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This commercial appeals to parents of children who are of age to drink. this commercial does a great job at pulling at the emotional strings in the viewers heart. It is a very sad commercial that is very effective in portrayer its message to the audience.

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This commercial is interesting because it is a drinking and driving commercial and you expect the worse. However it appeals to responsible adults who decide not to drive home. It shows his dog waiting for him at the door and the guy comes in the door the next morning because he decided to drive home sober the next morning.

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This commercial appeals to smokers with children and also is very emotional. It uses emotional appeal to grab the viewers attention showing the child crying when his mother is not present. This commercial is for the cause that is quitting smoking

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This commercial puts fear in people hearts and is very chilling to watch. It appeals to younger people who drive and are tempted to used their phones while driving. It is a very scary and serious issue that we face in our lives today.

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This commercial is about keeping people safe. It appeals to fears about different things. This commercial uses emotional appeal by showing everyday scenarios.

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SimpliSafe: "Fear Is Everywhere" - 2019 Super Bowl Commercial

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This commercial uses emotional appeal showing the customers interacting with the employees of Walmart. This commercial informs the audience about Walmart's curbside pick up for groceries.

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This commercial uses emotional appeal. It shows the audience how google can be used to find out so many different things. It also hits home with military members and their family's.

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Job Search for Veterans  Google Super Bowl Commercial 2019

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In this commercial they use both rational and emotional appeals. It shows the viewer how much the car can be controlled using voice commands. As the man goes throughout his day he practically controls everything by his command. It shows in essence how much the car can do.

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Mercedes-Benz 2019 Super Bowl Commercial

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This commercial uses rational appeal. It tells the audience about Colgates new formula to give you a better clean. He is up in the guys face saying he is a close talker showing that the tooth paste eliminates bad breath.

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This commercial uses both emotional and rational appeal. it shows viking using and enjoying the truck to move people and a boat. Showing the viewers how tough the truck is and how much the truck can handle.

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Pub Ram trucks - Icelandic vikings (Immigrant song)

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This commercial uses both emotional and rational appeal. This commercial revolves around the drink and people mis pronouncing bubble and Bubble. It catches the authors attention from its humor

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Michael Buble vs Bubly Super Bowl 2019 Commercial

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This commercial uses rational appeal because the M&M's are the center of the add. One of the M&M's makes a wish that he were human and he turns into Danny DeVito. He goes around asking people in the city if they want to eat him and obviously everyone says no. The humor in this commercial is a real attention grabber for its viewers

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M&M's Super Bowl Commercial 2018 Danny DeVito Human

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This Doritos commercial with Peter Dinklage is unique and uses rational appeal. He is walking in a room with fire behind him eating Doritos with Busta Rhymes singing. The commercial is so simple and unique it works perfectly to grab attention.

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Super Bowl Commercial 2018 Peter Dinklage Doritos Blaze

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This commercial is very funny. It uses both emotional and rational appeal. It shows how he enjoys regular bud light but is also curious to try how their new product taste influencing consumers who like Post Malone to try it. He goes into the store simply to buy one thing and ends up making a mess of the store buying both Bud Light products.

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This commercial is funny. The woman in the commercial is talking about how good the Reese's bar is and her co-worker says he's never heard of it and she asks if he lives under a rock. She keeps using all these deferent sayings like "were you raised by wolves" and so on. this commercial demonstrates an emotional appeal.

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Reese's Super Bowl Commercial 2020 Reese’s Take 5