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Task 2: Skimming and Scanning

1.What is market research?

-Market Research to gather and analyses data to understand and explain what people think about products or adverts.

2. Why do companies carry out Market Research?

-The companies carry out Market Research to find out about customer satisfaction and to predict how customers might respond to a new product on the market.

3. What are the two categories of Market Research?

-Quantitative Research & Qualitative Research

4. List down four ways of collecting Qualitative Data
- Focus groups - discussion between a small number of people about a product, or advert etc. to find out their views or habits
- Personal interviews - in-depth discussions on a one-to-one basis
- CAPI - computer assisted personal interviewing where questions are ‘asked’ by the computer and the answers are typed by the interviewee directly into the database for analysis
- Observation - this can be used as a complement to asking questions to see how people do what they do

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1.1.1   Write the best answer to suit the definition

1.  Involves marketing at home usually on a computer
Telecommuting

2.  Those in charge of running a business
Management

3.  A person involved in legal proceedings
Party

4.  Putting money into a something in order to make a profit
Investment
5.  Act of raising in rank or position
Promotion

6.  A formally arranged gathering
Meeting

7.  Finding new people to join an organization
Recruitment

8.  Staff, employees and workforce
Personnel

9.  An amount of money owed by a business
Liability

10. C/O
Care of

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1.1.2 Match the correct description