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Devumi - Accelerate your Social Media Growth

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Devumi - Accelerate your Social Media Growth

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Tailors its services depending on the
Social Media platform

Testimonial: "Whether you are already an established Tweeter or a new one, purchasing followers, auto engagements, and sponsored mentions can prove to be a very beneficial thing to do."

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Working consensus: Rules of Social Media

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Working consensus: Rules of Social Media

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Unwritten: Social Norms

Portray oneself in the best light

Impress others

“Be natural”

Positive emotions

InstaFace?

Written: Terms and Conditions

Instagram

No nudity

Banned hashtags

Twitter

“Threatening accounts”

Facebook

Cyberbullying

Must be at least 13

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Each network holds a set of norms, values and expectations, which each user must oblige to in order to uphold “face”.
Content that may be very common on Facebook might be deemed inappropriate on LinkedIn and likewise the other way around.

Devumi: Devumi adapts its services to fit the need of the consumer based on different social networks.

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Everything posted on social media is permanent and can be leaked to others, thus risking awkward breakdowns and difficulty of juggling masks. This preservation and broadcasting of information increases people’s vulnerability to the dangers of being caught out.

Breakdowns on social media are hard to repair. In real life, people can maintain the definition of the situation by ignoring a breakdown, but the global reach of the Internet means many witnesses can unite to call out the individual.

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Our participation online is artificial: We decide which content is shared and what people see.
Postings are more deliberate acts than our informal behaviors in real life.

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Goffman draws a distinct line between what is public and what is private, and describes how individuals’ identities are made up of front-stage and back-stage.

There are certain norms and expectations that shape how individuals choose to present themselves on social media: people put on a front stage when engaging with others online. Contrary to what happens on the front stage, individuals can relax and be reserved from judgment on the back stage.

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There are “unspoken rules” that most follow on social media, i.e. Social Norms

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Social media allows the broadcasting of images on a massive scale.
Ex: Instagram feed, Snapchat story

People are able to display familiarity with popular trends (clothing, shoes, etc.)

Showing near-perfection and the ideal through setting up photos: people play roles online and choose the front they wish to put forth

Avoidance of displaying complete perfection using false breakdown for relatability.

Social media let people build follower loyalty by promoting accessibility and facilitating feedback

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Tarana Burke: Founder Of The Me Too Movement On Empowering Sexual Violence Victims | POY 2017 | TIME

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Sociological Concepts: Relative deprivation. Social media is the institutional platform for which movements can gain supporters, which increases the potential for success.

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$10,000 in debt in order to portray an elevated status

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Some millennials say they're spending thousands of dollars on crafting shots made for Instagram.

This week, the New York Post reported the story of Lissette Calveiro, a 26-year-old who racked up $10,000 of debt while trying to become an Instagram star.

Calveiro told the Post that a lot of the travel she did "was strictly for Instagram."

The quest for this picture-perfect lifestyle isn't only financially crippling for some - recent studies have found that it's contributing to mental-health issues.

Some millennials say they're sinking thousands of dollars into crafting perfect Instagram photos.

This week, the New York Post reported the story of Lissette Calveiro, a 26-year-old who racked up $10,000 of debt trying to become an Instagram star.

Calveiro says she splurged on designer handbags, expensive clothes, and luxurious vacations while working low-salary jobs, including an internship in New York.

She told the Post that she would shop for clothes "to take the perfect 'gram" and that she was living above her means.

"I was living a lie," she said, adding: "Debt was looming over my head."

Calveiro said a lot of the travel she did "was strictly for Instagram."

Instagram has created a generation of consumers obsessed with making their lives look perfect - and some are apparently spending thousands of dollars to do so.

For some, this leads to big payoffs. Successful influencers can earn thousands of dollars per post and may be even more influential than other celebrities.

For example, Lauren Bullen, 24, and Jack Morris, 26, a well-known travel-blogging duo, say they make a six-figure salary traveling the world together. In a recent interview with Cosmopolitan, Morris said he wouldn't post for less than $3,000 from a sponsor.

But for others, the lifestyle can be financially crippling.

Calveiro told the Post that "nobody talks about" their finances on Instagram.

"It worries me how much I see girls care about image," she said.

Calveiro added that she had "a lot of opportunities to save."

"I could've invested that money in something," she said.

Wider repercussions

The quest for that picture-perfect lifestyle isn't only pushing some Instagram users into debt - it's also contributing to some broader cultural issues.

The UK-based Royal Society for Public Health recently named Instagram the worst social-media app for mental health. Its study of almost 1,500 Britons aged 14 to 24 found that young people were most likely to associate Instagram with negative mental well-being and feelings of inadequacy and anxiety.

"Social media has been described as more addictive than cigarettes and alcohol and is now so entrenched in the lives of young people that it is no longer possible to ignore it when talking about young people's mental health issues," Shirley Cramer, the CEO of the organization, said in a post on its findings.

Instagram isn't the only thing to blame - the obsession with image existed long before the app exploded in popularity.

But a study published in 2012 by the American Psychological Association that looked at 9 million young adults over 40 years found that millennials cared more than previous generations about money and image.

"The proportion of students who said being wealthy was very important to them increased from 45% for baby boomers (surveyed between 1966 and 1978) to 70% for Generation Xers (surveyed between 1979 and 1999) and 75% for millennials (surveyed between 2000 and 2009)," a press release about the study said.

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A 26-year-old woman racked up $10,000 of debt after trying to become an Instagram star - and it reveals a huge issue with the platform

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Some millennials say they're spending thousands of dollars on crafting shots made for Instagram. This week, the New York Post reported the story of Lissette Calveiro, a 26-year-old who racked up $10,000 of debt while trying to become an Instagram star. Calveiro told the Post that a lot of the travel she did "was strictly for Instagram."

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Devumi - Accelerate Your Social Media Growth

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The Fastest Way To Kickstart Your Twitter, YouTube, SoundCloud, LinkedIn & more. Easy-to-Order, Organic Results, 24/7 Support & Retention Guarantee.

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Are You Living an Insta Lie? Social Media Vs. Reality

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Social Media as a Medium of Connecting Large Groups of People

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Social Media as a Medium of Connecting Large Groups of People

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Social media is a contemporary means to reach many people simultaneously. Social networking enables human interactions and connections on a much broader scale (at the non-personal level, which is relatively novel in human history).

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Sociological Concepts:
Goffman’s “dramaturgical approach”: the world is a stage in which individuals are actors who take on different roles in life’s play.