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Today i edited my print based piece in the morning which came out fantastically in my opinion, it took some time to do but i used photoshop to make the reds look deeper and to make it look more professional and it has come out great. the slogan looks nice aswell because i used a colour mask to make the word 'drink' look like liquid so that was great. lastly today i completed my evaluation which was mostly about my final pieces and the journey i have taken. i have found it very interesting to have done this project and i am already mentally preparing myself for the one i plan on doing in the future.

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Today i finished all of my print based shots and they look very hopeful in my opinion, the liquid was very had to work with and especially with the safety risk but we some hard work i got some very hopeful shots and i am going to use them soon. i have already chosen out my favourites so they will end up being the ones i use.

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today we finalised our editing and it all came together very nicely. all classes came together in the university lecture hall and we screened the videos to get each others opinions and it was very interesting and inspiring to both hear people give feedback on my own work but also to see what other groups were able to do.

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Today i took the day off from my print based advert and focused on helping the editor in my group with the green screen work because although i haven't ever done it before it was a great opportunity to learn new skills and now i know how to key objects out and make them seem bigger on different shots, this was a very useful task in my opinion.

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Today i carried on with my print based adverts and i got a lot of work done, i did a trial run of the shot and it went very well, i have come to the conclusion that i only want one backlight and nothing else which will help me to achive the dark and deep effect which i am going for. i plan on starting on this very soon.

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Today i was once again not going to be under much use so instead of getting not very much done i decided to start spitballing with my print based idea. i am very impressed with some of my ideas and have made a mood board to help me. my favourite idea was for a glass to be smashed on a table with wine/blood around it with the phrase 'don't drink, think' written around the shot. i look forward to making a start on this.

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Today as a group were very productive however as myself there was only a certain amount that i could get done because most people were focused on getting the editing done as with my role comes a lack of editing. however straight after college once again i was in full use with another and last recording session where we visited a house to film at, a pub and a green screen room which was all very amazing. today i have learnt a lot about the cameras and just all around media technology.

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Today went quite well however we ran out of things to do very quickly. because are actors have awkward availability meaning that during college hours we can't get very much done therefore we are going to need to get the work done outside of college time which isn't a problem. after college we found out our actors were free so we all met up at college and recorded in a few locations. the actors were very professional and i am very impressed with the way the shots have come out.

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we now defiantly have confirmed with out actors on times and dates and we sat down with one of them and spoke about the project as a whole the story line and due dates ect. we sent them the script over email to allow them some time to get used to it and they both seem very excited to get their heels in. so far i am having a lot of fun in the project and can't wait to see what it will bring.

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we have now got majority of the paper work done and are now looking forwards to starting production and getting creative, i have been doing things like the location forms and things like that. we have found some actors that we could use however they aren't going to always be available when we are going to be so this could be a problem however we will need to make it work and become as flexible as we can to make them feel comfortable.

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Today we mostly focused on paper work. we have been just getting ready for production mentally by planning what we want to do. our main thing however has been getting the preproduction done so we can get things cracking. We started looking at actors, equipment we would need and contacting the council to do our recording. we are making very good progress.

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First thing this morning we was taught how to use Padlet and what it can be used for. Then I learnt about different camera angles and tried to remake scenes using those angles. We completed every one and i have come to the conclusion that I defiantly prefer making videos over taking still photos. Also we learnt about different types of genres, sub genres and rules such as the rule of thirds. lastly we learnt how to use the cameras efficiently and edit the settings such as manual focus and white balance. All in all I found it quite easy because i have done most of the things.

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Today we was with cliff all day when we learnt about story boarding, shots, lighting, uses of tripods, the rule of thirds, the importance of certain angles in certain scenes. then we went over yesterdays practice shots to get an understanding on what i did well and should improve next time. for this task i came to the conclusion the that i need to focus on the rule of thirds to ensure it looks easy on the eyes. then we attempted to recreate a scene from the film 'the room'. this meant that i was able to use a variety of shots in an actual scene. this went very well and i feel it has allowed me to improve me

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Today in class we learnt about denotation, connotations and the art of semiotics. To learn about denotation we looked at a powerpoint, went through some examples such as the simple word of ship and how when you hear that word you imagine everything linked with ships and what it looks like. Next for semiotics we looked at some traffic light which was very intersecting because some things that you don't intentionally realise you link, you realise then. Lastly we looked into the different types of lighting, different types of three point lighting, which include back light, fill light and key light which all can be arranged in different ways and at different levels to be able to create happy, sad, mysterious and many other themes in the piece.

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Today we did theory all day for things such as hypodermic needle theory and uses and gratification which are 2 contrasting theory. HNT is about passive audiences consuming a piece of media and using it as an influence to their everyday lives. An example of this would be somebody playing a video game like Grand Theft Auto and then going out and speeding because that is the kind of thing that they do in the game.  The UAGT loosely` means that ever single consumer has a choice of what media they are consuming and how is effects their life. Additionally it means that they don’t use it in their everyday life unless they actually want to.

