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The ideology is heavily embedded into the lyrics of the song. She is essentially saying that she will wait for her love interest because she is so in love with him. This reinforces the female stereotype that women are fixated on having a man. It also reinforces the cultural hegemony ideology that females should wait on a man as he is the dominant sex. However, through Selena's voice of confidence as she sings very openly about this and through the mise-en-scene of her video as she dances and moves very freely suggests that she is her own person and she is not afraid to hide her feelings and thoughts. And this idea in fact challenges the hegemony.

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The screenshot above of Selena lurking at the waters surface enhances her captivating representation as only her dark piercing eyes are the focus. The blue lighting in both screenshots (above and to the left) can connote to peace, serenity and spirituality which is relatable to other shots in the video where Selena is dancing in vast open fields. However the colour also connotes to confidence and wisdom which Selena could be trying to suggest within the ideology of her music video as she is now embarking in her adolescence and putting the Disney star in the past.

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The Editing language in the video creates the contemporary modern feel. In the screenshot on the left the shot shows a ghostly double effect of Selena. This is captivating and engages the audience. It is fresh and new techniques of editing that attract the younger audiences and also relates to the  youthful pop culture.

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In the screenshots above Selena Gomez is seen to be dancing with a group. Through mise-en-scene Selena is once again made the centre of attention as she is the only one in the shot wearing red. The colour red has connotations of lust, sexiness, striking, confidence which is all conveyed through this shot.

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Through the use of this medium close up Selena Gomez is constructed to be beautiful and glamorous. Her hair and makeup conveys this. The context of the shot also portrays this as she is made to look charming and engaging.

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These two wide establishing shots show Selena Gomez to be alone amongst vast open fields and hills. Through this Selena becomes the centre of attention.

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Selena Gomez ended her contract with Hollywood Records to sign with Interscope Records. The record label promotes Selena and her products on their home page on the 'featured' tab.

The record label also has other pop artists including Lana Del Rey, Ellie Goulding,  Carly Rea Jepson and Pia Mia. This shows that the label knows how to work within the pop genre in order to maintain the artists success.

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When this single was released i 2013 Selena Gomez was signed with Hollywood Records which the album was released under. When Selena Gomez was signed to the label the company promoted her on their website. They posted recent photos, album covers, recent press releases etc. They also posted the links to her social media accounts all to make Selena Gomez reachable to her audience. This makes the gap smaller between her, the creative artist, and the consumers which ensures that the targeted audience feel wanted and in the loop. This therefore makes Selena Gomez a likeable pop artist which ultimately means a greater success in her career.

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Selena Gomez's music is under the genre of pop. The beat, the rhythm, the glamorous makeup and locations are all conventions of the genre. She is singing to the camera, another convention that the video is of the pop culture.

Selena is a feminine young woman and this is portrayed through her actions (dance moves), makeup and the whole content of her video.

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Selena Gomez's audience is dominated by young girls and women from the ages of 10 to 17. Selena Gomez used to be the lead role in a Disney Channel TV series called 'Wizards of Waverly Place' which can be a limitation as she has to try break out behind the shadow of her character. Through her music video she is shown to be mature which separates her from her teenage character in the show. However, because her Disney Channel show had so much success and teenage girls already viewed her as a role model she is able to bing across her fan base from the show to her new music career. The fact that she is a young adult now she is portraying that through her video to also attract teenage girls to her music.

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Selena Gomez is constructed to be a young beautiful and powerful woman through the use of mise-en-scene (lighting, props, sets, makeup, costumes) and the different camera shots to show the artist. These four screenshots to the left are the first shots the audience sees of her before the music has even started. There is diegetic and non-diegetic ambient sounds of the wind, fire crackling, thunder and lighting etc which all adds up to create a eerie and enchanting vibe for the video.

The first screenshot = She is represented to be beautiful and majestic in this close up shot yet she is conveying that she has a little dark side through the contrast of her dark hair which shadows her face against the light flares across the screen.

The second screenshot = Selena Gomez is represented to be very innocent in the medium camera shot yet at the same time sexy through her costumes and bright red lipstick. The fact that she is laying in a field of flowers enhances her sweetness because flowers are often related to being youthful and beautiful.

The third screenshot =  The artist is shown behind a bright flame conveying a sense of danger and empowerment.

The fourth screenshot =  The close up camera shot portrays her to be sexy and powerful through her facial expressions and the red lipstick and costumes. Her eyes draw you into the video.

Selena Gomez is very compelling throughout her video. In the different shots she is represented to be just enough sexy and just enough sweet to create the perfect combination which the audience loves.