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uwu

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Another example of a relaxed PC gaming setup

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Another example of a relaxed PC gaming setup

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I aim to use a similar colour palette when setting up the gaming setup

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Person gaming in a cluttered room, bright colours surrounding desk.
Voiceover: "I struggle a lot with my mental health, that's why I play video games. Who needs real life when you've got a virtual family to take care of?"
God appears in the sky
Talks to person about their mental health, gives inspirational advice
God leaves
Room is darker now, after a few seconds of thinking, starts to apply the advice over a zooming out time lapse
Voiceover for outro, video starts to brighten up as he cleans room.
Voiceover speaks message of the video.
-scene-

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Above is a mindmap around the central message for my video: "taking care of myself is easier than I thought".
This includes key works and branches from those ideas around the subject, such a video games, mental health knowledge and personal wellness to name a few. I want to focus on provide useful information to aid people who feel like they don't know what to do with themselves. Things such as "taking care of myself is a priority".

In making the mindmap I thought deeply about my topic, and found other subtopics

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How will it capture the attention of the audience?
Usually mental health awareness PSA's are quite heavy, serious videos. I aim to use a lighthearted approach, with a dash of humor, to understand that they are important.

What is the message you wish to promote in your video?
That looking after yourself is important

How is your video ‘creative’ and different to those that already exist? (are you taking a new approach? Focusing on a new perspective? Targeting a new audience?)
I aim to take the different approach, as stated above.

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This image shows how the person in the image is playing video games. He uses this as he neglects the piles of books around him. This shows how he's immersed in the gaming world and forgetting his real life responsibilities.

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(79) Break the Stigma - YouTube
Above is an animated clip encouraging individuals with mental health issues to receive help. I aim to portray a similar message within my promotional video. I will use of emotional music to convey my message to my audience, as well as the use of a voice-over to draw the audience into my video and inside the mind of the protagonist.

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Break the Stigma Around Children's Mental Health

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Academic Resources + Annotated Bibliography

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Academic Resources + Annotated Bibliography

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Moses, T., 2010. Being treated differently: Stigma experiences with family, peers, and school staff among adolescents with mental health disorders. Social Science & Medicine, 70(7), pp. 985-993.

From analyzing this source, I have discovered that teens are treated differently due to stigmatization from peers. This results in teens concealing their problems to avoid stigmatization (Moses, 2010). Having this stigma around mental health issues pushes teens into isolation, or to associate with others with the same issues. This stigma is not only surrounding the mental health issues themselves, but the clinical services to treat these issues. This stems from a poor understanding of mental health in schools (Moses, 2010).

“Close to half (46%) described experiencing stigmatization
by family members, which often took the form of unwarranted assumptions, distrust, avoidance, pity,
and gossip. About one third (35%) of participants reported stigma perpetrated by school staff, who
expressed fear, dislike, avoidance, and under-estimation of their abilities. Fortunately, 22% reported
‘‘different’’ treatment by school staff, but this treatment was interpreted as positive and supportive.” - (Moses, 2010)

Yap, M. B. H., 2013. Associations between stigma and help-seeking intentions and beliefs: Findings from an Australian national survey of young people. Psychiatry Research, 210(3), pp. 1154-1160.

This stigma may contribute to worsened mental health for these teens. Belief in personal weakness and isolating to avoid stigma, results in less intention to seek professional help (Yap, 2013). There is almost a link between personal stigma, where the individual may feel that mental illness is a sign of weakness - undermining their illness - which further results in not seeking professional help. This source also notes that informal means of help, such as through a family member or friend, was less researched, as the primary aim of this article was to find the connection between personal stigma and the use of professional help services.
It was also states that younger people suffer more from personal stigma, as per a lack of understanding of themselves and how their brain operates. Young adults, despite stigma, were more inclined to seek professional help through means of understanding of their psyche.

"Findings highlight the importance of examining the associations between different dimensions of stigma with different sources of help, specifically for various mental disorders, to better inform future efforts to reduce stigma and increase help seeking in young people.” - (Yap, 2013)

Zillmann, D., & Vorderer, P., 2000. Media entertainment: The psychology of its appeal. Lawrence Erlbaum Associates Publishers.

Using coping strategies for mental health is nothing new. But with the rise of video games appealing to teens, issues can arise if they use video games as escapism from their real issues, furthering their mental fatigue (Zillmann, D., & Vorderer, P., 2000.). Playing video games can also be a good stress relief to individuals, different from movies - where there is passive involvement - video games create a sense of immersion through active interaction with the story. Playing online games can help the player feel a sense of belonging and connection to the people they are playing with. This, although positive quality to video games, could cause the person in question to get so immersed in the online world to the point where they neglect their bodily needs.
Emotional involvement is an important part of the psychological appeal to video games. The emotional experience consists of phases: a cause, arousal, a cognitive appreciation, labeling, followed by actions to remove the arousal. Depending on the skillset of the individual playing the game, they might feel adequately equipped to deal with the events of video games, or they could feel defeated if they feel unprepared in this experience.