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For todays lesson we were learning about analysing media and understanding the theories we learnt yesterday. by doing this i improved my analysing skills and also gained a better grasp of the theories themselves. additionally we took a slight break from the desk work and went down to the studio to practice with low key and high key lighting with still photography. we took portrait photos of faces to practice with black and white backgrounds but also used flashes at different powers to practice with it.

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today we mostly ofused on enhancing out research skills whilst looking at primary and secondary research. to do this we looked at many different types of social action ads including smoking, drink driving and speeding. We learnt about what kind of things can make them feel more hard hitting than others and exactly what properties make them seem more realistic. then we analysed some of them writing about 2 video based adverts and one still print based which meant that it has was less effective but more factual. additionally we learnt how to do some primary research like questionaires so to practice this we made our first one about the adverts we had been analysing.

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today we were trained on
how to use photoshop. we
learnt to use tools such as cropping, selection, layer effects, layers themselves and many other things. to start off with we took photos which we had previously taken to learn about lighting and attempted to change the meaning and atmosphere around them. To make a photo seem happy you can edit a brighter and yellow light to make the photograph seem brighter or to make it seem more deep and depressing you can make it dark, add more shadows and take away bright areas. then we learnt how to add text and wrap it around objects as well as create filters with and without gradients.

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today we mostly focused on getting production fully up and running ensuring we had access to all the appropriate sheets to get to making the advert itself. also we got into contact with out actors to make sure they were still okay to meet at 4 and record until 5:30 which was perfect for both them and us. the recording after college went perfectly where we recorded the 'shot' scene which was done in the complete darkness and the 'fired' scene which was done in the open plan office space which was perfect. Sadly the first few takes of the 'shot' scene didn't go too well because i wasn't completely clear with how to focus in however with a little bit of practice I realised you can zoom into the subject to get the best quality then zoom back out.

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Today we started by talking about the different types of research including quantitate and qualitative aswell as learnt why research is important to the media industry. additionally afterwards we edited some previously recorded footage with dave using premier pro. i learnt how to link and unlink media, cut and stretch videos and also add effects to the video. Whilst doing this i realised that the sound on the videos isn't unto scratch, it sounded very muffled and echoey, so next time i plan on using a separate mic to ensure the sound quality is how i would like it to be.

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Today, we had to do vox pops on the high street to get a full understanding of primary research and what asking the public is all about. we only got 2 people who we could interview so that would definitely be a weakness to the Vox Pops technique.
Also we made questionnaires on survey monkey which was surprisingly easy. For this we once again went through the same adverts that we had previously used and asked the surveyors to answer questions such as 'which advert do you prefer?, which is more effective?, and do the adverts make you feel scared?. by doing this i will get a lot more results and a lot better analysis of the infomation.

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Today we were all set the task to come up with some ideas for a video and print based advertisement which needed to be social action based. for this i chose to do it about road safety and more specially about phone use near roads. my idea was to have a young group of friends walking across a road and 2 of them are on their phones at the back and sadly they don't realise a van is coming towards them i created a powerpoint to spit ball my ideas and also had to prepare a presentation to show why my idea would be worth while.

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Today we got into a group with 2 of our tutors and had to present out ideas to the rest of the group which we prepared yesterday. everybody's ideas were very impressive and it was interesting to see all the different approaches people were taking to either make the advert hard hitting or to make it persuade the audience instead. The feedback that i got was good for the idea and the shots however the editing seemed very challenging due the need of a green screen and the green screen room wasn't available for use. as far as the pitch itself when i feel i remained very relaxed, calm and was able to give lots of information on the subject.

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Today we got ready out production groups to create our adverts, we picked an advert we would like to do that challenges us but also can give a powerful message. Then we all chose who would be in each group to ensure we were all using all of our skills being used to the best extent.

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Today we were with out technical tutor to learn about sound operating and all of the equipment we could need to use. this was to ensure that once we start production we could easily record sound without any problems and ensuring it was in good quality. for this also i learnt how to use a clapper board efficiently as well as how to line up the audio to video using the clap. we went out and recorded a short video with a basic script to use the sound equipment including out tescams and boom stick/shotgun mic.

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Today we all met up with our production groups for the first time to speak about job roles, the advert itself and the general message we would like to follow. in my group i had Sam as director, josh as editor, Tabitha being the producer, Michael as the sound recorder and myself as camera man which I'm very happy with because i know the basics of how to work the framing ect. however it means that i can push myself in respect of the angles and what i want in each from. this means i will be working closely with the directly to get exactly what he wants out of the shot. the advert is going to be about drinking abuse to it will be very interesting to see the final project.

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Today was very interesting because as a group we were able to bounce off of each others ideas and get to the place where we would like to go. Although the our director was absent he were able to manage without him to begin the story board and other preproduction stages meaning once we are ready for production it can run as smoothly as possible. also we looked through the story board to see where we were planning to record and got into contact with the appropriate people to get permission including the local authorities and a local pub owner. thankfully we got the ok from everybody we needed it from.

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Today we edited our final peice. We started off with the time lapse which we needed to open the background, speed it up, move over to the actor, key him out and import him into the background. This took us a very long time because we needed to wait for the files to render.

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Today in college, we started out evaluation which took me majority of the lesson. this was mostly about making my projects better for the next time but also speaking about how my own and others criticism can make the project better and look more professional