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LUSH
Quality : Very good quality of product and has many variety of products
Variations : Has many variations of product from bath and shower to make up.
Price: The price range is from RM 30 to RM 500 varies from the type of product and quantity. Good quality product. Vegan , Handmade and recyclable packaging.

The Body Shop
Quality : Good quality of product less variety of products
Variations : Focuses on Body and face products.
Price: Products price range from RM 15 to RM 200

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Make up

Jeffree Star Cosmetics
- have very good quality of products and a variety of products.
- different shades and colour ranges suitable for everyone
- Mid range prices for high and good quality product

Kat Von D Cosmetics
- Mid ranged quality and more on eyes and lip products
- variety of products ranging from eyes face lips and even brushes
- mid range affordable prices for products with decent quality

Outstanding Proposition

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Dunkin Donuts

Quality: Chewy dense dough, nice even coat of toppings, very filling

Variations: 50 over flavours of donuts, some of which also come in mini sizes and some made vegan.

Price: RM3.60 for 1, but RM34.70 for a dozen donuts

Big Apple

Quality : Light chewy dough, toppings tend to slide off the donut once grabbed, not as fillings but still fills you up after maybe 2 donuts.

Variations : About 20 over donut flavours, some of which also come in mine sizes

Price : RM3.60 for 1, but RM39.00 for a dozen

Outstanding Proposition

Not only does Dunkin Donuts serve many different delicious flavoured and differently sized donuts, but they also offer other quick and on-the-go baked goods such as breakfast sandwiches, and cookies. Along with those baked goods comes a variations of drinks to compliment those them with, such as hot/cold coffee/tea, and other soda's for your kids.

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BEIN sports
- Streams more than 5 top football leagues to attract more audience and with a price of 1800 QAR= 2000 RM a year
- has all kinds of sports streamed as well.
-  Started competing with Netflix on streaming movie and for a free fee if you are subscribed to the regular football season.

sky sports
- only streams limited leagues and they make you pay per game not per season.
- has only a small range of audience most of them from the UK.
- more expensive than other streaming platforms.

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Hijab/scarf
Duck
- Have different kinds of fabrics and design that are suitable for going out, casual hijab outfit and suitable for fancy event.

Naelofa Hijab
- Did not have many design mostly are plain, even when it have design it doesn't have many choices of the design however the brand have hijab style that are suitable for sports.

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Huawei Smartphone

Unique features:
- it has special interface called Emotion, which is the improved version of Google Android. This means it allows for better optimization on fitting the Android Platform.
-it has very good camera features incorporated for most of its products, for instance, the P30 pro camera can product very good target exposure and punchy contract, even down to very low light levels, and meanwhile can be purchased using relatively lower prices as compared to other competitors like Apple.
- Huawei smartphone is mostly thinner than other smartphones brand, and thus easier to be carried by the users as it is lighter in weight
-the design of Huawei smartphone looks decent and high-class, which is looking attractive to the smartphone users, especially the young generations

Its competitors:
The main competitors of Huawei can be a lot, but can be mainly related to Apple, Samsung and Oppo, as they are all popular smartphone brands in Malaysia

The product/ brand’s outstanding proposition against the competitors:
-The price of Huawei smartphone is very reasonable and affordable for almost all the income group people, especially suits for the lower level income group.
- Huawei is known as the one of the best hardware providers in the world, and thus its quality and durability are extremely high and stable to the users.

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Lifebuoy

Dettol

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Razor mouse
-Look flashy and impressive
-Overpriced

Logitech mouse
-Last longer
-Affordable price

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Libasse:
Each piece is is designed and handcrafted to every detail. The boutique focuses on designing traditional kameez (a long tunic worn by many people from South Asia) and works with mostly muslin and jamdani fabric. They work with the traditional block prints. It carries a more heruitagal touch.

Sahar Rahman Couture:
Every outfit in this boutique is handcrafted to every detail as well. This boutique designs and sells kameez's too however the difference is that each piece at Sahar Rahman has a more modern touch to it. They mix up bright colors and have a fusion touch to mostly every outfit.

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Starbucks
- The locations of Starbucks are planned with clients' comfort in mind. It's a place for people to focus, study and relax with friends.
- Starbucks will always focus on high quality drinks. They have cold brew, many healthy options of drinks available and many dairy free options.

Dunkin Donuts
- Dunkin Donuts specialises on nontraditional food which is sells faster than Starbucks.
-Their drinks are so much more cheaper than Starbucks, even when the quality of drinks and food is still good.

Outstanding Proposition:
Starbucks' customers are their top priorities. They will always serve their best quality drinks, with the best environment for every customer.

