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It emphasises on environmentally sound practices and encourages use of bags made from recycled material.

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Does the segment structurally attractive and would Singaporean buy from Whole Foods Market instead of Cold Storage/NTUC?

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Which group of consumer market segment is the most suitable for WholeFoods?

What criteria for we to choose the target segment?

How to develop a strategy to position Whole Foods Market.

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When did Whole Food Market became world's largest retailer?

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What data information is the most important when we identify the most appropriate target segment?

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Whole Foods Market is the world's largest retailer of natural and organic foods, with over 350 stores in US, UK and Canada.

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The company intention is to provide a more natural food alternative. Whole Foods Market believes in paying fair prices for crops imported from developing countries.

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How does having multi - racial and multi - generational families in Singapore play a part in the items that will be sold?

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Where would the location of the first store be?

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The best strategy to attract the target segment.

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Organic food reatil sailes make up 10 - 15% of total retail sales or an estimated value of $10 - 15 million split between the 3 major chain supermarket retailers (Cold Storage, Ntuc Fairprice and Sheng Shiong) and independent organic specialty stores (Brown Rice Paradise, Supernature, etc.)

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How would they market their store?

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Singapore one of the wealthiest Markets and key location for expatriate families.

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How 'Big" the store is going to be? (amount of investment)

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what are the various segments

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We need to analyse the various segments of singaporeans and identify the most appropriate target segment for the company