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Here is a list of my top 5 favourite ideas (not in order). Along with a brief synopsis of my idea.
1. Looking out for your friends
Looking after each other when you're out, forming deeper connections.
2. Don't be reckless with your money
Don't act like you're a bawler after your 3 hour shift at McDonalds. Save and budget when you can.
3. The sims
Don't waste your life taking care of your sim family but forgetting to take care of yourself (self care, meme format)
4. Don't wish your life away
Before you know it you'll be wishing you were back in the 'good ol days' in search for happiness when happiness is always in the present.
5. Exploring the outdoors
Improving fitness, mental health, and appreciation of the beautiful scenery in your area. Fun group activity.

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To support this message, I will do research on stigma around mental health, to understand whether worsened mental health is a result of stigma on the developing brain, leading to lack of help. This will broaden my understanding on my subject to reach my audience in a way they understand and appreciate.

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The target audience for my advertisement is 16-24. I have chosen this audience because the topic of my promotional video is an issues concerning younger people. People who know less about themselves and the world around them, and with the addition of mental illness plaguing their lives, would make it even harder to seek help through convention means. Video games are widely used amongst the youth, so I will appeal to this audience by making pop culture video game references, around the idea of playing god with your sims is just as easy on yourself.

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This week I have chosen which subject I will work on from my list of 80 ideas. I have chosen "The Sims Selfcare". Basically a humorous ad targeted towards looking after yourself.
To portray this message, I will be playing with the theme of 'playing god', as God himself comes down to tell the person to look after themselves, breaking the forth wall, and making my audience laugh a bit. I want them to go away with "taking care of myself is easier than I think."

Attention
To capture the attention of the audience, I aim to use atmospheric lighting to make the image appear 'dreamy', hinting to the false reality the individual has created through binge-gaming. When God comes down to talk in the video, after he disappears I aim to make the atmosphere appear dark and depressing, forcing a reality check on the protagonist. This reality check caused the protagonist to act and take in the words of God to look after themselves.

Tone
How does my target audience feel about my topic?
My target audience may feel like they have limited knowledge on the subject of taking care of their mental health. I aim to target this by having the protagonist act in such a way that is relatable to teens.
How do they feel after they've watching your video?
I want them to feel like they've had a bit of a laugh, but understanding that they can ask for help and it is okay to do so.

Desire + Interest
I aim to keep my video visually appealing, as with gaming setups, they can be quite visually beautiful. For the first half of the video, around the computer is where I aim to keep the bright and vibey colours. But after the interaction with God and the protagonist has had a reality check - the colours shift to dark moody colours, but slowly change back up to the bright colours once things are taken care of.

Action
After the video has concluded, I aim for my audience to feel a sense of relief. The relief of knowing that they aren't alone and that their problems matter and they deserve love.

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1. Figure skating
2. Rocket League
3. Exploring the outdoors
4. Connecting with yourself
5. Fashion
6. Listening to music
7. Makeup
8. Cooking
9. Gardening
10. Connecting with friends during hard times
11. Looking out for your friends
12. Photography
13. Mental health
14. Get a dog
15. Crystals
16. Astrology
17. Safe psychedelic use
18. Fringe
19. Headphones
20. Making music
21. Climate change
22. Living life to the fullest
23. Finding happiness through spirituality
24. PlayStation
25. Tarot
26. Occult
27. Technology e.g. Apple Watch
28. Methods of finding help for mental illness
29. Memes
30. Laptops > PC
31. Exploring creativity
32. Making your house a home
33. Nintendo Switch
34. Pursuing passion despite negativity
35. Critical thinking
36. Making tiktoks instead of creating them
37. Beating social anxiety
38. Uni Social life
39. "Whatever you're not changing you're accepting" for building healthier habits
40. Supporting small businesses
41. Gay rights
42. Feminism
43. Stop discrimination
44. Staying fit
45. Drink coke
46. Recycle your clothes
47. Buy from thrift stores
48. Don't drink drive
49. Drink water
50. Back up your files
51. Question authority
52. Go to a APP piercer for piercings
53. Explore yourself
54. Read fiction books
55. Read non-fiction
56. Don't waste your life on tiktok
57. Minecraft creativity
58. Cherish your family
59. Cherish every moment
60. School is important
61. Life isn't boring, you are.
62. This pen is better than this other pen
63. iPhone is better than Android
64. Invest in crypto
65. Don't invest in crypto
66. Don't gamble
67. Smoking is bad
68. Don't wish your life away
69. ;) Use free contraception
70. Airpods 1st gen > Airpods 2nd gen
71. Don't be reckless with your spending
72. Cyberbullying is bad
73. The sims
74. Make music
75. Attend a music festival
76. Go see local museum
77. Making study fun
78. Driving safely - familiarizing themselves with road rules
79. Playing games is a good use of time
80. Having hobbies is important

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My task is to create a 30 second advertisement, directed at a specific audience. To be honest I am not entirely sure what I will do at all. I have an idea that I could do something in relation to my hobbies, showcasing how they make me feel, but these are two ideas. Coming up with 80 ideas will definitely take a while.
I have created videos before but not an advertisement. I am excited to see what I come up with and how my design skills are improved over this course.
I am passionate about my hobbies, making memories, and living in the moment.