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Canon
-The parameters are highly authentic. Many camera parameters are written very well, but the actual performance and parameters are very different
-The picture has high definition and contrast, which makes people feel very clear, allowing you to modify the photo with enough room for modification
-Although some models do not have the full functionality of other brands, the imaging quality is better than other cameras under the same settings

Sony
-The cheapest full frame. The biggest advantage of Sony is that full frame is cheap.
-Portability. The camera that can be taken out is a good camera, and the portability of Sony is unmatched other brand.

Outstanding proposition: The price of the lens. Canon's low-end lenses are relatively affordable and cheaper than other brand. Canon has high lubricity, medium color and low noise, which is more suitable for portrait shooting.

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UNIQLO
- Higher quality fabrics used for clothing and longer lasting
- The price range is reasonable as it is on par with the quality
- The store is cleaner, brighter and tidier. All items can be seen and employees are efficient in helping customers.
- Caters to a wide range of audience, from baby clothing to winter clothing as well as professional work attire.
- Clothing is more universal and up-to-date with more neutral tones

H&M
- Cheaper in price range but lower quality fabrics. Some or most clothes are thin and easily torn.
- Physical stores are dull and compact
- Focuses on more modern and trendy styles as it offers more crop tops, leggings and 'street-style' clothing rather than daily wear
- Clothing styles constantly change to cater to current trends

Outstanding Proposition:
Collaborations such as Hana Tajima and UNIQLO U that is inclusive for everyone

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Apple AirPods:
- It have solid battery life, good sound, good connection, fast pairing, wireless, it is easy to connect with your phone, water proof, many features, such as auto-pause or the ability to have noise cancelation, and a great microphone.
- The design of Apple AirPods is premium, it has wireless charging, the AirPods charging case will take about an hour to fully charge, once you place your AirPods in side the case it will take 20 minutes to charge fully. A fully charged case can recharge your AirPods three to four times.

Samsung Galaxy Buds:
-  The sound is decent, doesn't have noise cancelation, battery life is good too, wireless, it is easy to fit in your ear, not water resistance, the earbuds is not suitable for use in water.
-The charging case provide limited choice of wire, and the compact charging case offers USB-C and also have the feature of wireless charging. The sound quality is decent. The Design is normal.

Outstanding Proposition
Apple AirPods is easy to get up-and-running, also far more comfortable and come with a range of new features, including adaptive EQ and, their headline feature, noise cancellation. That's why they made our round-up of the best true wireless earbuds of 2020.Apple product and the brand does not manufacture cheap products. The battery is good, AirPods are a good choice since the connection never drops and the battery life is longer.t Plus you can also charge the case wirelessly with any wireless charger.

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PlayStation 5
- Has 2 different variations (Digital or normal disc reader)
-A different look that captures the eye.(Unique design)
-More exclusivity ( AAA games and indie games)
-Has stood the test of time with minimal to no hiccups(No consoles breaking down)
-Exclusive subscription to Disney+ and Netflix for those who love to binge watch new shows as well as playing God Of War.
- Almost backward compatible
-Sleek design

Xbox Series X
-Has 2 variants that change the outlook of the gaming console itself
-Is more capable in producing higher frame rate
-Controller ergonomics is voted to be the best for longer play times.
-Backwards compatible
-Cubed design

OUTSTANDING PROPOSITION
PlayStation has garnered a huge following for many years and have a longer shelf life ( Customer and warranty support)
Furthermore, it’s sleek design can be placed vertically or horizontally to fit into any entertainment centre and will catch the eyes of all who gazes.
In addition, the benefits of having Netflix and Disney+ during the pandemic and lockdown period is a great forethought that makes this console a great option for movies or a new series that’s not available on other applications.

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Online Shopping

Shopee
- has more than 1 language (English and Bahasa)
- shipping is cheaper and faster

Taobao
- only for consumer that understand mandarin (very limiting)
- shipping are more expensive and slower because its overseas

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Monami 153stickvivid pen
-This is a ballpoint pen so it doesn't smudge easily.
-This pen writes smootly
-There are only black pens in this design.

uni-ball signo 0.38mm pen
-It's an ink pen that spreads easily if you write it and touch it right away.
-It's more expensive than Monami.
-This pen has many colors as well as black,blue, and red.

outstanding proposition
-Monami is used very smoothly, while the Uni-ball is rough

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Tea Live
- Has 50 flavours
- Strives to be more sustainable with being Malaysia's first strawless bubble tea cup
- prices range from RM 6 to RM 15

The Alley
- Up to 35 flavours
- Tapioca pearls made by hand
- price range from RM 8 to RM 16

Outstanding proposition:
Tea Live has options for coffee drinkers and tea drinkers with having multiple different types of coffee drinks and tea drinks.

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nike:
- has grown to play a big part in the sports world for many years
-built: has created a large shoe empire in the sports industry, nike's shoes are usually lightweight and durable
-quality: their products are always top notch when sold.

adidas:
-has turned out to become a very tough competitor for nike.
-built: Adidas goes by their motto of "whatever nike can do we can do it better", but does not sell as well as nike does
quality: Adidas uses modern day technology on their products like 3-D printed soles ,their products are too long lasting.

