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The purpose for this ad, was to gain attention from from people of color to broaden McDonald's growing customer base.

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African American Consumers

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"Get Down", with a Cheeseburger from McDonald's".

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Claims racial diversity of social inclusiveness.
Racial Naivety in the culture of American advertising. Race and Media

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TheAtlantic.com June of 2015  via TheBlackEnterprise.com https://www.blackenterprise.com/how-advertisers-targeted-black-consumers-in-the-1970s/

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Jello hired  Bill Cosby as the first Colored spokes person in 1974 for ads aimed at the AA community for potential customer base, and to keep up with the current relativity of the 1970's

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Topic Sentence

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McDonald's tried a new approach in the 1970's marketing industry by involving the inclusiveness of African Americans as a potential customer base. McDonald's knew that everyone loved to enjoy a burger out with friends, and company, and McDonald's wanted many people to consume, and enjoy their products, including people of color.

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African American Man and Woman dining in a booth
Woman is holding a McDonalds cup
African American Man in background also holding a McDonald's cup, and drinking a beverage
Only Colored people appear in this ad
"Get Down" With a Cheeseburger is the obvious slogan
Inclusive diversity in the 1970's
consumerism

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Racial Diversity growing
Diversity of consumerist
Racial Inclusiveness
McDonald's is a major food chain in the 1970's
Anyone can eat at McDonald's
Social acceptance
Breaking out of social Norms in the 1970's
McDonald's was a growing food chain
Racially naive
Racially stereotyped
Racey Language

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Many enjoy socializing, and what brings people closer together than food? A major household name that most Americans enjoy, and are still familiar with today, would be McDonald's.
McDonald's has been dominating the fast food industry for many years now. We have seen many commercial ads over the years from McDonald's, some of them being quite mouth-dropping, and not quite the watery type. In the 1970's ad posted by TheBlackEnterprise.com
from McDonald's you can see a group of young AA people dining at McDonald's. They seem to be happy, and enjoying beverages, but if you look closer at the picture, you see that there are only colored people in the ad, no diversity at all. The ad says "Get Down" with a Cheeseburger," obviously targeting black consumers, aimed by using particular "slang". This ad can is appreciated for it's diverse, and social inclusiveness, but to some, it can appeal to be quite offensive.

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Everyone loves to eat. Many people desire to savor new flavors, and to enjoy those simple moments in time amongst friends, and family. However, there has not always been an open- end inclusiveness for people of color to experience these moments publicly at the table.

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Conclusion - Evaluation of Author's Decisions

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Conclusion - Evaluation of Author's Decisions

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Describe the overall effectiveness of the creator's decisions? Do they effectively represent the American Dream?

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1) Ethos
2) Pathos
3) Logos

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1)Which audience are they trying to reach?
2) What is the desired effect?

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Although the 1970 commercial ad for McDonald's may not be a current depiction of how we socialize after a careful analysis of the context, audience/purpose, and rhetorical appeals, it can be seen as a relevant illustration of how people of color are represented in our current American Society.

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos
How does the ad reflect the American Dream?

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1) Background info
2) Original place of publication
3) Describe image