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By Phu Xien, Khar Ann, Ben and Evangeline

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By Phu Xien, Khar Ann, Ben and Evangeline

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Diction:

simple and common vocabulary used

easy for readers to understand what Michael Phelps stands for

"biggest winners" used as figurative language

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Adjectives:

"glittering stockpile", refers to the 'glitter' of the medals Phelps won and also how much money he is earning through these advertisements

"lucrative endorsement deal" shows that Phelps only does it for the money

to emphasize how successful Phelps is

intrigue readers to find out more and also to improve his reputation(glorification of Phelps)

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Verbs:

"weathered the storm" used to show the Phelps went through hardships through his journey as a sportsman to achieve the success he has today

"sponsors stuck with him" tells readers that many renowned brands believe in him being able to attract readers to buy their product, hence justifying P&G's choice to sign a deal with Phelps

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Sentence structure:

First sentence is simple while the others are complex and more factual

First sentence is simple as it summaries the text and entices readers to continue reading. It also states the main message of the text

Complex sentences used to further explain information

"weathered the storm and is steadily adding more companies to his bulging portfolio in the final countdown to London" further emphasizes his rising popularity with the big sponsors

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Point of view

This new report is written from the point of view of Phelps' sponsors

it is biased as it only talks about Phelps and his successes, therefore this puts him in a positive light in the public's eye and promotes him as the leading ambassador of swimming

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This is a textual analysis of the news article on Michael Phelps by Malaysian insider. It was bought from Reuters and adapted to suit the Malaysian audience. The article mainly targets English speaking Malaysians who are interested in Michael Phelps. The article raises awareness of Phelps and glorifies him.It is also meant to justify Phelps' many endorsements. in context, Michael Phelps is one of the most iconic global athletes of our time. Phelps won 14 Olympic gold medals in three Olympics, this article is written against the backdrop of the use of commercialism in sports. In this analysis, I will be analysing the diction, verbs, adjectives, sentence structure and tenses used in this article.

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Christy, Legolas, Dakshinnaah, Callie and Brandon

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Christy, Legolas, Dakshinnaah, Callie and Brandon

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- Image of Michael Phelps in the pool, smiling with confidence.
- Caption: 'above the competition for confidence'
- compliments head and shoulder's Wash with Confidence campaign.
- Hair is shiny and sleeked back even though he is in the pool, looks styled purposefully to show readers that head and shoulder's hair product will make the readers' hair look like that.
- Convince reader to purchase product.

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Simple and expressive

Easy comprehension

Lucrative instead of profitable

"Glittering stockpile" is expressive

"7 figure sum" is glorifying his success and achievements by placing emphasis on his success.

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Article is probably soft sponsored by Procter & Gamble. This is shown as the name of the company (P&G) is stated in the second paragraph of the article which is unusual as usually most second paragraphs jump straight into the juicy shchtuff

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- Simple vocabulary used
- for easy comprehension
-" biggest winners" the word "biggest" is a hyperbole used to exaggerate to a point. "winners" is used figuratively as winner of endorsement.
- "Glittering stockpile", where "glittering" is associated to the medals he won. "stockpile" suggests the numerous medals he had won.

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- The word "winner" in the first paragraph (Figurative Language)
- Shows that Phelps is not just a winner in world class swimming but also a winner in the financial market ($$$)
- The word is a superlative which adds on that he does not just win, but he is a winner in all aspects of his career.

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Used to illustrate how others view Michael Phelp's career. Third POV is to make the article seem objective and not biased.

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This commentary is a textual analysis on an online newspaper article by a wire news agency Reuters and published on the news website, The Malaysian Insider. It is about Michael Phelps and his endorsements, especially his partnership with "Head & Shoulders" before the 2012 London Olympics. This article could be indirectly sponsored by Procter & Gamble as there are many instances in the news report that mentioned the company, even in a positive light. The purpose of this article is to glorify Phelps of his achievements which brought lucrative endorsements throughout his career, since phrases like "glittering stockpile" and "lucrative" are used to portray Phelps in a god-like manner. This article is mainly for Malaysians who are interested in sports, and are tech-savvy since this piece of news is only accessible online. This article was created against the backdrop of Phelps' great Olympic achievements throughout his sporting journey, and with the upcoming London Olympics, using commercialism. In this textual analysis, I will be analyzing the diction, image and text structure of the article.

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He has facial hair
"Above the competition for confidence"