Outstanding proposition:
-Decrease in the price of products to allow a wider range of classes in the society to benefit their products. Adidas will benefit from this to increase sales.

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Razer headphone :
- more sound performance for gaming but lesser sound quality
-lowest frequency : 20Hz
-highest frequency : 20000Hz
- do not has a neodymium magnet

Sony headphone  :
- more sound quality
-lowest frequency :4Hz
-highest frequency : 40000Hz
-has a neodymium magnet

outstanding proposition :
-  lower the price ofc :l

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L’Occitane:
- A COMMITMENT TO NATURE.
To help protect biodiversity, their products are developed as sustainably as possible.
- A TRUE PIECE OF PROVENCE.
L’OCCITANE has reintroduced an iconic piece of heritage by planting 15,000 Almond Trees. The natural bounty of these Provencal almonds fills our deliciously scented Almond collection.

Estee Lauder:
- Infusing creativity and innovation throughout all aspects of the business, from product development to packaging, sampling to selling, marketing to merchandising.

- The body wash softly cleanses the skin, while lightly scenting the body

Outstanding proposition:
L'Occitane always strive to use natural, traceable, high-quality ingredients (AOC controlled-origin, organic agriculture), which they source from local farming networks or sustainable development programs.

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APPLE
- Consistency and Ease of Use.

- Variety of Accessories and the Apple Store.
- Accessibility and Settings.

HUAWEI
- Doesn't Support Google Play Services. In contrast to the earlier times, the Huawei phones do not maintain google play services

- Heavy Weight.
- No Screen Protection.

Outstanding proposition: APPLE

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health drinks

bournvita
: has more flavours
: high in folic acid

proposition: helps in the overall development and not just physical growth

horlicks
: options for adults
: higher protien content

proposition :

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Dayang Nurfarzana

Pizza Hut
- Price =  More expensive than Dominos
- Their side dishes are better and have more variety compared to Domino such as garlic bread, mojitos, smoke dell wings and others.

Domino
- Price = Cheaper than Pizza Hut
- More options on the pizza compared to Domino such as the shape of the crust and the thickness of the pizza.
- Generous with the amount of toppings they provide on their pizzas

Outstanding Proposition: Their pizzas have a lot of options that customers can pick from and customize to their own preference

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Bath and Body Works:
*More scents- aromatic
*popular
*expensive
*unique bottle shape

Tanamera:
*Cheaper price
*Smells rather delicate
*uncommon
*regular cylinder shaped bottle

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Bose- headphones
-High quality material and built to feel feel comfortable and long lasting.
-has one of the best audio quality on the market and made to be able to make changes to the audio to your liking.

Beats- headphones
-made of cheaper material and made to look fashionable not for comfort.
- audio quality not of the best on the market and over-hyped by celebrities and advertisement.

outstanding proposition: Bose have made a pair of sunglasses which has open ear audio as well as in built microphone into the sunglasses. Never have you entangle your ears with your sunglasses and earphone wires again.

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Kiehl's Calendula Herbal Extract Alcohol Free Toner
- It help calm, soothe, and refresh skin.
- Combination and oily skin can benefit from the toner that gently balances skin’s natural oils and removes any dirt, debris, and residue left behind by the cleanser.

Innisfree Green Tea Balancing Skin EX
- It controls skin's oil-water balance and gently hydrates skin to keep the skin healthy
- Its viscous texture absorbs smoothly into the skin, leaving it with a fresh and comfortable finish

Outstanding proposition
- It can be used for sensitive skin as its most ingredients used are nature and less chemical substances.
- Its gentle yet effective alcohol-free formula is infused with handpicked Calendula flower petals.
- Alcohol-free toners are ideal for normal to oil skin, which you don’t want to expose to harsh drying ingredients.

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Coke:
Two Unique Features:
1) has a vanilla raisin, molasses taste to it and have more sodium than Pepsi, so that it tastes less sweet than Pepsi.

2) Coke focus more on advertisings and their advertisements were friendly and remind us of family, friendships, and other associations. (family-friendly brand). Coke cares about the relationships with its customers.
Therefore, Coke gains more popularity than Pepsi.

Pepsi:
1) has a citrus, lemony flavor and has more calories, sugar, and caffeine than Coke, so that it tastes sweeter than Coke.

2) Pepsi's has their target audiences for their advertisement such as teens and young adult customers. Therefore, they feature some young celebrities frequently in their ads to get attention from the audiences.

Outstanding proposition:
Coke was a healthier choice than Pepsi since it tastes less sweet than Pepsi. Furthermore, Coke focuses the relationships with their customers and they create a sense of friendship with their audiences.

