and fun. Sounds used in romance section include talking, singing and party sounds.   The romantic settings include the city, a coffee shop, park, bedroom and the female characters prom. The additional characters in the film are the parents, lovers, friends and extras.

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On Tuesday we planned storyboards for our advert that we are going to shot on Friday. The storyboards entailed how many shots we are going to film. The shots are mostly long shot, medium shot, and close ups. The advert is 30 seconds long and is going to be shot on the side of the road.  The advert is about someone (Me) not having anything to drink and all the drinks are old or bad and then I get Oasis and that makes me amassed because it is so good.

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In class we were asked to pick three adverts that we liked and write about what the advert is trying to explain to the audience and what shots are being used.

The McDonald's 'First Day' Advert, Feb' 2012

In the McDonald's advert it shows a normal man who is at his first day at work. He is stressed out about all the things that are going on in his job but when he goes to McDonald's he can relax and have something to eat.  So the advert is saying to normal people to stop what they are doing at work and have something to eat at McDonald's.    In this advert there is a establishing shot, long shot extreme long shot, close up, extreme close up and over the shoulder shot.
The establishing shot in this advert is there to tell people where the advert is set and what it is about. The long shot is there to show the in tier scene. Medium shots in this were used to show the people speaking clearly.

https://www.youtube.com/watch?v=Qoav_fOFgb8

British Army Recruitment TV Ad 2014 - Army Life - Army Jobs

This advert is a British Army Recruitment TV Ad.  It is saying "There's more than one way to be the best" and that normal people can join and be the best they can be. People would join because they would to utilises some of the best training methods in the world, from live firing exercises to weapons training and logistical preparation.  People would be interested in this advert because it is talking to them and includes  everyone from all backgrounds.   The shots in this advert are long shots, close ups, over the shoulder shots and establishing shots.

The over the shoulder shot is in the advert to show the people watching what the scene looks like behind the people in the advert also the close ups show the persons facial expressions.
https://www.youtube.com/watch?v=sOhvjBwuix4

Galaxy Chocolate Ad with Arjun Rampal, 2013
This advert is telling people to get the galaxy chocolate bar by showing working women who stops to eat the product. It tells people that they can experience the taste of this rich chocolate. The shots in this advert are long shots, establishing shot, close ups over shoulder shot.

The establishing shot in this is to tell people watching what the advert is about and where it is.  Long shots in this advert are to show what is happening everywhere in the scene close ups in this advert are showing what the people acting in it are saying also this can be seen in long shots, medium shots and extreme long shots.

https://www.youtube.com/watch?v=gTTaV8Uasbs

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As part of a group project, we were  given a task of inventing a smelly liquid (aftershave).   My group consisted of three people.  As a group we decided to name it Nostalgia.  We thought about different names, but Nostalgia sounded like a mysterious old name.    We thought about a specific target audience and agreed on middle class men, younger end middle aged e.g 35 and 50. We looked at what these men lifestyles might contain e.g. adventure, cars, sports etc. and are ambitious and competitive in life. Using the internet we researched different names for the liquid and design of the logo for the bottle. The logo would be flashy that appeals to men who like cars.  It might the letter N that looks old style (scroll writing) or travelling fast.  We had to consider what the target audience needs were in their life e.g. if they were married, had children and  financially secure. We designed a bottle in the shape of a car gear stick with the lid being in the shape of a chrome gear shift knob. The bottle’s shape is simple with clean lines that are elegant yet stylish and unmistakable to this brand.

We thought this might appeal to men who like cars as well.   This product would be aimed at middle range of the market with the product costing £50 - £100.   The Scent will be Strong; Scent Longevity to be Long-Lasting (4-hours+); bottle size will be variable (50ml, 75ml and 125ml).

Demographics
The target group in this audience profile is male, lower middle age and middle class.  Ethnicity does not matter because all men like similar things e.g. car, sports, music, gaming etc. Their occupation might be professional men.   Demographically we aim to sell this product worldwide in department stores, chemists/pharmacies and Fragrance stores.  Hopefully we would aim to sell this product online e.g. Amazon to gain a larger audience.

Psychographics
The aftershave will promote a family orientated man, with a good image and the aftershave smell that appeals to both male and female.  The advertising ideas our group came up with was for the bottle to be in the shape of an old cars gear stick. The idea is saying that you are putting your life in gear, as life has its ups and downs and as the gear stick is one of the most important parts and puts the car in action, our slogan is “Put Your Life In Gear”.

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This provides interaction between the audience and the viewer. the above picture shows a long shot in Game of Thrones.

Examples of different camera shots are :-

Point of view shot

Shots from the characters perspective.

Allows the audience see what is going on through the characters eyes.

Effective way of telling the story from a characters view.

Weather shot

The subject is the weather.

Can be used for other purposes, e.g. background for graphics.

Nodding shot

Usually refers to a shot of the interviewer listening and reacting to the subject.

Over the shoulder shot

Looking from behind a person at the subject.

Below is an example of different shot sizes.

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On our first day at collage we did a 2-3 minute Snapchat video about the college, what we felt about it and what we liked about it. The video we made was a tour of the college showing the most exciting parts in our opinion.