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Web interface design

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Skriver om produktbeskrivning och hur konsumenten ser på det.

"Both website design quality and product
understanding have been shown to play an important part in mediating the influence
of web information cues on consumer purchase intention in an e-commerce context"

"Although Internet retailing has become part of mainstream commerce,
there is still lack of research related to web interface design as a function of product
price, product complexity, and personal involvement of consumer with the product.
Different types of products require different aspects of information and environment
as demanded by consumers; thus, it is imperative for retailers to appropriately tailor
their online presentation of products. "

"Online retailers spend millions of dollars to add multiple
features on their website, such as animation, audio, video, and graphics, to provide
consumers a better online experience with respect to their e-commerce website
[65]. While the addition of such sophisticated and advanced features does impact
users, in certain product categories it could also lead to information overload and
distraction. As the final goal of retailers’ websites is a customer purchase (sale),
examination of the web interface design as to how it relates to the type of product
(price and complexity) and personal involvement of the consumer with the product
could provide insights into consumer online behavior and preferences."

Web interface design mainly differs in terms of the information cues (such as text,
pictures, graphics, animation, navigation, etc.) [11, 14], which in turn affects user
outcomes such as perceived website design quality, product knowledge/understanding,
attitude, and behavioral intentions [1, 41, 65]. The web interface design can be
considered as a dominant determinant of the consumer online decision-making
process [34] and has been addressed from multiple dimensions in the literature.
Richard [83] divided web interface design into high-low task relevant elements such
as navigation, structure and entertainment.

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Skriver om säkerhet vid e-handel.

"Även om e-handel har många fördelar för företagen, kämpar många organisationer med låga konsumenters adopteringsnivåer. Forskning har visat att en användares avsikt att bedriva en transaktion online påverkas av två kritiska faktorer: användarens uppfattning om användarvänligheten av tekniken och användarens uppfattning om tillit när det gäller online-försäljaren."