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Red bull use the red in their writing and pictures of the Bulls to show that the drink is dangerous and very powerful.
I'm the red bull advert it shows a person drinking red bull and developing wings, the company are possibly trying to show that the drink can have unnatural affects on people which could be why they use red in their logo as a warning signal to the people that are going to drink it.
The person growing wings in the advert could also be showing how much energy the drink gives people.
They use bold red letters in their logo to show that the company is modern and a powerful company.

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NASA portray

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Company I've choose is Snapchat
Symbolises happiness
The colour yellow stands out more than any other colour which makes this logo easy to recognise
It also shows creativity
The fact theat they've not used any writing shows that the company is trying to keep their products simple so that its easier to use

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Fed Ex are a company that specializes in delivering items and are one of the biggest, if not the biggest, delivery company that exists.

They use Purple in the Fed part of the logo to represent that the things that they deliver are delivered in a luxurious way and not just thrown around. They use orange for the Ex part to represent that they innovate as a delivery company and are always coming up with new ways to deliver items around the world.

They use a modern Font as they want to get make people think of them as a modern delivery company with new innovative ideas. they don't use a serif font as this would make them seem to be an old company. They also use a very bold font that helps the logo stand out from other logos.

They have an arrow hidden in their logo where the E and X connect to help represent that they deliver things to different places.

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This company presents themselves through their goodness, determination and loyalty with the colours white, red and blue. EA sports develops many games such as FIFA, Madden NFL, NBA Live and much more.

EA has been around since 1982 and uses a combination of serif fonts to show how much the games have developed, especially FIFA being one of the most popular games in the world.

They use the colours red and blue on a white background to represent most of the teams in these games as they are the most popular colours. Also the circular shape of their logo gives the idea of a clubs crest and defines them as a company that makes sport games even further.

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The company Netflix presents themselves as mysterious but also passionate about their company through their use of colour.
The bold font suggests they was to stand out and are fairly modern.
Netflix are trying to portray a professional company.
I think they should have used lighter colours to make it appeal to a wider audience and make the site more welcoming.

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I chose this company as the logo matches exactly what the company is about, the black and white show that the company is exclusive and very surfisticated. The Serif font also shows that the company is an old company, this showing they have a lot of experience in jewellery. The fact that only capital letters are used shows that this company is trying to stand out from the other jewellers. The emblem inside the logo gives off the impression that the company is posh as the font used in the B is a very fancy company.

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The company I have chosen is Beats by Dr Dre owned currently by Apple.

They have used red in their logo to portray a feel of energy and excitement, this is because they only produce head/ear phones and speaker. All to do with audio which gives a sense of excitement when in use. Also they advertise 90% of their products with famous sports teams such as the All Blacks ruby team. It shows strength and reliability as it is endorsed by only sports men.

They have Sans serif font showing their youth

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Logitech's Blue color theme can be found throughout their website. On all aspects of their websites, this, as well as being their main color shows integrity for their products.  When clicking on any item, they present the item on a large blue background once again, this is to reinforce the idea that their products are reliable and useful. Although their products on the general browsing page are shown to have different colors, this doesn't represent the product but rather to make the company stand out and allow the website itself to be more vibrant with the heavy use of contrasting colors.

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The Ford logo has a blue background which shows the strength and durability or the cars. It also has grey font which shows the formality and balance of the cars. The font also shows that the company has been around for a long time as it is not a modern font.

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This company presents it's self as a fierce, powerful and mighty. This is why they use the bull on their logo, as it's strong and fearless. They use black as one of their fonts, because Lamborghini want to make people see that they are a powerful group and if you don't tame the beast death is round the corner. Lamborghini use the bull to represent their cars as powerful and unpredictable, The shape of the logo is in the form of a shield which shows that Lamborghini make tough long lasting supercars.

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They have used the colour green to portray nature and purity. their aim is to ensure the customer that this is the right place to check your pet's health. The animals in the logo present a vibrant atmosphere, as they are enjoying themselves, which shows reliability to the customer. Also, the logo is larger in length which shows that the pets they take care of last for a long while with a healthy lifestyle.

The use of "VIP" in the logo shows that they prioritize their pets to ensure they are at their best possible health.  Moreover, the use of the bold white writing in the logo shows that they use pure method to improve the health of pets.

"Fussy feline gone off her kibble? Or do you simply want to give your cat a bit of variety? Visit your local store where our trained Nutrition Consultants can advise you on the best diet for them."
An issue is that they don't include prices of the treatments or check ups. Moreover, some people might not be able to visit a store and this company has no online service which limits its usefulness.

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This company presents themselves as a very competitive and dangerous company whilst also portraying their company as sophisticated and the best of the best.

The logo is mostly black giving the logo a sophisticated look however also includes a lot of red within the logo, which identifies the logo as dangerous and great competitor in the industry. The logo is also shaped like that of a shield which represents protection and faith, presenting the company as caring and reliable

The logo's font is white, presenting the products as pure and the best of the best. The font is also in big bold letters, making the logo stand out more and  look like an industrial company. MSI produce parts for a PC including Graphic cards, Motherboards and more!

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Due to Shell Oil being such a globally well-known company they have to make sure that their brand represents the organisation as not only powerful but also trustworthy.

The yellow and red colours within the logo represent the size of the organisation in a very good way as they are bright and stand out immediately. The heavy border around the shell also contributes to this as it makes the yellow of the shell stand out even more.

The lines that come from the border also lead to a central point. Making the shell the main focus when seen. As the name of the brand is also the name of the main image, the logo more or less speaks for itself.

However, the name of the company is there just in case you couldn't work it out already and this makes the brand more prominent; because the lettering isn't all in capitals, it is easier on the eye and gives off a warm feel - a sense of security. Making the customer feel safer to purchase the product

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The company I've chosen is Logitech.  This company specializes in PC Peripherals mainly however they vary into some others such as car phone holders or mobile phone speakers.

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The company I've chosen is Logitech.  This company specializes in PC Peripherals mainly however they vary into some others such as car phone holders or mobile phone speakers.

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The company's main site shows a background color behind the main logo of blue. This color is being used more and more by technology based companies as is represents.

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Think of a company.

Have a look at their logo

Produce a padlet note that explains their intended ethos.

What image are they trying to portray?

Do you think they get anything wrong?
Include an attachment to brighten your discussion. (e.g. Video, URL, Article, Image)

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This company presents themselves as a luxurious, yet traditional company through the use of both colours and fonts.

The combination of serif fonts and a hand drawn signature suggest the exclusive shoe company is individual but has a lot of heritage.

They use a classic combination of black font on a white background with hints of red to keep in with the theme of tradition. This also has strong connotations of their French heritage, as the founder Christian, is French.

If anything, the red should be promoted more in the actual logo, as it is iconic with the company.