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The main vision we had for this campaign was to show that clean water access should be a right of passage, and that access to clean water should not be difficult. Through our campaign we hope to bring awareness to this issue and make a difference. The title “EarthBottle” was created because we had the idea of creating a water filtered bottle that uses a portion of its profit to help with clean water access. Consumers have the choice to either purchase a bottle for themselves and a portion of the proceeds will go towards clean water advocacy or they can purchase another water bottle that can be donated to an area in need of these resources. We also provided information on areas that do not have clean water and how they are making a change to clean the water.

-Natalie Brennan

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This was a very unique and engaging class. Some of the things that we enjoyed the most included being able to collaborate each week with each other to come to the common goal of promoting the brand that we created together. We certainly had challenges as it was difficult to be able to find common times that work for each of us each week. We definitely learned the most about the logistics of executing a digital campaign. This includes looking at analytics and changing plans and strategies in order to get as many impressions of our brand as possible. If given the opportunity to do something differently we would try to gain more impressions and outreach earlier in order to grow a larger audience.

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We are EarthBottle, a non-profit initiative dedicated to providing water filtration devices to people without access to clean, safe, drinking water.

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We are based in Pullman, Washington. EarthBottle works on a global scale to provide necessary resources to the estimated 2.2 billion people without access to safely managed drinking water.

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We utilized platforms like Twitter, Instagram and Weebly for our main digital channels. All of our digital channels aim to bring awareness to the fact that one in three people globally do not have access to clean water. We are an organization that provides water filtering bottles,  advocacy, information, and resources for areas without clean water. Our website is designed to be easy to navigate so people could connect with us and become interested in our mission. We want to advocate for the sustainable development of clean water and sanitation one sip at a time.

-Danielle Dokter

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Tweets by earthbottle_

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Our audience are people between the ages of 25-55. They are educated, employed and want to help make a difference. Our primary audience are people who are socially conscious, and believe in helping others. As our organization is funded through the support of our audience, they tend to be affluent or at least middle class.

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Changes made between campaign #1 and #2 

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Changes made between campaign #1 and #2 

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Campaign #1 taught us several things that affected our approach to campaign #2. In campaign #2, our team focussed more on posting curated content, as well as being more active on our social media channels. Unlike campaign #1, we did see some growth in following after increasing our accounts interactions with similar accounts. We also learned that attaching the blog post link at the end of its respective social media post increased engagement on our website. On Instagram we would always have our blog page linked in the bio and our captions would attempt to direct them there. This method on Instagram worked so-so. Overall, we learned from our metrics that Twitter trafficked the most people to our website. That is why we made twitter our main focus and used that platform to connect with similar organizations. We also linked all of our social media accounts together for the second campaign to connect with more people and increase traffic.

-Danielle Dokter

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Water equality. Simply put, over 25 percent of earth’s population experiences some form of water inequality. We are dedicated to making clean water simpler, more affordable and more mobile, helping to reach those who walk five kilometers a day just so have water to cook and drink. Clean water should not be a privilege, and we hope to end water inequality for good.

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EarthBottle’s approach to ending water inequality is unique, by providing water filtering bottles we provide a water storage and filtration system in combination. This product is designed for those whose water source is contaminated. Building wells is common among similar ogranizations, but wells can get contaminated. Our mission is to stamp out water born illness in poor and devloping countries with our innovative take on water equality. We believe we can benefit more people more efficiently than similar initiatives.

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We are an organization that provides water filtering bottles, advocacy, information, and resources for areas without clean water. We want to advocate for the sustainable development of clean water and sanitation one sip at a time.

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https://earthbottle.weebly.com/blog

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We send our water filltering bottles to those without clean water all over the world. Our donation based organization provides clean drinking water to families. We believe that with enough support, the EarthBottle initiative could enact serious change, positively effecting the lives of hundreds of millions of people. We’re only just getting started, but we know that the ability to change the world lies within ourselves– one sip at a time.