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Massimo
- High quality breads that baked wheat germ with unmistakable Italian passion.

- The price of Massimo bread is cheaper than Gardenia.

Outstanding Proposition
Massimo savour the nutritional goodness and benefits of wheat germ that it is indeed a food source with many health benefits. Whereby it is more healthy and its perfect for everyone with morning coffee.

Gardenia
- Soft-textured loaf with a tender crust and distinct taste.
- Large-scale bread manufacturing facility that is fully automated and computer controlled.

Outstanding Proposition
The brand that most Malaysian love. A wider range of their products which customers can choose different flavours of what they want. ex: fluffy buns, sambal billis buns, etc...

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Mc Donalds
1) McDonalds is more famous than Burger King and former has a wider presence than Burger King.
2) McDonalds concentrates more on the quality of the service than the speed with which dishes are served.

Outstanding Proposition: Quality, Service, Cleanliness & Value for money which means we focus on providing our customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.

Burger king
1)When comparing McDonald's service to Burger King's, the service at Burger King is faster.
2) Burger King is known to provide the customer with more choices than McDonalds.

Outstanding Proposition: At the end of 2019, Burger King amplified its rivalry with McDonald's by positioning its Whopper burger as the bigger and better option over McDonald's, rival Big Mac burger.

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Nike sneakers
-Collaborations: With collaborations of Travis Scott, Jason Chen, G-dragon,
-Creativity: Dunks, Jordans  and etc. with different collaborations and colorways that hype up the sneakers which can be purchase from Nike SNKRS. Nike also released Air Mag Back to The Future with Adaptive Fit technology that helps you ties the shoe automatically.

Outstanding Proposition:
The Dunks have been the most hype sneakers for a few years now, being able to collaborate with Nike would make good sales.

Adidas sneakers
-Collaborations: Kanye West Yeezy and most recently Jerry Lorenzo's
Fear of God, Pharell William's Human Race and etc.
-Comfort: Adidas have been making comfortable sneakers. Yeezy, human race, ultraboost and etc. have great hype over the past few years as streetwear and sport shoes.

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Colgate
- Colgate manufactures and distributes household and commercial cleaning products, dental and other personal-care products, and pet foods.
Contains Sodium fluoride which helps prevent cavities (which is very common these days)
History- William Colgate founded Colgate.  The price of colgate is around RM10 (keeps changing but around that)
Strength: Efficient supply chain
Weakness:

Pepsodent
History- American brand. Contains Pepsin which helps in digestion.
History-  Founded by Claude C. Hopkins. The price of pepsodent toothpaste in Malaysia are around RM5 (keeps changing but around this figure only)
Strengths:

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Intel:
- Only unlocked processors that suffix end with a K are overclockable.

-Intel processors are more power efficient than AMD. It performs well in game than overall tasks than AMD.

AMD:
- all AMD Ryzen processors are overclock-ready

- AMD's enthusiast level processor Ryzen Threadripper 3990X with 64 cores and 128 thread is capable of overclocking up to 5.5GHz

- Gets more performance at a cheaper price. The price-performance ratio of the AMD Ryzen is very good.

Outstanding Proposition:
AMD enthusiast level processors have overtaken a higher multithread performance since 2017 compared to Intel enthusiast processor but however Intel has taken the multithread performance lead for a while before it was beaten by AMD

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ZEBRA MILDLINER HIGHLIGHTERS

-Ink quality: They don’t smudge as much over gel pen inks.
-They have a wider range of colours, including light grey.
- Built: The built is slim and compact.

STABILO BOSS PASTEL HIGHLIGHTERS

-Ink quality: They don't cause much smudge either.
-The colours are soft however limited.
-Built: They are larger chunky traditional highlighters.

Outstanding proposition:
-Extra colourful compact Zebra highlighters.

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Apple Inc - iPhone
- Has a ecosystem that is connected with their different lines of products that enables seamless interactions.
- Has a unique OS (Operating System) that only iPhone has access to.

Outstanding Proposition:
Enables seamless interactions between Apple Inc devices. Example would be copying words on the iPhone and it will be automatically be copied to the clipboard on other Apple Devices such as the Mac.

Samsung Group - Galaxy S
- Has a open operating system that allows users to have more freedom in tinkering with the OS.
- Has external storage. This allows users to extend their storage if needed.

Outstanding Proposition:
Allows users to have more freedom with their devices.

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Moleskin Notebook
- Moleskin collaborates with other brands/labels? creating interesting notebook designs in a wide range of choices . For example: a Harry Potter themed notebook line.
- Books are thin making it very light and easy to carry around.

Travelers Notebook
- Travelers notebooks have one design in only a few different colors.
- Books are thick making it less convenient to carry around as it's heavier.

Outstanding Proposition:
Harry Potter limited edition collection.